The Missing Link Podcast

One of the things you're always looking to do as a business owner is gain an advantage over the competition. You can do it by being better than others, you can do it through marketing . . . but did you know you can also create an advantage by understanding mindset? The truth is that when we understand how we block our own growth (and free ourselves from those blocks) and some of the mindset blocks...

Today's podcast is going to get very meta. I initially invited Jude Charles onto the podcast to talk about how to leverage video storytelling to scale your business, but we quickly dove into some pretty deep topics surrounding the building of our businesses and the mindset stories we tell ourselves that hold us back. We even then talked about how we sometimes forget to share those stories of pain,...

Whenever I bring up the word responsibility in my coaching groups and workshops, I can hear the audible sigh that instantly follows. It's almost like the word responsible has become a dirty word - and it definitely carries with it significant weight. None of us wants to think about taking more responsibility in our life - because let's face it, between our work, personal life and listening to our...

I recently heard today's guest speak at a live conference - yes, live conference - where she shared the importance of making our online business compliant with the ADA - the American with Disabilities Act. This may not be something you've even thought of or perhaps you're scared that this is too much, or yet another thing you HAVE to do as a business owner. But the truth is that there is huge audi...

I often talk about how becoming unstoppable begins with shifting your mindset and reclaiming your power. Too often we give our power away with simple excuses, stories we tell ourselves about why we can't do something and how the world isn't delivering what we want. But the one thing you might not be aware of is that your negative mindset and head trash is also polluting your marketing message. The...

Today in the podcast, I'm taking a bit of a different turn. I'm always about how do we fill our toolbox with things that help us get a better understanding of who we are, how we can grow and how we can move past feeling stuck and a little-known secret about me is that I kind of love astrology. And I have, since I was a kid before. I was highly influenced by my mom. So today on the podcast I invite...

So, I thought devoting an entire month to the topic of sales would be enough. Turns out I was wrong. Which is why I'm adding a few more episodes on the topic. The truth is that the biggest thing we all struggle with as business owners is getting more sales. I don't care if you're brand new or a seasoned veteran, a consultant or a marketer. We all would love more sales and the ability to shorten th...

Have you noticed how easy it is to feel confident and strong when things are going well? When clients seem to be showing up out of nowhere and finances are flowing - it can seem like you can breathe for a moment and give yourself the well-deserved pat on the back for all of your efforts. But when things slow down or when something negative happens in your business, it can feel hard to find your co...

One of the biggest challenges every single one of us has as an entrepreneur is getting more clients. Whether we're promoting our one-on-one services or a group program, we need something that's going to work - over and over again. I think why business owners struggle so much is that we try to use methods that others promote, but we don't really know how to adapt it for ourselves or our audience. S...

Let's be honest - most service providers hate having to work on their own marketing because the truth is that they'd rather be doing their craft - whether that's a coach who would rather be guiding her clients, a lawyer who wants to work on her next case, even a marketer who wants to help others become more visible, marketing can feel like work.  Especially if the tactics aren't aligned with how y...

On today's episode, I geek out on a topic I could spend hours talking about. How do you read your prospective clients to improve your sales? So let me be super clear. This isn't about manipulating or trying to control people. This episode is about how you can better understand what your clients are really looking for instead of applying a bunch of sales tactics you've read in a book that might act...

As a continuing series focused on improving our ability to sell as a service provider, I invited my friend and colleague Kathe Crawford to today's podcast because she has such an ease around sales that I find infectious. Kathe is a business & sales strategist, master life coach and author who helps entrepreneurs, service providers, business owners identify the gaps and opportunities needed to incr...

I feel like I could talk about sales and the mindset of sales on every single episode and still never cover the topic fully. So on today's episode of the podcast, I invited sales coach, Leah Neaderthal to talk to me about how to get over some of that shyness and that yuck that we feel about sales. Because the truth is that when it comes down to it, we can feel strong about what we do and then sudd...

Is your negative and worrying mindset in charge of growing your business? As service owners our job is to anticipate the needs of others and even help people find their own path to growing their business - but that doesn't mean that we're always consciously in charge of the growth of our business in a way that makes sense.    This week on the Mindset First podcast, I explore the sneaky ways that y...

Do you find marketing your business excruciatingly difficult because you don't feel like you have the confidence to sell yourself or even talk about your business? Let alone ask for the money to be paid what you're worth? On today's episode of the Mindset First Podcast, I dive into a deep conversation with Brook McCarthy about confidence and how to really find the confidence you need to put yourse...

So this week I'm celebrating. It's almost hard to believe but Mindset First is a year old. I've completed 52 episodes and we are heading into year two. But before we do, I wanted to talk about the importance of celebration in your business. You may be tempted to skip over this episode because celebrating almost seems obvious. But, this week I explore how we skip over celebrating and why it's actua...

Have you noticed how there continues to be this growing backlash against bro marketing and what I call glam girl marketing? Where the norm is to charge a premium and show off everything you've got. While only allegedly working 20 hours a week. And part of that backlash has led to this movement toward ethical launching. Toward a conversation of gift economy, toward being super generous. And this co...

Oh my gosh, this episode. I am so excited to share with you this interview with Kristen Edwards. Because this is going to give you a new window into how to truly use the Enneagram to power your business. Now, I know it feels almost trendy to know your Enneagram and how it impacts your life. But the truth is is that the Enneagram is more than a personality quiz. It can actually give you a lot of in...

On today's podcast, I sit down with a certified health coach, a Barbie Boules, and we talk about what it really means to move into the next chapter of your life with strength, confidence, clarity, and true authenticity. One of the cool things about Barbie is, is that she dared to find a niche in the wellness space that nobody wants to talk about. She works with women who are in that perimenopause...

I can now think back to all the times in my life where I felt like things were falling apart and see how they were actually falling together. But when I was in the middle of the pain and the change, I couldn't see anything but the pain. Whether it was my divorce, struggles with my kids, overwhelm with my business, losing a client, or just feeling shame. I just wanted to hide and cry. I would alway...

One of the first skills you learn when you're training to be a coach is how to listen better. We all know the importance of listening to our clients and really pausing to hear what they have to say. But most of us really struggle to stay present during conversations with our clients or our audience members. I can remember when I was training as a coach thinking I'd be an ace at listening because I...

Being a business owner often means wearing different hats in your business. One day you're a marketer, the next day you're an accountant, and the next day you're doing administrative work. But there comes a time in every business owner's life where it doesn't make sense to continue down the path of doing everything. In fact, doing everything is often what keeps you from growing your business effec...

I often talk about how hard it is to ask for help - especially when we have limiting beliefs around being a burden or bothering people. We hate to ask because we worry that someone might not like us or even be upset. But for some of you, asking is especially hard when you're the person who people turn to. There are some added layers of belief that make it hard to ask for help or even know what kin...

What is it like to have a brand where you get to show up wearing track suits and lifting weights? I love having marketers come on here to share how they came up with their personal brand strategy and how you too can learn how to stand out from the crowd. Per Andreasen markets himself as The World's Strongest Copywriter and today shares how stepping out of a bland brand helped him crush his mindset...

There comes a time in all of our businesses where we become the problem. We become that cog that slows growth and prevents us from reaching that next level that we so desire. We struggle to get stuff done. We have a hard time delegating. We're involved in every single part of our business and it feels overwhelming. It's that point where you become the bottleneck. If you're a business owner, chance...