The Million Dollar Nonprofit Podcast

Ever hit record and instantly forget what to say? Or filmed a “quick” donor video… only to redo it seventeen times? You’re not alone—and you don’t need to be perfect on camera. You just need a plan. In this episode of The Million Dollar Nonprofit , host Tom Kelly breaks down how to use one powerful ChatGPT prompt to script emotional, effective nonprofit videos in minutes. Whether you’re filming an...

Planning a nonprofit podcast doesn’t have to take weeks—or even hours. In this episode of The Million Dollar Nonprofit , Tom Kelly hands you a single ChatGPT prompt that can generate a month’s worth of emotionally engaging, mission-driven podcast episode ideas in under five minutes. Whether you’re stuck staring at a blank screen or tired of Googling “good nonprofit podcast topics,” this episode gi...

Your podcast is more than just content—it's trust. And trust is what drives donations. In this episode of The Million Dollar Nonprofit , we’re building a system that turns every podcast episode into a fundraising funnel that works while you sleep. Whether you're brand new to podcasting or 100 episodes deep, this framework will help you connect your stories to action—and your listeners to your miss...

Most nonprofit teams aren’t short on heart—they’re short on time, design skills, and the budget for a creative team. But what if you could create gorgeous, on-brand flyers, donation pages, pitch decks, and social graphics in minutes… using tools you already have (plus a little help from AI)? That’s exactly what today’s episode is all about. In this episode of The Million Dollar Nonprofit , host To...

Let’s be real: most AI content sounds... off. It’s cold, stiff, and often feels like it was churned out by a machine that’s never told a heartfelt story in its life. And for nonprofits—where trust, emotion, and clarity are everything—that kind of tone just doesn’t cut it. But what if AI could actually sound like you ? What if it could write emails, social posts, and donor updates that feel like yo...

You don’t need to post every day to stay visible. You just need a system. In today’s episode of The Million Dollar Nonprofit, we’re building your Social Media Content Engine—so you can post on autopilot, grow your audience, and raise funds… even while you’re off doing mission-critical work. Tom breaks down how to create an evergreen content vault, multiply one story into 15+ assets using AI, and s...

You’re working way too hard for content that disappears by tomorrow. But what if one simple video could power your Reels, blog posts, donor emails, and more—for weeks? In this episode of The Million Dollar Nonprofit , Tom Kelly walks you through a complete system to repurpose one long-form video into over 20 high-performing assets using tools like ChatGPT, OpusClip, and Descript—no team required....

Think Instagram Reels are only for influencers and viral trends? Think again. In this episode of The Million Dollar Nonprofit , host Tom Kelly shows you how even the smallest nonprofit can turn short-form video into serious fundraising results—without fancy gear, a big team, or thousands of followers. If you've got a real story to tell and a phone in your hand, you're ready. Tom walks you through...

What if your next donor didn’t come from a cold email or a boring form—but from a fun, irresistible quiz? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down exactly how to build a quiz funnel that attracts donors, grows your email list, and turns curiosity into contributions. Using nothing but free tools and ChatGPT prompts, you’ll learn how to craft the right quiz titles, ask...

Are you missing out on donations simply because you’re not asking the right question? In this episode of The Million Dollar Nonprofit , Tom Kelly reveals how to increase giving by empowering donors to choose the impact they care about most. This isn’t about overhauling your tech stack or hiring a developer. It’s about using what you already have—like dropdown menus, conditional logic, and AI—to cr...

You don’t need a developer, a marketing degree, or expensive software to start optimizing your donation page. All it takes is one free tool and a well-crafted ChatGPT prompt. In this episode of The Million Dollar Nonprofit , Tom Kelly shows you how to run high-impact A/B tests on your donation page—without the fluff or the price tag. You’ll learn how to identify what to test (hint: it’s not everyt...

Traffic is flowing, people are clicking “donate,” but the gifts aren’t coming in. What gives? In this episode of The Million Dollar Nonprofit , Tom Kelly uncovers the invisible cracks in your donation page that are quietly leaking donations—and shows you exactly how to fix them. You’ll learn how to identify weak spots using bounce rate and form data, simplify your page with ChatGPT, and use storyt...

