Shamanth Rao

The Mobile User Acquisition Show

Business EN ↓ 280 episodes

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app. The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing....

Author

Shamanth Rao

Episodes

⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽 29.10.2019 4:31

One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to make work - in this episode we explain why this is the case - and provide some numbers to illustrate this. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/why-we-dont-run-google-uac-on-smaller-mobile-us...

👩🏻‍💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰 16.10.2019 4:39

If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you through the 3 key components that matter the most. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-structure-your-first-facebook-ad-account-if-youre-an-indie-developer-with-limited-budgets/ ** Get...

🤙🏽The non-obvious benefits of icon changes🔄 14.10.2019 2:52

You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly. Do these really help or impact business or metrics? This episode explains how these icon swaps are impactful. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/the-non-obvious-benefits-of-icon-changes/ ** Get more mobile user ac...

😯How mobile attribution differs from web attribution🤖 14.10.2019 7:27

Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog ** Check out our podcast...

✨Presenting the Mobile User Acquisition Show💫 14.10.2019 0:52

I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. The mobile user acquisition podcast is presented by me - Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ. Each episode inc...