Itamar Shafir

The Marketing Umbrella Podcast

Business EN ↓ 100 episodes

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency. For more information, visit https://www.umbrellaus.com/

Author

Itamar Shafir

Category

Business

Latest episode

Apr 2, 2026

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Episodes

095: Tekpon - The Oscars of SAAS with Cristian Dina 16.09.2024

Making one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon,...

094: Scaling Through Social Media Using AI with Bilal Ararou 02.09.2024

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries i...

093: Automating the Time Suck of Content Creation with Austin Armstrong 17.08.2024

Struggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses.  Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pand...

092: Tech is Similar - The Difference is the Approach with Tomáš Blaťák 31.07.2024

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.     Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Outreach without spam, is it completely possible? Our guest today will certainly clear this up.     Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš share...

090: Well-Defined ICP is Crucial in Cold Outreach with Fabian Maume 16.07.2024

Growth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.   Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and...

091: Gamify Your Marketing Through Influencers with Ashley Stanford 16.07.2024

Can you really apply game strategies to marketing?    This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She s...

089: AI-Powered Sales Agents...The Future of Sales with Yoni Belson 15.06.2024

Curious about how AI can revolutionize your business? In this episode of the Marketing Umbrella Podcast, Yoni Belson, the co-founder of DreamCrew, shares his journey. From his time at UCLA to developing innovative AI solutions for sales and content production, Yoni's story is an inspiration to all of us.    DreamCrew started by helping small businesses with project documentation. Today, they have...

088: How to Exit the "Time for Money World" with Sujan Patel 31.05.2024

What if you could scale your business without burning out? Sujan Patel, a marketing veteran with two decades of experience and a former collaborator with industry giants like Salesforce and Mint, shares his riveting journey from launching his first digital marketing agency to mastering the SaaS space. Learn firsthand about the difficulty of early success, the risks of heavily relying on projection...

087: Marketing is a Function of Revenue, not Communication with Ryan Deiss 15.05.2024

Digital marketing maven Ryan Deiss lights up this episode with insights learned in necessity-driven entrepreneurship, from his dorm-room launch to his current post at Scalable.co. Ryan's journey exemplifies dynamic marketing expertise with operational savviness, offering a blueprint for success that breaks down the complexities between generating demand and delivering on your brand promise. This e...

086: It's The Thanks That Matters with Logan Mallory 01.05.2024

Logan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, K...

085: Leveling the Marketing Playing Field with Sandro Okropiridze 16.04.2024

Join the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social me...

084: Enterprise Productivity and AI with Andrew Mounier 31.03.2024

In today’s episode of The Marketing Umbrella Podcast, we grab a few minutes with Andrew Mounier, a true marketing guru who's journeyed from the hustle of agency life to leading the charge on user growth at Xembly, a cutting-edge AI company that's changing the game in marketing. We dive into how he's switched up the marketing game, moving from classic SEO tactics to using some cutting-edge AI tools...

083: Going Deep With Linkedin with Braden Wallake 14.03.2024

Could a LinkedIn faux pas be the best thing to ever happen to your business? Braden Wallake, CEO of HyperSocial and OttoMatey, joins us to recount the viral sensation he never saw coming—a social media post that unexpectedly boosted his profile and taught him, and many others, invaluable lessons.  Meet Braden Wallake, the CEO and founder of HyperSocial and OttoMatey. Despite being a 5x college dro...

082: Detract Bad Prospects with Andy Neary 29.02.2024

If there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listen...

081: The Culmination of the Campaign Drives Growth with Aditya Varanasi 16.02.2024

What is it like to trade the comforts of a corporate gig for the roller coaster ride of entrepreneurship? Join us as we welcome Aditya Varanasi, CEO of Awarity, to unlock the secrets of a successful transition from corporate stability to entrepreneurial success. From analyzing Cheetos at PepsiCo to spearheading a digital marketing agency, Aditya's story is full of insights on leveraging integrated...

080: How Much Power is Making It to the Wheels? with Tim Calise 31.01.2024

In this episode of the Marketing Umbrella podcast, Kevin Prewett interviews Tim Calise, an entrepreneur who has had a diverse career. He started as a financial expert, then became a fitness enthusiast, and is now a tech entrepreneur and podcast host. Tim co-created ALAN, which is an AI-powered SaaS platform, with Alexi and Leila Hormozi. Within six months, the platform grew from zero to $20 millio...

079: If Someone Chooses You, Thank Them With David Wachs 15.01.2024

In today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing.  David...

078: AI Requires A Personal Touch With Lewis Rothkopf 01.01.2024

Welcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns.  As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provi...

077: Change Your Perspective To Gain Clarity With Ian Campbell 17.12.2023

Join us on the Marketing Umbrella Podcast, hosted by Kevin Prewett, as we chat with Ian Campbell - the CEO of Nucleus Research and the author of the Wall Street Journal Best Seller, "The Value Sale." Ian is a technology value expert, and he is responsible for Nucleus Research's investigative research approach, product set, and corporate direction. He has written and presented extensively on variou...

076: The Only Validation You Need Is The Customer With Alex Levin 04.12.2023

Entrepreneurs in the constantly evolving world of technology and startups face numerous challenges. In this latest episode of the Marketing Umbrella Podcast, hosted by Kevin Prewett, we explore the dynamic world of entrepreneurship and marketing with our guest, Alex Levin, the co-founder and CEO of Regal.io. Regal is a customer engagement platform that drives revenue through personalized interacti...

075: The Second Question Test With Jon Morris 15.11.2023

What if there was a way to take your digital agency from barely surviving to absolutely thriving? This was certainly the case with our guest John Morris, the founder, and CEO of Engine BI. A serial entrepreneur turned successful business leader, John navigated the rough digital marketing waters in the 1990s with no coding or design background. The episode kicks off with his intriguing journey, fro...

074: Don’t Chose a Service, Solve a Problem With Greg Alexander 31.10.2023

We're thrilled to offer the latest episode of the Marketing Umbrella Podcast. In this episode, we chat with Greg Alexander, bestselling author and the founder of Collective 54. It is the first mastermind community solely dedicated to supporting professional service firms in their growth, scaling, and exit strategies.  Greg is also the author of the book "The Boutique: How to Start, Scale, and Sell...

073: Revenue Expansion is Easier Than Revenue Creation With Mark Colgan 14.10.2023

Welcome back to another exciting episode of The Marketing Umbrella Podcast! In this episode, host Kevin Prewett interviews Mark Colgan, a seasoned B2B SaaS Sales and Marketing professional with over 13 years of experience. Mark's career started in recruitment but he quickly transitioned into the world of digital marketing. In December 2022, Mark's Podcast PR agency was acquired after an impressive...

072: Track Time Not Employees With Ilia Markov 29.09.2023

In this week's episode of the Marketing Umbrella Podcast, we're chatting with Ilia Markov, the marketing mastermind behind Toggl. In this episode, Ilia will share his insights on remote work, employee monitoring, and time tracking. Our host, Kevin Prewett and Ilia talked about how Toggl stands out from its competitors and the importance of striking the right balance when it comes to overseeing emp...

071: Marketing From Watermarks to Wired Magazine With Julia Enthoven 15.09.2023

Welcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams.  Julia shares her exciting  journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kap...

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