The Messy Desk Podcast

In episode #58, we discuss some of the biggest marketing productivity killers that divert your work and block you from moving forward.  If you can’t seem to make progress, then some of these may be what’s getting in the way! TIME-STAMPED SHOW NOTES: [00:47] Introduction [01:45] Getting Misdirected by Other Tasks While You’re in the Middle of a Current Task  [04:53] Not Planning Prior to Working on...

In episode #57, we talk about 5 bad marketing habits you need to break or avoid to be more productive in your business and effective in your marketing. TIME-STAMPED SHOW NOTES: [00:39] Intro [01:23] What is a Bad Marketing Habit? [02:44] 5 Bad Marketing Habits to Break or Avoid [09:47] You Can Change Your Bad Marketing Habits [10:35] Bloopers CONNECT WITH US:  MessyDeskPodcast.com   Contact Us The...

In episode #56, we reveal six things we’ve learned in our first year of podcasting. Whether or not podcasting is in your future, listen up because these insights also apply to productivity and marketing in general. TIME-STAMPED SHOW NOTES: [00:40] Introduction [01:45] Have Realistic Expectations and Keep It Up [03:10] Plan Ahead and Work Ahead with a System [04:43] Promote, Promote, Promote [06:06...

In episode #55, we talk about “for now” decision-making—what it is and how to use it to stay in action in your business. TIME-STAMPED SHOW NOTES: [01:03] The Importance of Making Decisions [02:18] The Consequences of Indecision [03:48] What is Decision Fatigue? [05:26] What is a “For Now” Decision [07:00] Examples of “For Now” Marketing Decisions [08:27] A Caution About “For Now” Marketing Decisio...

In episode #54, we talk about how to create a system that supports getting work done in both planned and unplanned time so that you improve marketing productivity, time management, and project completion. TIME-STAMPED SHOW NOTES: [01:12] Introduction [02:25] Set Up Your Own Simple Project Management System First [05:37] Schedule Planned Time for Content Marketing Tasks [07:57] Utilize Unplanned Ti...

In episode #53, we explain what marketing productivity is and why it matters to you.  Plus, we share a big announcement as we move closer to the Messy Desk Podcast’s one-year anniversary. TIME-STAMPED SHOW NOTES: [01:04] What is Marketing Productivity? [03:23] What is Productive Marketing? [05:00] What Does Marketing Productivity Mean to Your Business and Daily Life? [07:05] Marketing Productivity...

In episode #52, we talk about the different ways that Google can support your content research while also streamlining the research process.  TIME-STAMPED SHOW NOTES: [00:56] Google is the best free content research tool [02:38] Why Google? [07:19] Increase your research productivity with these browser extensions [10:41] How Google supports your content research and productivity [11:57] Why not ot...

In episode #51, we talk about the top content topics that perform well in most markets and that do an effective job of sending leads your way. If you need a starting place with content creation or if you can’t seem to create content that resonates with your target market, listen to these suggestions. TIME-STAMPED SHOW NOTES: [01:07] Introduction [03:32] How-to content [05:55] Answers to questions...

In episode #50, we talk about how to start promoting your content in just one hour a week. If you haven’t been making an effort to get the word out about your content, then this is a great starting place! TIME-STAMPED SHOW NOTES: [01:14] Introduction [03:49] Share on social media [04:57] Productivity tips for sharing content on social media [08:50] Cross posting [10:57] Tips for productive cross p...

In episode #49, we talk about breaking bad habits and replacing them with better habits.  Join us to learn an easy process to break unwanted habits. TIME-STAMPED SHOW NOTES: [00:51] Intro [02:03] How Long Does it Take to Break a Bad Habit? [03:37] Make a New Habit to Break a Bad Habit [06:07] 5 Steps to Break a Bad Habit [12:44] You Can Break a Bad Habit [14:05] Bloopers WE WANT TO HEAR FROM YOU:...

In episode #48, we talk about a few content marketing trends that help you compete online AND make it easier to manage your workload. Discover some of the ways you can stay consistent and stand out—without too much extra work! TIME-STAMPED SHOW NOTES: [01:09] Introduction [02:32] Artificial Intelligence (AI) [05:17] Repurposing Content to Achieve Multi Channel Marketing [09:46] Live Video/Live Str...

In episode #47, we talk about mindsets that promote bad habits, how they kill your productivity and how to replace certain beliefs so that you can create better habits. TIME-STAMPED SHOW NOTES: [00:49] Intro [01:59] You Are Responsible for You [03:36] Do You Really Know What a Habit Is? [07:11] Not All Good Habits are Right for You [08:55] Habits Affect Productivity [10:34] Mindsets that Promote B...

In episode #46, we reveal how to set basic business blogging goals to make your content marketing more effective and manageable. TIME-STAMPED SHOW NOTES: [00:59] Introduction [02:29] Why are You Blogging? [04:34] Who is the Target Market/Audience for Your Blog? [06:10] What Topic or Theme Will You Focus Your Content On? [07:36] What Goals Do You Hope to Accomplish With Your Blog? [09:31] Develop a...