Why do some texts get replies—and others get ignored? If you've ever sent a fundraising text and heard nothing but silence, you're not alone. Most nonprofit SMS messages fall flat not because your mission isn’t powerful, but because the message lacks structure. In this episode of The Million Dollar Nonprofit , Tom Kelly reveals the simple 3-part script that boosted replies by over 400% —and how yo...

Text fundraising is one of the highest ROI channels out there — but only if you do it right. With 98% open rates, SMS is a nonprofit marketer’s dream. But let’s be real — if your texts feel like spam, they’ll still get ignored. In today’s episode of The Million Dollar Nonprofit , Tom Kelly shows you how to craft a text campaign that actually converts, using AI to write warm, personal messages that...

Think your next donors are out there somewhere—far away, across the state or even the country? Think again. In this episode of The Million Dollar Nonprofit , host Tom Kelly shows you how your most loyal, most generous, and most overlooked donors might live just down the block. We’re diving into the power of geo-targeting for nonprofits —a simple, high-impact strategy that uses ZIP code data, smart...

Ever wonder who's hovering over your donation page reading, scrolling, almost giving but never actually clicking that button? What if you could see who they were, how many times they visited, what pages they looked at, and exactly when they're most likely to donate? In this episode of The Million Dollar Nonprofit , Tom Kelly breaks down how small nonprofits can now access powerful website intellig...

Ever feel like your fundraising is working, but you can’t prove it? You ran the ad. People clicked. But then what? Did they donate? Did they leave? Did they come back days later from a different device? Too many nonprofits are flying blind when it comes to understanding the full donor journey—and it’s costing them serious money. In today’s episode of The Million Dollar Nonprofit , host Tom Kelly t...

You can have the best ads on the planet—scroll-stopping, emotionally compelling, and perfectly targeted. But if your landing page flops? All that momentum disappears. In this episode of The Million Dollar Nonprofit , Tom Kelly reveals the exact landing page layout that’s converting at 41%. Yes, 41%. No fluff, no jargon—just the proven structure that turns clicks into committed donors. You’ll learn...

Most nonprofits overthink ads—and it’s costing them donors. In today’s episode of The Million Dollar Nonprofit , host Tom Kelly skips the fluff and walks you through how to build five high-converting donor acquisition ads in just 20 minutes using ChatGPT and Meta Ads Manager. You’ll learn the five most effective ad types—Story, Match, Testimonial, Problem/Solution, and Challenge—plus exact prompts...

You don’t need a fancy copywriting degree to raise more money — you just need to test smarter. Sometimes the biggest donations come from the smallest tweaks: a subject line, a headline, or even changing “donate” to “join us.” Today, we’re breaking down simple A/B testing with tools like ChatGPT and Apollo.io so you can stop guessing and start knowing what really works. I’m Tom Kelly, and this is T...

What if your Facebook ads didn’t feel like a gamble? In this episode of The Million Dollar Nonprofit , I’m breaking down how to build a full ad funnel that takes cold leads and turns them into loyal donors—using AI, smart targeting, and zero guesswork. We’ll walk through each stage of the funnel: awareness, retargeting, donation, and follow-up. You’ll get practical prompts to use with ChatGPT, ad...

Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad? In this episode of The Million Dollar Nonprofit , I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 br...

Not every potential donor bounces because they don’t care—sometimes life just gets in the way. In today’s episode of The Million Dollar Nonprofit , host Tom Kelly dives into the art (and science) of turning “almost” donors—the people who clicked, scrolled, hovered over the donate button, and then disappeared—into loyal supporters. These looky-loos are actually some of your warmest leads, and with...

What if you could take your best donor—the one who always shows up, gives generously, and champions your mission—and find 100 more just like them? It’s not science fiction. It’s predictive AI. And in today’s episode of The Million Dollar Nonprofit , we’re unlocking how small nonprofits can use smart tech to identify, attract, and retain high-value donors with less guesswork. Host Tom Kelly walks y...

Have you ever opened an email and thought, “Wow, this was written just for me”? That’s the power of personalization done right—and in this episode of The Million Dollar Nonprofit , Tom Kelly shows you how to harness that same power for your organization, even if you're sending to thousands at once. We're diving into personalization at scale —how to use behavior-based segments, dynamic content bloc...