Deirdre Martin

The Master Your Business Podcast

Business EN ↓ 185 episodes

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/

Author

Deirdre Martin

Category

Business

Podcast website

www.deirdremartin.ie

Latest episode

Jul 7, 2026

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Episodes

84. How Entrepreneurs Can Achieve Work-Life Integration with Annie Croner 06.08.2024

Send us a text Discover time management hacks, productivity strategies, and how to prioritise like a boss to achieve work-life integration with Annie Croner. Timestamps: [02:49] Annie’s Path to Productivity [08:09] Strategies to Avoid Daily Distractions [15:14] Time Management Skills for You and Your Clients [25:17] Let Your Babies Go!

83. Laugh All The Way To The Bank By Being Funny In Your Marketing 30.07.2024

Send us a text Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast.  Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps: [02:46] Inject Marketing Into Your Business [06:47] My Client’s Story [12:04]...

82. How to Build a Brand Customers Love: Lessons from Wes Henstock 23.07.2024

Send us a text Want a brand customers love? Branding rebel Wes Henstock shares his top secrets. Learn how to stand out, connect with customers, and build loyalty. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps: [02:52] Disruption ad Differentiation [10:31] Push Yourself Outside of the Box [...

81. How The Right Words Move People Along To Become Your Paying Clients 16.07.2024

Send us a text Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast.  Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps: [02:35] The Buyer’s Journey [04:55] The Consideration Stage [05:47] The Decisi...

80. How to Turn Zoom Calls into Content Gold. YouTube Marketing Made Easy with Connor Clayton 09.07.2024

Send us a text Discover how to transform client calls into searchable, valuable YouTube videos that grow your business with Connor Clayton from Precision Edits. Timestamps: [03:09] Where to Start When it Comes to YouTube [05:45] The Difference Between Social Video Platforms [23:10] How to Maximise Your Content Quality [40:53] Building Your YouTube Audience

79. Why You Have To Spend To Save: The Business Investment Paradox 02.07.2024

Send us a text Discover how investing in yourself through coaching and mentoring can actually save you money and skyrocket your business growth. Timestamps: [ 01:39] Deirdre's Story [08:11] Make Your Messaging Hit [09:09] Annie's Story [16:58] Invest in You

78. The Secrets to Virtual Assistant Success for Your Service Business with Laura Weeden 25.06.2024

Send us a text Unlock business growth with virtual assistants! Expert Laura Weeden reveals tips to find, hire and maximise VAs for operations, productivity and sanity. For more information, check out the show notes here. Timestamps: [02:24] What is a Virtual Assistant? [03:39] Where can I find a VA to hire? [04:58] How do you determine who is right for your business? [19:57] The key ingrediant to...

77. 5 Expert Tips To Revive LinkedIn For Your Service Business 18.06.2024

Send us a text Is LinkedIn dead for your business? This episode holds 5 Pro tips to revive your profile, attract ideal clients, and ditch the endless scroll for serious leads. For more top tips and golden nuggets, read the show notes here!

76. Overcoming Public Speaking Challenges for People Who Want to Be Thought Leaders with Ed Darling 11.06.2024

Send us a text Conquer stage fright, unlock your natural charisma, deliver powerful presentations, and build your thought leader brand with tips from Ed Darling.  Timestamps: [02:37] The Importance of Your Backstory [08:32] Public Speaking For Beginners [17:20] A Good Speaker’s Checklist [25:22] Thought Leadership in a New Area

75. Client Love: How to Keep Them Coming Back with Irresistible Offers 04.06.2024

Send us a text Learn how to nurture clients, deliver amazing experiences, and create irresistible offers that keep them coming back. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps : [02:06] Nurture Your Client [03:12] Experience Everything [04:03] Become an Expert Not Just a Vendor [05:37]...

74. Why Story-Powered Marketing Will Help You Succeed in Your Service Business with Dr JJ Peterson 28.05.2024

Send us a text Learn secrets to customer-converting marketing! Dr. JJ Peterson spills top storytelling tips to boost your business on the Master Your Business Podcast. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps: [01:59] JJs Story [15:12] How to Narrow Your Niche [25:19] How to get Peopl...

73. How to Leverage the Power of Strategic Thinking to Level Up Your Success 21.05.2024

Send us a text Feeling stuck or outmatched in your business? Discover how thinking strategically can transform you from a player to a game-changer. For more on this episode, click here .

72. Boosting Productivity and Focus in Your Business with Brain-Friendly Practices with Dr Aine O'Dea 14.05.2024

Send us a text In episode #72 of The Master Your Business Podcast, I team up with leadership consultant Dr. Áine O’Dea to learn about how neuro-leadership can boost productivity and focus for ambitious entrepreneurs. Unlock your potential with neuro-leadership. Learn to optimise to-do lists, boost focus, be self-compassionate, and lead confidently with Dr. Áine O’Dea. Enhance your listening experi...

