Top Floor

The Marketing Schematic

Business EN ↓ 30 episodes

Welcome to The Marketing Schematic, the podcast that dives into the rapidly transforming manufacturing industry, and how sales and marketing teams are driving forward. In each episode, we discuss marketing, business, or operational trends in manufacturing, and talk to subject matter experts on what they're doing to stay ahead of it all.

Author

Top Floor

Episodes

ChatGPT & AI for Marketing Manufacturers with Justin Kerley 24.07.2023 54:26

Chad, Anne, and Justin summarize some of the ways they've tested ChatGPT and AI in their everyday lives (business and professional), and discuss how B2B and industrial marketers can start incorporating it into their processes.

The Future of AI & Web Development with Scott Sawyer 10.07.2023 56:10

Chad and Anne talk to Top Floor Senior Web Developer/Architect, Scott Sawyer, to get his take on what's to come for AI in web development. They discuss AI in coding, quality assurance, and website security alongside a multitude of tangents and "what if" scenarios.

Take Your Industrial Website to the Next Level with Journey Mapping (with Izamar Virafuentes) 26.06.2023 50:30

Meet Izamar Virafuentes, a connoisseur in digital design and brand strategy. Hear how Izamar goes through the process of creating a journey map for new website builds and refreshes, along with tips for developing user personas.

Preparing for GA4 with Andrea Yank 12.06.2023 40:16

Haven't transitioned to GA4 yet? Andrea Yank, Team Lead at Top Floor, is here to walk you through the key differences in GA4 data collection, and what steps you can take today to get prepared before July 1, 2023.

Welcome to The Marketing Schematic! 29.05.2023 19:39

Meet Anne Cotter and Chad Spaude, hosts of The Marketing Schematic. Hear all about why they've created this podcast, and what they hope listeners will gain.