The MHW Mark Podcast

We are back with part two of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We continue with spirits , and we're joined by a pair of experts with a truckload of great advice for brands in any category: No Sleep Beverage Founder and CEO Nick Papanicolaou and No Sleep Beverage CFO & CIO David No . Special guest cohost Brigid McCabe joins host Jimmy Moreland...

Join us for part one of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We begin with beer, and we're lucky to have two experts on the topic: Brewers Advisors Founder and President Mike Mitaro and corporate transactional attorney for Kudman Trachten Aloe Posner LLP, Joseph Mannarino . Special guest cohost Brigid McCabe joins host Jimmy Moreland for a deep dive...

We're thrilled to share our recent chat with 2024 Global Icon of Whiskey and founder of Stories & Sips and Irish Whiskey Experiences Barry Chandler . Special guest cohosts Brigid McCabe and Ian Perez join host Jimmy Moreland for a freewheeling chat about Barry's journey to Irish whiskey stardom, with some great discussion about the state of the whiskey category, and what brands can d...

BoozeBiz founder Caitlyn LuBell and BoozeBiz Partner & Chief Strategy Officer Jen Meacham join the podcast for our first-ever discussion of recruiting in the beverage business. Host Jimmy Moreland and special guest cohost MHW Corporate Account Executive Misha Monticciolo delve deep into the challenges of hiring talent in this industry, and explore some of the innovative solutions that experts...

Moedi Wines founder Lesego Holzapfel joins MHW's Michelle Street Beaudette and host Jimmy Moreland to share her brand's development journey and focus on social and environmental impact. Lesego shares advice for non-US brands looking to overcome the hurdles they'll face when approaching the US market. More about Moedi Wines: Website | Instagram More info about MHW at https://www.mhwl...

The MHW dream team is back in this special episode to preview the industry events calendar. On the way, host Jimmy Moreland gets the team into a conversation about seasonality in beverage alcohol, and how to forecast, prepare, and take advantage of any yearly trends. See the events calendar Cassidy mentions here . Do you feel Jimmy's comparison to the food/candy industry is accurate? Let us k...

In this special episode, your host Jimmy Moreland has lovingly edited down an info-packed webinar presented by MHW on July 9th. Cassidy Poe chats with Co-Founder and CEO of Speakeasy Company Josh Jacobs about strategies to achieve success with DTC in OND. We'll also hear selected moments from the Q&A portion of the webinar. Find out more about Speakeasy Company: Web | Instagram Don't...

Industry veteran and wine & spirits educator Erlinda Doherty joins MHW's Cassidy Poe and host Jimmy Moreland to discuss how alcohol education courses can play an important role in a brand's marketing strategy. Find out more about Erlinda here: The Vinicola | Instagram More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram

New Dawn Bourbon founder Dawn O'Neal joins MHW's Ian Perez and host Jimmy Moreland to share how MHW's concept-to-commercialization program helped make her brand a reality in just eight months. More about New Dawn Bourbon: Website | Instagram Read about MHW's Concept to Commercialization program here More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram

MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market. Then, Michelle dusts off her bartender apron and shares another cocktail creation with us - this one a "free-spirited" zero-a...

MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here. Want to chat with Ian about your brand's bottle options? Send him an email . More info about MHW at https://www.mhwltd.com/ Follow us! LinkedI...

MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland. Don't miss the next webinar, and your chance to do live Q&A with the experts - click the social media links below to stay up to date. More i...

A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial. Professor Media Group Editorial Director Amy Sherman, Spirits Editor for BevNET   Ferron Salniker, and Laura Baddish, founder of The Baddish Group share insights for new and established brands looking to get noticed by the biggest publications in the industry. At the top of the episode, we...

General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands. F...

ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event. Learn more about the ProWein Trade Fair | Instagram More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram

The Victoria Gabriel Agency is a boutique marketing and consulting firm providing service to the beverage alcohol industry. Founder Melanie Gbowu chats with MHW's Cassidy Poe and host Jimmy Moreland about what brands can do to make the most of their marketing activities, and how some brands have capitalized on out-of-the-box thinking and creative risk-taking. Learn more about The Victoria Gab...

We've edited down the annual MHW Trends and Forecasts webinar into this condensed podcast episode. The Feb 8 panel discussion was moderated by Women of the Vine & Spirits CEO Deborah Brenner; panelists include MHW CEO Ryan O'Hara, EVP Scott Saul, CRO MaryAnn Pisani, and Brand Execution Manager Ian Perez. The team shares their analysis of trends expected in the next calendar year and...

Ahascragh Distillery founders Gareth and Michelle McAllister join MHW's Ian Perez and host Jimmy Moreland to talk about their challenges and successes in building an Irish whiskey brand, acquiring funding, and the interesting story of their zero-emission distillery in the rural west of Ireland. Learn more about Ahascragh Distillery | Instagram More info about MHW at https://www.mhwltd.com/ Fo...

Gay Water founder Spencer Hoddeson joins MHW's Cassidy Poe and host Jimmy Moreland to talk about launching a queer-owned alcohol brand, building communities, and marketing strategies in a social media-centered world. Learn more about Gay Water | Instagram More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram

Women of the Vine & Spirits founder Deborah Brenner and Love Cork Screw founder Chrishon Lampley join MHW's Cassidy Poe and host Jimmy Moreland to talk about their journeys through the alcohol industry, and give advice to developing brand owners and people interested in the industry about how to break through. Check out the CLINK Festival in Chicago this September Learn more about Women o...

In this special end-of-year episode, host Jimmy Moreland welcomes MHW's own Michelle Street Beaudette to answer some common questions, and to walk us through a festive holiday cocktail. If you'd like to make this drink for yourself, here's a quick recipe: Smoked Cranberry Fizz 2 ounces gin 1 ounce lemon juice, freshly squeezed 1 ounce cranberry simple syrup 1 egg white Club soda (to...

Campesino Rum founder Hatton Smith joins MHW's Cassidy Poe and host Jimmy Moreland to talk about his brand's recent pitch competition win at Bar Convent Berlin. Hatton talks about authenticity, preparedness, and how up and coming brands can make those traits work. Follow Campesino Rum on all social media: @campesinorum See Hatton's wild exploits, including wingsuit diving (seriously...

MHW's Cassidy Poe joins host Jimmy Moreland to chat with PR expert Laura Baddish. Do's and Don'ts, best practices, and success stories; and some fun chatter along the way. Find out more about The Baddish Group at https://thebaddishgroup.com/ More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn | Instagram

MHW Digital Marketing Associate Cassidy Poe joins host Jimmy Moreland to look at goings on in the industry. This is a short and sweet episode that recaps recent events and lets you mark your calendar and get excited about upcoming ones. To see the coming events discussed in this episode, visit the events page on the MHW website: https://www.mhwltd.com/events/ See recent happenings by following MHW...

The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Oak and Still Sales Director Luke Brown to chat about the challenges and opportunities brands see when venturing into the UK market. Find more about Oak and Still at www.oakandstill.co.uk or follow them on social media: @oakandstill See what you missed at Bar Convent Berlin on Instagram @barconventber More info about MHW at ht...