Micromobility Industries
The Micromobility Podcast
Welcome to Micromobility, a podcast exploring the disruption that comes from new lightweight utility vehicles. Using the history of computing as a framework, we unpack what business models and impacts we’re likely to see in transport in cities.
Author
Micromobility Industries
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Why Micromobility Platforms Matter 31.10.2018 48:04
In today’s show, we examine the role of platforms in micromobility’s rise, and what role they might play in furthering adoption. Specifically, we cover: - What an entry into the micromobility space might look like for Apple, and how their experience in interface stepchanges puts them at a unique advantage - How autonomous cars are analogous to wormholes vs. a more tactile engaging experience of th...
The Total Addressable Market for Micromobility 17.10.2018 52:16
Micromobility has an addressable market of more than $1.4 trillion dollars annually in the US alone, a figure that makes it more valuable than longer distance transport addressable by cars ($1.1 trillion). That’s the message in this episode where we run through the talk ‘When Micromobility Attacks’ that Horace gave at the recent Micromobility Summit in Copenhagen. Be sure to check out the slides —...
The Dutch Cycling Experience and Je ne sais quoi 08.10.2018 53:45
In this episode, we look at the history of the Dutch cycle infrastructure, the symbiotic tension that we'll see between micromobility and autonomous vehicles, and the intangible quality of cities with vibrant micromobility ecosystems. We also cover: - the recent spate of news re: the dawning scooter wars (Bird, Lime, Jump) - San Francisco's highway history - the cost comparisons for cycling infr...
Going Premium The iPhone of Bikesharing with Corinne Vogel of Smide 02.10.2018 40:18
On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland. Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion. Specifically, w...
Scooters and Transport Ecologies 25.09.2018 58:41
In today’s show we cover the rise of scooter sharing and how different localized constraints result in different micromobility solutions blooming. Specifically: - The scooter sharing model that Bird pioneered, why it emerged in Santa Monica and why it might not apply to other contexts. - The history from the Segway to the hoverboard, Boosted Board and on to the current scooter form factor. - The...
Marchetti's Constant and the Power-Network-Intelligence Matrix of Micromobility 17.09.2018 59:15
In this episode, we look at Marchetti's constant and why commute times tend to aggregate at under 1 hour per day. In this episode we also cover: - How the 1 hour daily commute has been a constant across time, and how that affects how our cities form. - What the Marchetti's constant is, and how it has driven the explosion in shared scooters and bikes. - The Segway, why it failed and what it can...
Getting to Here - The Historical Context of Micromobility's Emergence 10.09.2018 38:32
In this episode, we refine the micromobility categorisation and unpack why urban infrastructure is a leading indicator to adoption. We run through: 1) Why the development of batteries and small electric motors underpinned the development of micromobility, the importance of off-the-shelf componentry in providing the basis for innovation and why electric will be the dominant powertrain for the comin...
What is micromobility, how do we define it, and why is it disruptive 03.09.2018 40:02
In this episode, we define the term micromobility and what is/isn’t in the categorization. We run through: 1) Why micromobility can be defined as utility focussed urban transport in sub 500kg vehicles, and predominantly electrically powered. 2) The background of how Horace came to see micromobility’s potential to disrupt the automobile industry. 3) Why e-bikes are some of the best city-based trans...
Setting the Scene for the Great Unbundling of the Car 28.08.2018 36:49
In this inaugural episode, we outline the key themes and issues we want to address in the show series including: 1) Defining micromobility - what is it, where did it come from and why does it matter? 2) The disruptive potential of micromobility. With this, we will unpack why the current fixation on autonomy with automobiles is misplaced, and what a distributed, connected robot of micromobilit...
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