The Marketing Podcast

In this episode, we unpack the growing friction between OpenAI and Microsoft, and why Copilot is struggling to keep pace with Google’s Gemini. Is cost-optimization reducing user experience? Are release cycles killing performance? We explore the strategic moves shaping AI ecosystems, OpenAI’s reliance on cloud giants like Oracle and Nvidia, and what this means for the future of generative AI. Plus,...

In this episode, we discuss how marketing leaders and CMOs can navigate the challenges brought by the current global crises, such as international trade wars and economic uncertainty. The conversation highlights the importance of making informed decisions regarding marketing budgets and strategies, emphasizing the need for precise targeting and reconsideration of old strategies according to curren...

In this episode, we dive into the intricacies of LinkedIn Advertising, discussing its unique advantages for B2B companies. We explore the targeting capabilities, compare costs with other media channels, and provide insights into creating effective ad campaigns

From Nepal to the peaks of German AI innovation — this episode features Sohir Maskey from Aleph Alpha , and was recorded as part of our Mediacharge Roundtable at Oktoberfest. We explore how generative AI is transforming industries, the challenges of building large language models, and what it really takes to move toward (or beyond) human-level intelligence. Tune in for a sharp, grounded look at th...

In this episode, we discuss the recent advancements in AI by Google and how it affects consumer and business behavior on the web. We dive into Google's return to the forefront of AI development, the financial investment required for training large language models, and the competitive landscape against companies like OpenAI. The conversation also explores the integration of AI in Google search, its...

AI-generated ads promise faster turnarounds and lower production costs—but do they really make sense for every brand? In this episode we explore how AI tools are reshaping ad budgets, where they deliver real ROI, and when brands should still invest in human creativity. Perfect for marketers deciding when automation is smart—and when it could cost you your brand edge.

Is SEO really dead—or just evolving into something unrecognizable? In our first episode, we unpack how Google’s AI Overviews, zero-click searches, and the rise of social search are rewriting the rules of discoverability, and what marketing leaders must do to stay ahead.