The Medical Device Marketing Podcast

Send a text Are you looking for ways to supercharge your sales team? Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy? In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level. Check out our Learnin...

Send a text The age of AI has arrived and looks like it's here to stay.​ ​In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it? Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the lates...

Send a text You asked, We answered! ​ Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started.  From company workshops to planning let this podcast guide you on your They Ask, You Answer journey! If podcasts aren’t for you, don’t fret because we have an article you can...

Send a text Are you a little lost when it comes to SEO?​ In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you.  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on L...

Send a text  Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think.​ In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: "Events are only worth it if you do them right."​ If you've been on the fence about the value of healthcare events, this episode is a must-listen. It offer...

Send a text In our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events.  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the la...

Send a text Considering adding email to your marketing mix?​ Dive into our latest episode of The Medical Device Podcast where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness. ​ Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.  Check out our Learning hub here to read al...

Send a text We've mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? ​ In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. ​ In this clip from the episode, Claudia gives a quick overview of the benefits of implem...

Send a text Is your company currently capitalising on the power of video and YouTube? ​ We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. ​ In this week's episode of the medical d...

Send a text Content marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. ​ In our latest podcast, Claudia spoke to our Content Manager, Jenna, to get the low down on all the latest trends and to discuss how content marketing can change your business for the better by bringing in qualified leads and driving up revenue.​ Stay ahead of the curve an...

Send a text Is your content delivering leads and contributing to revenue? Is your audience driven to action by your content? If not, it may be that your content isn't resonating because you haven't approached it with a customer-centric mindset. In our newest podcast, Claudia and Becca discuss the merits of customer-centric content, and how you can do it yourself.  It’s really all about l...

Send a text Email automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it. In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers.  Stay ahead of the curve and tune into insightful conversations tailored to medical device ma...

Send a text Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive?  In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons.  With the information you need to decide whether to invest, from interactive videos to live events and pricing, they cover it all.   Stay ahe...

Send a text Are you trying to more effectively engage your website users? Have you considered installing a chatbot? ​ In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever. ​ Don't miss out, get the lowdown on chatbots now.  Stay ahead of the curve and tune into insightful conversations tailored to me...

Send a text The AI revolution is here, and it doesn't seem to be going anywhere anytime soon!​ Whether you're looking to save time on your admin tasks or thinking that there must be a better way to do things, there's probably an AI tool for you. ​ They aren't infallible though, as Hannah and Becca discussed on this week's episode of The Medical Device Marketing Podcast. Th...

Send a text Are you wondering why your marketing and branding is not resonating with your audience and you don't know why?​ ​Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too! Stay ahead of the curve and tune into insightful conversati...

Send a text Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message? This can be a particularly difficult decision in the medical device industry where a lot of complex scientific information is involved.  Don’t worry, we’re here to help!  In our latest po...

Send a text Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use?  Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing t...

Send a text Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? ​ ​ In our newest podcast, Becca and Gamze discuss all that Vimeo Enterprise has to offer, as well as its pros and cons. ​ ​ They cover the information you need to make an informed decision on whether to invest, from the merits of interactive video through to j...

Send a text Are you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you're worried that your effort will be wasted if your website doesn't perform as expected? In our latest podcast, Becca and Jenna talk through what Medical Device websites can do for you and what you need to consider to ensure that they're a success....

Send a text Are you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you!  We know it can be frustrating when your website isn’t reaching isn't full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it. 

Send a text Do you have a video filming day coming up at your company? Are you looking for tips on how to pull it off?  In our latest podcast, Claudia and Becca talk about their experiences with videography and how they make sure that you get the most out of your filming day. From common mistakes to secret industry tips, never be unprepared for your videography days again with this podcast.  If th...

Send a text Is your sales process taking too long? Are you finding that you're answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. ​ Today, 80% of the buyer's decision journey is done via your digital channels, before they even reach out to you. When sales and...

Send a text Are you frustrated by a lack of traffic to your website? Do you feel as though your website isn't helping you to achieve your goals? ​ In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. ​ ​Listen to or watch the podcast now, t...

Send a text Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing.  Check out our Learning hub here to read all our articles:  https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h