The Marketing Umbrella Podcast

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now acti...

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter. As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has e...

Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward. Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for...

Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno. Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $1...

Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy. Arjun is a New York City based entrepreneur and has been networking with some of the most well-...

Selling Like A Warrior With Jason Forrest   Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success.   Jason Forrest is CEO at FPG (Forest Performance...

KISS CRM for Small Business with Vincenzo Ruggiero    Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive.   Vincenzo is a web entrepreneur for a...

Doing Influencer Marketing on Small Budgets with Neal   Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.   Neal is an authority on helping innovati...

Make Sense of TOKENS for Digital Marketers with Joe Pulizzi   Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing....

Introverts Are The Best Sales People? With Matthew Pollard   Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn...

How An Affiliate Marketing Program Works And Why You Need One    Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base.   Arlen Robinson is a seasoned business owner and co-founder of Omni...

The 80/20 of Sales & Marketing with Perry Marshall Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule.  Perry Marshall is one of the most expensive business strategists in the world. He is...

Multiple Offers Translate To More Successful Agencies With Itamar Shafir   Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it.   Here is what to expect on this week’s show: ·        An i...

How To Improve Your Sales, Understand Your Tools, And Hire Salespeople Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you.  Delivering insights based on 30+ years of sales leadership experience, Mark...

Video Questionnaire Funnels That Get Insane Results With Daniel Levis   Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business.   Since 2004, Daniel’s br...

Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns. Guillaume Moubeche (or G as he likes to be called) is the co-founder an...

Mind Tools To Grow Your Business With Lisa Larter Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow.  Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then,...

Tapping eCom Clients for Mega Growth with Norm Farrar Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency...

How to Legally Steal Winning Ad Campaigns with Mike Roberts    Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search.   SpyFu President and Founder Mike Roberts understands search marketing from...

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.   Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named...

Guaranteed $1M Growth in 1 Year with Seth Green   Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves wi...

How To Get To 4M Monthly Visitors On Your Blog With Neil Patel Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does. Neil Patel is the Co-Founder & CMO of Neil Pate...

Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing. Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growt...

Turn Data Into Sales With Matt Bailey   Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers. Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter &a...

Maximizing Email Marketing With Matt Bacak Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it. Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Ma...