The Marketing Rules Podcast

James takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with John: https://www.linkedin.com/in/johnjbrussell/ Learn more about...

The idea of 'Talent Pipelines" have been used in recruitment for many years, but the technology to  pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation. #MarketingRules Support for this podcast comes from Staffing Future For free r...

Account based marketing or ABM  is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit. This week James talks to Paul Rawson, an advocate for ABM in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffi...

How does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19? James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA).  Global events organisation, adapting to new technologies and the future of the global recruitment market. #MarketingRules Support for this podcast comes from Staffing Future For...

When it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools. So are recruitment websites a waste of time or an undervalued resource? James talks to John JB Russell, UK MD for Staffing Future about what a modern recruitment website can do now and in the future. #MarketingRules Support for this podcast comes from Staffi...

James takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model. Learn more about Una: https://www.linkedin.com/in/unamcguinness/ Join #WorkingLunch every week day at 1pm: http://www.crowdcast.io/e/RecruitmentWL/ Learn more about James and ThinkinCircles: https://thinkincircles.com/

This week James talks to Francis West, CEO of WestTeck and cyber security guru. Francis and James discuss 'security' first marketing and how you can make your website truly safe. To learn more about Francis got to: https://www.linkedin.com/in/franciswest/ Westtek: https://www.westtek.co.uk/

In this week's episode James talks to Derek Redmond. Derek is an Olympian, Award Winning Inspirational & Motivational Speaker, Business Performance Coach, Mentor & Best Selling Author. James and Derek discuss the mindset of an elite athlete, the transition from athletics to business and how this affects your personal brand. Learn more about Derek at: https://derekredmond.com/

James takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM). Learn more about Kristie: https://www.linkedin.com/in/kristieperrotte/ Join #WorkingLunch every week day at 1pm: http://www.crowdcast.io/e/RecruitmentWL/ Learn more about James and T...

This weeks guest is Andrew Wyschna, Regional Manager - Europe at JXT. Andy and James discuss the state of play, of Recruitment Websites in 2020 and what we should expect in the next 5 years. Learn more about andy at: https://www.linkedin.com/in/andywyschnalondon/ and JXT at: https://www.jxt.com.au/

Charles Bhebe is one of Zimbabwe's most famous and prolific artists, with work in the Zimbabwe National Gallery. Charles has exhibited across the globe including being selected to represent Zimbabwe at the 57th Venice Biennale. In the episode James and Charles discuss how Charles became an artist, his motivations, his goals and where his work sits in the cannon of Zimbabwean art. Charles also disc...

In the first episode of season 3 James talks to Sarah Goodrich. Sarah is Founder and MD at G Ops a specialist in helping SME Recruiters with their Operations function. James and Sarah discuss the issues facing Operations Directors during the COVID crisis and how to adapt your KPI's to reflect current workplace conditions. Yo can contact Sarah at: https://www.linkedin.com/in/goodrichs/

Craig is the Managing Director at Spectrum Search. James and Craig discuss recruiting in the technology space, how to build talent pools and the future for the tech industry. Connect with Craig: https://www.linkedin.com/in/craigoliver-spectrum-search/ http://www.spectrum-search.com

Darren is a Recruitment website technology specialist  and Enterprise Sales Director at Volcanic. In this episode James and Darren discuss what are the essential things you should be doing on your website right now. From SEO to integrations. Find out more about Darren at: https://www.linkedin.com/in/darrencurtis/ https://www.volcanic.co.uk/

Jamie is a partner at Mitchel Lake Group and Partner  and executive search expert based on Singapore. Jamie and James talk about the current recruitment climate in Singapore and Asia. In the Covid19 crisis who are the winners and losers in Asia right now and what the future holds.

Miles is an International recruitment and talent management entrepreneur and expert,  Founder and Ex CEO at The Empresaria Group and Chairman for numerous other recement businesses. Miles talks to James about how businesses can survive the C19 crisis, where you should focusing your time and how marketing is key in this situation. You can read more about Miles' current business at: http://www....

Joost Kreulen is the former Managing Director of Select Appointments Netherlands, Vedior Netherlands and The Empresaria Group and is now a Non Executive Director for several companies. Joost and James discuss how a recruitment business survives the current COVID19 crisis. What are the critical steps a business needs to take now, which areas of recruitment will be affected and how solid marketing s...

Darren is the CEO at Paiger, marketing know-it-all and genuine nice guy! Darren and James chat about how to manage your marketing during the C19 crisis, why video marketing isn't for everyone and how to market on LinkedIn. Read more about Darren at: https://www.linkedin.com/in/darrenwestall/ https://paiger.co/

This week James talks to Winston B Clements again about surviving self isolation, social distancing and working from home. You can find out more about Winston at: https://winstonclements.com/

James talks to World championship boxer and motivational speaker, Billy Schwer. They talk about the highs and lows of Billy's extraordinary boxing career and how he reinvented himself and a motivational speaker. If you want to know more about Billy check out his website https://billyschwer.com/ Billy's new book Man Up is also now available to order.

This week James talks to Belinda Johnson, Employment research consultant about understanding data in recruitment. What are the key data points to record and measure and how this will affect your business.

This week James talks to Sarah Burrell about how to make the workplace more inclusive and the future of inclusion .

This week James talks to Russell Thompson about marketing at an SME recruitment business that's growing and how you keep your strategy agile enough to keep up.

This week James talks to Winston B Clements about inclusion, diversity, tech and making your workplace work for you.

James talks to Joanne Lockwood at #TruInclusion. They chat about defining inclusion and the difference between diversity, how to make a business more inclusive and the future of inclusion. https://www.linkedin.com/in/jolockwood/ https://trulondon.com/homepage-mob-2/