The Mobile User Acquisition Show

Our guest today is Cassie Chernin , an experienced UA professional who has had a career in multiple technology companies across various industries.  Today, rather than talk about Mobile User Acquisition, we are going to focus on exactly how companies, especially predominantly white companies, can drive more diversity and work to eliminate inherent biases against not only the black, indigenous and...

The dust has settled on the apocalypse. It's clear that the post-IDFA world is here to stay. Marketing isn't going away, mobile apps aren't going away - however we need a new way to operate in the new post-IDFA paradigm. This session offers a playbook - and outlines some of our key recommendations for adapting your mobile marketing strategy. We offer concrete examples, outline exact...

Our guest today is Pau Quevedo , Lead (Programmatic Trading) at Goodgame Studios . We’re thrilled to have Pau today because he’s had tremendous success with programmatic both on web and mobile platforms, and we couldn't think of anyone better to speak to about how the programmatic ecosystem will be impacted by the impending IDFA deprecation. Key Highlights: 💪🏽 The main drivers of performanc...

You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a user, signing in via Facebook can have significant ramifications for an app’s retention metrics. In today’s episode, we’ll look at why Facebook connect matters - and 3 ways to significantly drive retention. This was a blogpost that we wrote for our fri...

Our guest today is Nebojsa Radovic , Growth Lead for the N3twork Scale Platform at N3twork . I’m excited to have Nebo, as he’s known, today because I’ve known him for many many years - and he’s one of the smartest folks in UA. Nebo talks not just about UA - but also the extended ecosystem in which it can be most effective. We explore how collaboration with product, design and analytics teams can u...

On this episode of the Mobile User Acquisition Show, we wanted to share some updates based on Apple’s announcements from WWDC that have the potential of having a significant impact on the mobile app ecosystem. The IDFA, which has formed the backbone of much of mobile ad tech infrastructure, will be rendered basically useless effective September 2020. We will dive into mobile marketers’ most pressi...

Our guest today is Michael Jessen , Senior User Acquisition Specialist at Socialpoint . I’m excited for this episode because Michael’s team does something in-house that very few teams do, which is make playables. This is something that they do at significant volumes - and have seen massive performance from - and I’m thrilled to dive into their experience today. Key Highlights:  💡What inspired Mic...

Our guest today is Kentaro Sugiura , former Head of User Acquisition in APAC at BoomBit and founder of his own game studio Evelong Games. I’m excited for this interview because Kentaro is among the few people who has transitioned from being a game marketer to a game developer. In this interview we discuss what it’s like to be creating your own mobile game studio without a technical background - an...

With over 800 million monthly active users, TikTok is now the 3rd largest social media platform, just behind Facebook and Instagram. As a channel that is starting to emerge for mobile UA, the potential is massive. What is cool about TikTok is that it has opened up immense creative possibilities for marketers. It certainly has inspired wholly new ways to think about creatives for TikTok - but these...

What do you do when your revenues fall off a cliff? Today, we get to the bottom of things - and point to a way out. I'm joined by Sharath Kowligi , Director of Ad Monetization at GameHouse and advisor to RocketShip HQ. This deep dive is based on a discussion that Sharath and I had with the founder of an app sometime ago(we're keeping the app's identity anonymous - although the learn...

My guest today is Anish Shah . Anish is the founder and CEO of Bring Ruckus , a firm focused on attracting, vetting and recruiting the best talent in growth. Today’s episode is one that is very very significant to me. Yes of course, black, Latino and underrepresented folks have vocalized their frustrations against structural racism in American society. I’ve had some personal acquaintance with this...

Our guest today is Natalie Rozenblat , Marketing Strategist at the mobile marketing consultancy Incipia . Natalie and her team have unlocked some significant wins on TikTok - about which she’s written a case study as well. In this interview, we uncover the ingredients of what makes for an effective TikTok strategy - and identify the keys to capitalizing on what is still an early stage platform tha...

Our guest today is Warren Woodward , Co-Founder & Chief Growth Officer at Upptic. In 2010 Warren quit his day job in the film industry to go full time into building a one-man performance marketing agency, quickly pivoting to mobile around the dawn of the App Store. He has since built marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. In 2019 Warre...

Our guest today is Miray Alanlar , former Mobile Product Marketing Manager at Mozilla. Miray has a wealth of experience in mobile over many years - and something she has particular expertise in is onboarding experiences and improving retention through the first 30 days of a user’s journey, so much of which I’m thrilled about diving into with her today. Key Highlights: 💡 Where marketers should loo...

Our guest today is Holly Chen , growth advisor and the former Global Head of Digital Marketing at Slack. Before that, she led growth for Google Store & Google B2B websites, served as a product manager at Gucci, and had a brief stint at the UN. I’m excited for this interview because we look at one of the most admired brands of the last few years. We take a closer look at how they looked at mobi...

Our guest today is Nadav Ashkenazy , General Manager at Supersonic Studios. Supersonic Studios is a subsidiary company of ironSource, and has had 5 games that have hit #1 on iTunes - and this is just a few months after its launch. I’m excited for today’s interview because Nadav pulls back the curtain on the ingredients of a blockbuster launch - and the exact process and circumstances that go into...

"There are as many ways to test creatives as there are to skin cats." - old jungle saying. Today, we’ll look at two different, and equally successful, approaches to creative testing – one led by us, and the another by our friends at Miri Growth. We hope that by discussing the differing advantages and disadvantages of each method we can identify the main levers in the process, and in turn...

Our guest today is Jorge Canga , CMO at eGoGames, and Founder at Kaizen Internet. In today’s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetiza...

Our guest today is Josh Burns , founder of DigitalDevConnect . Josh founded DigitalDevConnect to partner with game developers, game publishers, and service providers to support key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh’s specialty is in advising game developers and publishers, and h...

Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wealth of experience in the programmatic space from her work as the Head of Commercial Partnerships at MoPub. In today’s conversation, Beth shares some fascinating insights about how many levers marketers have to understand and unpack their programmatic performance, if they only div...

Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend. I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service...

Our guest today is Matej Lancaric . Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on a number of games. He’s worked on soft-launches, on massively scaled campaigns - and on everything in between while managing over $10 million in user acquisition spend. In today’s episode, we dive into the art of the soft launch - and look at the 3...

Our guest today is Bozo Jankovic , Business Development Manager at GameBiz, a boutique consultancy firm for games. Bozo works with F2P game developers, helping them grow the business by monetizing their games with ads. Some of his clients include studios such as Wargaming, Creative Mobile, Nanobit, Two Desperados. etc.. This is also the third episode of the Mobile Dev Memo Academy preview series....

Welcome to the second episode of the Mobile Dev Memo Academy preview series. Our guest today is Eric Seufert. Eric is the founder of Heracles and Mobile Dev Memo. Eric is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company...

Welcome to the first episode of the Mobile Dev Memo Academy preview series. Our guest today is Thomas Petit. Thomas is an independent mobile growth consultant working primarily with non-gaming B2C apps. He is an external consultant for large apps (inc. 2 unicorns), a collaborator assisting several app agencies and an advisor for very early-stage startups.  He’s run campaigns since the first day, s...