The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you're tired of chasing trends, this episode is your reset.  I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.  This episode is all about doing what matters and creati...

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".  I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into conte...

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next.  This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward.  From AI to evolving community spaces, this episode kicks off a fo...

You don't need a new tagline, you just need to know who you are.  In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and eas...

Consistency doesn't have to mean posting every single week.  In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing.  This one's for...

Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business.  We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing t...

You don't need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust.  We dig into how to make email feel personal, what to send when you've gone silent for a while, and why segmentation doesn't have to be complicated. Noah also shares his approach to weaving in stories so you...

If Instagram feels like it changes every five minutes, you're not wrong. In this episode, I break down what's actually working on Instagram right now—from reels and stories to dark social metrics—and what business owners should focus on heading into 2026.  We'll talk about Instagram's latest algorithm updates, the rise of DMs and discoverability, and how to build a strategy that's sustainable and...

What if YouTube could be your simplest, most effective marketing tool?  In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective...

Burnout is not a badge of honor.  In this episode, I share why I'm pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I'll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without s...

If you've hired social media help but still feel like you're micromanaging, this episode is for you.  I'm breaking down why most "content problems" are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you'll learn how to move from micromanaging to truly suppo...

If holiday marketing makes you want to crawl under a blanket until January, you're not alone.  In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing H...

What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity.  Instead of letting it derail me, I'm breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever. If you're creating content online and feeling the sting from a hateful co...

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now.  In this episode, I'm reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I'm more excited than ever about what's next. If you've ever felt like your business...

What if saying "for women" is actually turning away the very people you'd love to work with? In this episode, I'm diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we'll unpack how inclusive marketing doesn't just feel better, it performs better too. Whether you're rethinking yo...

More posts ≠ more progress. I'm sharing exactly what's working on social media right now—and what's not—so you can adapt your content to meet your audience where they are (without burning out in the process). We're covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episo...

Ever opened Airtable or Asana and immediately closed it because your brain just said "nope"? Been there.  In this episode, I'm joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We're diving into practical strategies that actually make your life easier (not more complicated). Whether you're drowning in post-its or juggling a million G...

A creepy collectible toy might not be your marketing inspo but hear me out. There's a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn't just about trends… it's about staying memorable in a sea of sameness. If your marketing feels too safe or...

My favorite way to get new clients? It's not social media or email. It's referrals from friends. And that kind of trust doesn't just show up. It's built. In this episode, I'm joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, se...

If you're over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears. I'm joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays...

If the summer heat is draining your energy, your content shouldn't be doing the same. In this episode, I'm breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up. Whether you're in a summer slump or just tired of the pressure, this episode will help y...

What kind of content actually works when you're slowing down for the summer? In this episode, I'm breaking down 3 types of posts you can share during your summer slowdown. These aren't trendy or complicated—they're rooted in strategy, build long-term trust, and help you stay visible without burning out. Whether you're off traveling, spending time with family, or just need space from the algorithm,...

Feeling like Instagram just isn't hitting the way it used to? You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what's actually working right now—and what isn't. We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you're also raising kids, juggling...

We're told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost? In this episode, I'm sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren't walls, they're invitations. Whether you've been running your business...

One of my favorite ways to get clients? Podcast guesting. And no—it's not just about showing up, sharing tips, and hoping for the best. It's about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities. This week, I'm joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting w...