71. What is Brand Tone of Voice? (And Why It Matters) To Your Service Business 07.05.2024

Send us a text What's Brand Tone of Voice and Why Should Your Service Business Give a Damn? You know those brands that talk your language, they just seem to get you . Which makes you want to lap up anything they’re sharing, right? That is the magic of nailing your tone of voice. Find out more here. Timestamps: [00:00] Introduction [02:14] What exactly is a brand tone of voice? [04:28] 4 areas to l...

70. How to Hire Right Every Time in Your Service Business with Louisa Meehan 30.04.2024

Send us a text Hiring your first employee is a major milestone for your business. It can feel like stepping into uncharted territory. I know for sure when I hired my first contractor, I was full of uncertainty and questions. In the latest episode of The Master Your Business Podcast, I sat down with the remarkable Louisa Meehan to discuss the process of hiring the right person every time. A seasone...

69. Tech Tools to Save You Time (and Sanity!) In Your Service Business 23.04.2024

Send us a text I’m spilling the beans on the tech stack that fuels my business and keeps me organised. As you know, running a business requires juggling multiple tasks and wearing different hats. That's where powerful tools come in to save the day, streamline processes, and boost your sanity. This episode is a glimpse into my tech toolbox, categorised for your convenience. For the full list and li...

68. Why Strategy Is No Good Without The Right Mindset with Fiona Brennan 16.04.2024

Send us a text This episode dives into the world of Fiona, a project manager turned business owner, and her insightful perspective on the two crucial ingredients for business success: mindset and strategy.  Fiona stresses these two aspects are not independent, they work together to propel your business forward. Check out the show notes and links here. Timestamps: [00:00] Introduction [09:04] When...

67. Bye-Bye Bad Leads: How to Qualify Clients for Your Service Business 09.04.2024

Send us a text Tired of those pointless client calls that lead nowhere? You know, the ones with folks who just want to pick your brain, not pay for your expertise. I hear you, and it's time to ditch those time-wasters! In this episode of the Master Your Business Podcast, I'm dishing out the strategies I teach my clients that'll help you attract your dream clients and streamline your sales process....

66. GDPR Made Easy: Useful Compliance Solutions for Your Service Business with Margaret Julian 02.04.2024

Send us a text "GDPR" is not a word that gives you butterflies, is it? Fines, audits, privacy policies longer than your grocery list…it's enough to make you want to bury your head in the sand. But fear not, fellow business owners! We just waded through the GDPR swamp with the excellent Margaret Julian, the Compliance Specialist herself, and let me tell you, it was actually kind of refreshing. No l...

65. Secrets to Create a Brand People Love (and Can't Ignore) 26.03.2024

Send us a text Now, let's get real: most people think branding is just about fancy visuals and snazzy logos. But let me tell you, it's waaaaay deeper than that. It's about disruptive thinking, bold moves, and creating a brand so unique, it screams "me!" In Episode 65 of the Master Your Business Podcast, we’re talking branding beyond logos! The secrets to building a magnetic brand people love! Enha...

64. UX & Why You Need To Know What It Is For Seamless Customer Experiences 19.03.2024

Send us a text Ever tried to update your website yourself? It can feel like wandering through a maze blindfolded. In Episode 64 of the Master Your Business Podcast, get UX wisdom to delight your users! Learn user-friendly secrets & mobile must-haves️!Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode. T...

63. How to Grow Your Business and Attract Clients With Webinars, Masterclasses, and Workshops 12.03.2024

Send us a text Sometimes growing your business can feel like an anomaly! In Episode 63 of the Master Your Business Podcast, transform your business with webinars, masterclasses, and workshops. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps : [00:00] Introduction [01:38] The power of webinar...

62. How to Break Free from Anxiety and Build a Thriving Brand (with anxiety expert Shane Murphy) 05.03.2024

Send us a text Let's face it, the world of business can be a pressure cooker. In Episode 62 of the Master Your Business Podcast, Shane Murphy, the ‘Anxiety Expert’ was lost in social media but found his niche & helps others! Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps: [00:00] Introd...

61. 5 Bullet-Proof Bullet Points to Boost Your Social Media Engagement and Conversions 27.02.2024

Send us a text In today's bustling online world, businesses face a stiff competition for attention. In Episode 61 of the Master Your Business Podcast, unleash the power of bullet points for social media mastery: Captivate, engage, and convert. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode . Timestamps...

60. Growing Your Business with Paddy Carroll 20.02.2024

Send us a text In business, you need more than just a great product or service; you need the ability to handle challenges, seize opportunities, and build lasting relationships. In Episode 60 of the Master Your Business Podcast, learn how to grow your business with insights from successful entrepreneur Paddy Carroll. Enhance your listening experience with our detailed show notes, featuring bonus re...

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