The Media Odyssey

In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry , President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios , which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55 , ITV’s digital studio. Zoo55 helps...

Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025!  The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workf...

In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard , CEO of Brands and Licensing at BBC Studios , about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey , which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming...

HOW IS BUNDLING RESHAPING MEDIA TODAY? In this episode of The Media Odyssey , hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty an...

WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement , the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards , and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more . The conversati...

On this special episode of The Media Odyssey , hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow , Chief Marketing Officer at LG Ad Solutions , to explore the ongoing transformation of television advertising. They dive into The Big Shift —how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content. Tony shares insights from LG Ads' la...

DISNEY, GOOGLE & SPOTIFY, OH MY Marion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround. TMO listeners receive a 100£ discount when they register for MIP London using the promo code:  MLONDAUOVIS-C Click HERE to get y...

FLY, EAGLES FLY! After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media gia...

BROADCASTERS x YOUTUBE In this special episode of The Media Odyssey , Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how...

TMO listeners receive a 100£ discount when they register for MIP London using the promo code:   MLONDAUOVIS-C Click HERE to get your ticket to the show TODAY! In this episode of The Media Odyssey , Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subs...

Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING?  Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and implications of the latest deals shaping the industry. Today, the stakes have nev...

2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed. Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from...

Martha & Mergers & Media, Oh My! From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES. WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryA Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8 Connect with us on Linkedin: Evan Shapiro - https://www.l...

Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back?  Is JAKE PAUL the new BRAD PITT?   This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strat...

In the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the Atlantic. In this episode, Evan and Marion review and rate their media predicti...