The Million Dollar Nonprofit Podcast

Does this sound familiar? You launch a campaign, donations roll in, you send a thank-you email… and then? Crickets. The donor disappears. You’re not alone—most nonprofits lose up to 60% of donors after the first gift. But what if there were a simple, automated way to keep them engaged? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down the Donor Retention Engine—a 3-step, plug...

That $25 gift you just got? It might be the start of a $10,000 relationship—you just don’t know it yet. In this episode of The Million Dollar Nonprofit , Tom Kelly reveals how to use AI and a simple 3-step system—The Donor Discovery Engine—to identify which donors are ready to level up. You’ll learn: How to analyze your donor list to uncover hidden major-gift potential AI prompts that instantly sp...

In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how to host a virtual gala without the tech headaches or Zoom fatigue that often derail online events. If you’ve ever hosted a virtual event that felt awkward or dragged on too long, this episode is for you. Tom walks you through a step-by-step system to create a No-Stress Virtual Gala that’s high-energy, smooth, and fun for b...

What actually happens after a donor gives to your nonprofit? If your answer is “not much,” you’re not alone—but you’re also leaving serious donor loyalty (and revenue) on the table. In this episode of The Million Dollar Nonprofit , Tom Kelly walks you through his plug-and-play system for building a 30-day, fully automated donor nurture sequence —powered by AI. You’ll learn how to write warm welcom...

What if you could launch an entire fundraising campaign—in the next 60 minutes? No joke. No graphic designer. No professional writer. No team of ten. Just you, your mission, and a few powerful AI prompts. In this episode of The Million Dollar Nonprofit , Tom Kelly unveils the One-Hour AI Fundraiser —a simple, repeatable system that shows you how to plan, write, design, and publish a micro-campaign...

Tell me if this sounds familiar: You finally sit down to write that big grant proposal. The budget’s solid. The programs are strong. But the words? The story? That’s where everything stalls. In this episode of The Million Dollar Nonprofit , host Tom Kelly helps you break through the writing block—once and for all. You’ll get one simple AI prompt that helps you draft 80% of your proposal in just 10...

Be honest—how many times have you stared at a blank Canva template, endlessly dragging a logo around, testing out three fonts, and still thinking, “Why does this look like a school project?” If design tasks eat up your time and confidence, this episode is for you. In today’s episode of The Million Dollar Nonprofit , host Tom Kelly hands you the shortcut every small nonprofit needs: a design system...

If someone visits your website, scrolls your social, or opens your email—do they see something they actually want? Not just a “donate now” button. But a resource they can download, learn from, and share? That’s called a lead magnet. And if you’re like most nonprofits, you don’t have one yet. Which is why your email list is growing like molasses. In this episode of The Million Dollar Nonprofit , To...

Does your nonprofit website inspire action—or confuse visitors? In this episode of The Million Dollar Nonprofit , Tom Kelly introduces the Fast Funnel Framework : a 3-page website strategy designed to turn traffic into donors . Learn how to build a simple, high-converting funnel using just a landing page , thank-you page , and automated email sequence . No tech team needed—just smart messaging, a...

Let’s be real: most auction items don’t get ignored because they’re boring. They get ignored because the descriptions suck . You can have courtside tickets, a luxury villa in Maui, or a once-in-a-lifetime experience—and still get crickets if your copy reads like a Craigslist listing. In this episode, Tom Kelly breaks down exactly why your auction descriptions are falling flat—and how AI can help y...

Imagine this: your online charity auction is live, bids are rolling in—but some supporters are hesitating. What if you had an assistant that gently nudges them at just the right moment? In this episode of The Million Dollar Nonprofit , host Tom Kelly reveals how to set up an AI Bidding Assistant using simple tools like CharityAuctionsToday and ChatGPT—no coding or tech expertise required. Whether...

Tired of chaotic, time-sucking charity auctions? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals how to run a $10,000+ auction with minimal effort using smart systems, AI tools, and the powerful features inside CharityAuctionsToday. Learn how to set up your auction in a day, recruit a promo squad, automate reminders, and maximize last-minute bids. You’ll also get exact ChatGPT...

Think running a charity auction means chaos, clipboards, and constant emails? Think again. In this episode of The Million Dollar Nonprofit , host Tom Kelly shares the exact blueprint for hosting a $10,000+ online auction with minimal stress and zero overwhelm—even if you’re a small team. You’ll learn how to set up an auction in a day, use AI prompts to write irresistible item descriptions, automat...

