Tom Kelly

The Million Dollar Nonprofit Podcast

Business EN ↓ 371 episodes

Are you leaving money on the table at your fundraising events? Most nonprofits, schools, and churches run the same auction year after year and wonder why the numbers barely move. The answer is almost never the cause — it is the strategy. And strategy is exactly what this show delivers. Million Dollar Nonprofit is the daily podcast for fundraising practitioners who want one specific, actionable tip they can use before their next event. Every episode is under 10 minutes. Every episode delivers a tactic you can implement immediately — no fluff, no inspiration without execution. This show is for d...

Author

Tom Kelly

Category

Business

Podcast website

charityauctions.com

Latest episode

Jul 9, 2026

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Episodes

Episode 320: The Pre-Event Checklist Top Fundraisers Never Skip: How to Win Your Auction Before It Starts 26.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Your auction doesn’t start when the first bid comes in. It starts days—even weeks—before anyone clicks “bid.” In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the pre-event checklist that separates average auctions from high-performing ones. Beca...

Episode 319: What Your Auction Data Is Telling You: Turn Insights Into Higher Revenue and Better Events 25.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Your auction is already giving you answers. Not next year. Not after another event. Right now. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how to read and use your auction data to improve your next event—without guessing, without starting ov...

Episode 318: The Psychology of Bidding Wars: How to Turn Competition Into Higher Auction Revenue 24.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   At some point in every great auction, something shifts. It stops being about the item… and starts being about winning. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the psychology behind bidding wars—and how to intentionally design your auctio...

Episode 317: Turn Your Silent Auction Into a Live Show: How to Create Energy That Drives More Bids 23.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do most silent auctions feel… quiet? Because they’re treated like listings instead of experiences. Items sit there. People scroll. A few bids come in. Then nothing. No urgency. No excitement. No reason to act now. In this episode of The Million Dollar Nonprofit , T...

Episode 316: The 3 Auction Settings That Can Double Your Revenue: How to Optimize Bids, Momentum, and Closing for Maximum Impact 22.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Most nonprofits think auctions succeed because of great items. They’re wrong. In this episode of The Million Dollar Nonprofit , Tom Kelly reveals the real drivers behind high-performing auctions — the invisible settings that control how people bid, how they feel, and h...

Episode 315: How to Audit Your Nonprofit Tech Stack in 30 Minutes: Eliminate Tool Overload and Build a Simpler, Smarter System 21.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   If your nonprofit feels slower, heavier, and more complicated than it should… your tools might be the problem. In this episode of The Million Dollar Nonprofit , Tom Kelly walks you through a fast, practical way to audit your entire tech stack in just 30 minutes — no ov...

Episode 314: How to Use AI to Write Grant Proposals Faster: Turn Weeks of Work into Hours Without Sacrificing Quality 20.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What used to take weeks — late nights, endless drafts, and constant second-guessing — can now be started in minutes. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how to use AI to draft grant proposals faster and more effectively — without los...

Episode 313: How to Use Instantly.ai for Donor Outreach: Turn Cold Emails into Real Conversations That Drive Giving 19.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do most nonprofits avoid outreach? Because it feels awkward, forced, and ineffective. Cold emails go unanswered. Follow-ups feel uncomfortable. And over time, outreach gets pushed aside — which is exactly why growth slows down. In this episode of The Million Dollar...

Episode 312: The One Automation That Keeps Donors Warm All Year: Build a Relationship System That Grows Giving Without Constant Campaigns 18.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do donors disappear? It’s not because they stopped caring. It’s because most nonprofits only show up when they need something. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the single most important automation you can build to keep donors...

Episode 311: How to Find Corporate Sponsors Using Apollo.io: A Simple System to Turn Cold Outreach into Real Partnerships 17.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Where are most nonprofits leaving money on the table? Corporate sponsorships. Not because companies aren’t willing to support meaningful causes — but because the outreach is often too generic, too early, and too disconnected from what businesses actually care about. In...

Episode 310: How a Smart Inbox Can Transform Your Nonprofit: The Simple System That Stops Missed Donations and Builds Faster Trust 16.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if one of the biggest threats to your fundraising isn’t your strategy — but your inbox? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals a hidden problem that quietly slows down many organizations: a messy, unstructured inbox that leads to misse...

Episode 309: The One Automation Flow That Runs Your Fundraising on Autopilot: Build It Once and Let It Work Forever 15.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if one simple workflow could run your fundraising in the background — automatically? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down a powerful idea: you don’t need dozens of systems to scale your fundraising. You need one well-designed flo...

