The Marketing Stir

In this episode, Vincent and Ajay catch up with Aaron Bolshaw, VP of Marketing at SafteyChain Software. He recounts his start at Omaha Steaks, shares his thoughts on the power of webinars in our current climate, as well as the challenges of supporting the food and beverage industry during the COVID outbreak. Ajay tries to watch an episode of Too Hot to Handle, and Vincent reaffirms his love for Th...

In this episode, Vincent and Ajay meet Laureen Asseo, Founder and CEO of Nutrition Corporation. She shares how her father’s health was the wakeup call that helped her found a company that’s working to redefine fast food, and why showing up is so important right now. Vincent learns about persistence and Ajay battles 100-degree weather. Give it a listen.

In this episode, Vincent and Ajay talk with Andy Monfried, Founder and CEO of Lotame. They discuss the founding of Lotame and the future of data enrichment in the cookieless environment. Andy also recounts the traumatic experience that motivates his success. Ajay gets a haircut and Vincent gets complimented on his looks. Give it a listen.

In this episode, Vincent and Ajay meet Laura Spaulding, Founder and CEO of Spaulding Decon. She shares how she found herself running what she describes as a “recession-proof” operation, as well as the unique challenges of franchising a crime-scene cleanup company. Vincent admits he’s afraid of rats and asks Laura what crimes she thinks she could get away with. Give it a listen.

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta talk with Brian Hession, VP of Data Quality & Innovation at Tech Target. Brian recalls the lean years of starting his first company Oceanos in a basement, and how it evolved into a family-oriented endeavour, and how it’s framed his view of the B2B space today. We also find out that Vincent loves watching the Netflix series...

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta catch up with Anneka Gupta, President and Head of Products and Platforms at LiveRamp. Anneka shares her experience of watching LiveRamp grow from a 25-person startup to becoming the leading data connectivity platform. The conversation explores the future of the ad tech ecosystem at large and its role in burgeoning industrie...

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta chat with Kristina Prokop, CEO and Co-founder of Eyeota. Kristina explains how being a “Swiss Army knife” led to the success of founding a company, how she had a leg up in complying with GDPR, and how she found herself living in Germany. And Vincent invites himself to an online happy hour. Give it a listen.

In this bonus episode, Vincent talks with Stirista co-founders Ajay and Candy Gupta on the heels of the company’s 10-year anniversary. Ajay recalls how moving from India as a teenager led to his interest in wrestling, Candy finds “gold” in working with one of their first clients, and they both share who inspired their work ethic. Give it a listen.

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta talk with Andy Keith, CEO of MultiView. Andy shares the story of his quick rise within the company, explains why you can’t come back from bad data, and how haircut tutorials maintain company morale. Give it a listen.

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta chat with Jason Wertheimer, VP of Media Technology at Horizon Media. Jason tells the guys how he’s been handling the explosive growth of his team, why maintaining morale is worth the effort, and how his time at Netflix changed his perspective on media. He and Vincent also swap stories about where they drank while attending...

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta catch up with Keith Goodman, VP of Corporate Solutions at Modern Postcard. Keith shares why his company avoids industry trade shows, his association with the band RATT and how ruining his senior prom jump started his career. Give it a listen.  

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta chat with Auren Hoffman, CEO of SafeGraph, and former co-founder and CEO of LiveRamp. Auren discusses supporting employees and customers alike while they’re stuck at home, the future of industry conferences and events, and why you should never begin an email by saying “I hope you are well.” Give it a listen.

In this episode, Vincent & Ajay catch up with Michael Hussey, Founder & President of StatSocial. Michael recalls the wins and mishaps of founding ratemyprofessor.com, as well as navigating both the dot com bust & 9/11. Vincent also reveals to Michael that producer Jared Walls used to be a professor with a chili pepper on ratemyprofessor.com.

In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta talk with Gretchen Littlefield, CEO of Moore DM Group. Gretchen shares her journey of how she came to work in the nonprofit sector, as well as creative approaches to fundraising. The discussion also takes a turn into Zoom happy hours and the future of face-mask fashion.