In episode #45, we talk about why habits matter so much, how to consciously create them, and steps you can take to ensure they stick. TIME-STAMPED SHOW NOTES: [00:59] Intro [02:12] Why Habits Matter [03:21] The Anatomy of a Habit [05:29] A Habit’s Effect on Success [06:45] The 4 Laws of Behavioral Change [08:45] How to Create Effective Habits That Stick [15:49] You Will Create Effective Habits [17...

In episode #44, we talk about five ways to generate leads without using SEO. If the thought of tackling search engine optimization hurts your head, then you’re going to love these SEO alternatives! TIME-STAMPED SHOW NOTES: [01:04] Is SEO your top priority? [02:58] Invest in paid ads [04:44] Go “all in” on list building [07:53] Launch a YouTube channel [09:57] Network online or in-person [12:42] Be...

In episode #43, we talk about why you’ve not made more progress on your goals and how you get in your own way of success.  You’ll also learn simple strategies you can use to stop self-sabotaging so you can achieve more and keep moving forward. TIME-STAMPED SHOW NOTES: [01:07] Intro [02:17] Why You’ve Not Made More Progress on Your Goals [03:07] Disrupting Your Success Through Self-Sabotage [05:06]...

In episode #42, we talk about 1) the process that your prospects go through before they buy and 2) the types of content to use for each stage of this process. TIME-STAMPED SHOW NOTES: [1:22] What is a “Buyer’s Journey” and How Does it Work? [03:17] What are the Stages of the Buyer’s Journey? [05:54] Which Types of Content Should You Use for Each Stage of the Buyer’s Journey? [12:35] Is There a Rig...

In episode #41, we talk about everything virtual assistants. Discover how much they cost, how to find one, and tasks to outsource to a virtual assistant right now. TIME-STAMPED SHOW NOTES: [01:37] Why You’ve Not Outsourced Yet [02:19] The Cost of a Virtual Assistant [03:15] Finding a Virtual Assistant [05:15] Identifying Tasks to Outsource to a Virtual Assistant [05:54] 9 Tasks To Outsource to a V...

In episode #40, we talk about five small changes you can make to your content to increase your online visibility and lead generation. TIME-STAMPED SHOW NOTES: [01:09] A Few Changes that Boost Your Content Will Improve Your Marketing Results [02:33] E-A-T Your Way to the Top [05:33] Ways to Improve Your E-A-T [08:25] Motivate Your Audience with a Call to Action [11:21] Supercharge Your Headlines [1...

In episode #39, you’ll discover if you’re actually ready to outsource in your small business so you can focus on what really matters to your business growth. TIME-STAMPED SHOW NOTES: [01:15] Why Outsource? [03:14] Outsourcing vs Hiring [05:50] 5 Signs That You’re Ready to Outsource [12:54] You Can Start Small with Outsourcing [14:29] Bloopers WE WANT TO HEAR FROM YOU: Please email us at messydeskp...

In episode #38, we talk about seven content ideas that you can use to quickly create content when a deadline is upon you. Keep these topics in your back pocket to make content creation faster and less stressful when you’re unprepared. TIME-STAMPED SHOW NOTES: [01:17] Sooner or Later, We All Have to Create Last Minute Content [04:34] Tackle Myths, Lies, and Objections [06:52] Answer Frequently Aske...

In episode #37, we talk about how to minimize overwhelm in your small business so that you feel better and are more productive. TIME-STAMPED SHOW NOTES: [00:55] Running a Business Can Feel Overwhelming Sometimes [03:03] The Consequences of Feeling Overwhelmed [04:53] Why You’re Feeling Overwhelmed [08:39] 3 Strategies You Can Use to Minimize Your Overwhelm [13:06] Final Thoughts on How to Minimize...

In episode #36, we talk about one thing you can do to boost your content's visibility in search on platforms like Google, Pinterest, YouTube, and more. Increasing your visibility helps you to attract new leads and keep your business top of mind with existing prospects.  TIME-STAMPED SHOW NOTES: [01:18] About Search Visibility [03:25] Where to Start with Search Visibility (Keywords) [04:18] About K...

In episode #35, we talk about our number one productivity recommendation to maximize your time in 2021 and beyond. (Listen to episode #34 to hear our #1 marketing tactic for 2021.) TIME-STAMPED SHOW NOTES: [00:57] Intro [01:58] Use This Productivity Tactic to Take Your Small Business to the Next Level [03:14] What It Really Means to Be Productive [07:33] How to Do Less [12:39] The Benefits of Doin...

In episode #34, we talk about our number one marketing recommendation to maximize your profits in 2021 and beyond. (Stay tuned next week for Part 2 when we share our number one productivity recommendation for the new year.) TIME-STAMPED SHOW NOTES: [00:55] Introduction [03:55] Why Video is the #1 Marketing Tactic to Take Your Small Business to the Next Level in 2021 [12:40] Real Life Examples of V...