Episode 308: Connect AI to Your Donor CRM: How to Turn Generic Messages into Personalized Donor Experiences That Scale 14.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What’s the real turning point in using AI for your nonprofit? It’s not when you start using it — it’s when your AI actually knows your donors. In this episode of The Million Dollar Nonprofit , Tom Kelly explains why most nonprofits aren’t getting the full value from AI...

Episode 307: How to Automate 90% of Fundraising Admin (No Code Needed): Free Your Team from Repetitive Tasks and Focus on Growth 13.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if most of your team’s daily workload didn’t need to be done manually at all? In this episode of The Million Dollar Nonprofit , Tom Kelly challenges a common assumption: that productivity comes from doing more. In reality, much of what nonprofit teams do every day...

Episode 306: The Essential AI Stack for Nonprofits: Build a Simple System That Saves Time and Increases Donations 12.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Are you using too many tools — but still feeling disorganized and overwhelmed? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down a powerful truth: most nonprofits don’t need more tools — they need the right stack. It’s easy to fall into the trap o...

Episode 305: How to Find Your Million-Dollar Story: Turn One Powerful Narrative into Consistent Donor Action 11.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if the story that could transform your fundraising is one you already have? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals a powerful insight: every organization already has a “million-dollar story” — the kind that captures attention, builds e...

Episode 304: The Campaign Rhythm That Converts: How to Build Donor Momentum with Warm, Engage, Invite, Amplify 10.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do some fundraising campaigns feel effortless — while others fall flat? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals a powerful truth: successful campaigns aren’t random. They follow a rhythm. Most nonprofits make the same mistake — they jump...

Episode 303: Why Your Mission Statement Is Killing Your Message: How to Turn Generic Language into Clear, Donor-Focused Communication 09.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Could your mission statement actually be hurting your nonprofit’s growth? In this episode of The Million Dollar Nonprofit , Tom Kelly challenges a common assumption: that a well-written mission statement automatically inspires support. The reality is, many mission stat...

Episode 302: Turn Your Impact Report into Marketing Gold: How Nonprofits Can Repurpose Data into Stories That Drive Donations 08.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if your nonprofit already has everything it needs to create powerful marketing — but isn’t using it? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals how one of the most overlooked assets in any organization — the impact report — can become a po...

Episode 301: The 7-Word Headline That Tripled Donations: How to Write Nonprofit Messages That Instantly Capture Attention and Drive Action 07.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Can just seven words really triple donations? In this episode of The Million Dollar Nonprofit , Tom Kelly shares a powerful example of how a simple headline change transformed an entire fundraising campaign — without changing the mission, audience, or offer. Most nonpr...

Episode 300: How to Use Urgency Without Feeling Pushy: Ethical Scarcity That Inspires Donors to Act Now 06.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Does using urgency in fundraising ever feel uncomfortable or even manipulative? In this episode of The Million Dollar Nonprofit , Tom Kelly reframes one of the most misunderstood tools in fundraising: urgency. Instead of seeing it as pressure, Tom explains how urgency...

Episode 299: Why Your Nonprofit Social Posts Aren’t Converting: Turn Passive Posts into Donor-Driven Action with a Simple Story Framework 05.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Are your nonprofit social media posts getting attention… but not results? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals why most nonprofit social posts fail to convert — and how a simple shift in messaging can dramatically increase engagement and...

Episode 298: The Hidden Formula Behind Viral Nonprofit Videos: How to Turn Attention into Emotion and Donations in 60 Seconds 04.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do some nonprofit videos get ignored while others spread rapidly and inspire real action? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down a powerful truth: viral videos are not random. While they may seem unpredictable, most high-performing...

Episode 297: How to Tell Stories That Make Donors Feel and Click Donate: The Emotional Framework Behind High-Converting Nonprofit Messaging 03.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   Why do some nonprofit messages inspire immediate giving while others are quickly forgotten? In this episode of The Million Dollar Nonprofit , Tom Kelly explains a powerful truth about fundraising: donors don’t give because of logic — they give because of emotion. Logic...

Episode 296: The Story Framework Pixar Uses That Works for Nonprofits Too: Turn Donor Stories into Emotional, High-Impact Fundraising 02.04.2026

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:  https://ip.charityauctions.com/free-book-podcast   What if one of the most powerful fundraising tools didn’t come from the nonprofit world at all? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals how the storytelling framework used by Pixar Animation Studios — the creative force behind films like Toy...

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