Ever feel like your nonprofit auction turns into a full-blown circus act? One minute you're fielding bidder questions, the next you're rebooting someone's laptop, all while juggling spreadsheets and trying not to sweat through your branded polo. Sound familiar? What if it didn’t have to be that way? In this episode of The Million Dollar Nonprofit , host Tom Kelly unveils the AI Auction Blueprint —...

Blank screen. Blinking cursor. No idea what to say. Sound familiar? In this episode of The Million Dollar Nonprofit , Tom Kelly shares 5 proven ChatGPT prompts that will help you write your next fundraising email in under 5 minutes—without overthinking, overwriting, or burning out. Whether you’re sending an urgent campaign blast, re-engaging lapsed donors, or just want to celebrate a recent win, t...

What if your donor journey felt more like Disney than a dull tax receipt? Most nonprofits lose supporters in the first 48 hours because they treat donations like transactions—not the beginning of a relationship. In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how to build a donor experience that sparks emotion, builds trust, and keeps people giving again and again. You’ll l...

Let’s be real—“sales funnel” sounds like a corporate buzzword nonprofits should avoid. But here’s the truth: you already have a funnel. It’s just invisible—and probably unintentional. Every post, email, and donation form is part of a journey. In this episode, Tom Kelly breaks down how to build a simple, ethical, high-converting donor journey using his 4-part Donor Flow Framework: Awareness, Engage...

There’s a myth in the nonprofit world: that you need a huge team, a massive budget, and expensive tech to raise real money. But today, I’m showing you the real story of how a tiny, three-person nonprofit in North Carolina raised over $100,000 in just a few months—with zero marketing spend, no consultants, and no full-time development director. All they had was a Google Sheet of past supporters, a...

What if your donor communications were as binge-worthy as a Netflix series? In today’s episode of The Million Dollar Nonprofit , Tom Kelly breaks down The Netflix Strategy — a proven system to transform your donor journey into an irresistible, sequential experience using AI tools like ChatGPT, ConvertKit, and DonorBooks. You’ll learn how to map out “donor seasons” that walk supporters through your...

What if your nonprofit could wake up to dozens of new donations every month—without launching a new campaign every five minutes? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down exactly how to set up a simple, high-impact monthly giving program that runs on autopilot. You'll learn why monthly donors are the real MVPs of nonprofit fundraising, why you don’t need a fancy "dono...

What if your next donor didn’t come from a cold email, a social post, or a gala table—but from Google? In this episode of The Million Dollar Nonprofit , Tom Kelly shares how to stop chasing donors and start attracting high-intent givers who already believe in your mission. Using AI tools like ChatGPT, small nonprofit teams can now create systems that do the heavy lifting—without burning out staff...

Does your CRM feel more like a burden than a solution? In this episode of The Million Dollar Nonprofit , Tom Kelly goes deep on the donor CRM he actually uses every day— DonorBooks . Designed for lean teams with big goals, DonorBooks isn’t just a database—it’s your behind-the-scenes operations assistant. Tom breaks down how this powerful yet intuitive CRM helps nonprofits: Tag donors based on beha...

Are you juggling 14 tabs just to keep your nonprofit running? Email in one app. Donors in another. Events in a spreadsheet. Sound familiar? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals three game-changing CRMs built for small nonprofits that actually talk to each other —saving you hours and helping you raise more with less. Learn how tools like DonorBooks , Kindful , and Blo...

If your nonprofit is still using Mailchimp for donor emails—but you’re struggling with low engagement, no segmentation, and manual follow-up—you need to hear this. In this episode of The Million Dollar Nonprofit , nonprofit coach Tom Kelly shares how small nonprofit teams are upgrading their email marketing using Instantly.ai and ConvertKit —two powerful tools built for automated, personalized don...

Can you really plan, write, and automate a full email campaign in under 30 minutes? In this episode of The Million Dollar Nonprofit , Tom Kelly walks you through a proven 3-step system to turn your inbox into a donation engine—without stress, burnout, or last-minute writing marathons. You’ll learn how to use AI tools like ChatGPT and ConvertKit to define your campaign goal, generate high-convertin...