The Marketing Misfits

In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketi...

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch eff...

🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: - The 8-step process to crafting videos that hook your audience. - Why humor can skyrocket your sales if done ri...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens, Doug shares: - Proven strategies for creating standout packaging that sells. - The hidden costs a...

In this episode of Marketing Misfits , Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of di...

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results. From abandoned cart recovery to hyper-targeted ca...

Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, the...

Are you ready to unlock the secrets behind successful agency ownership? Join Norm Farrar and Kevin Kane in this enlightening episode of The Marketing Misfits , where they sit down with Josh Johnson, a renowned agency owner and consultant who has navigated the tumultuous waters of the e-commerce landscape. Together, they dive deep into the common pitfalls of starting an agency, revealing that the k...

In this episode of Marketing Misfits , Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables s...

Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, wh...

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gest...

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion open...

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engagin...

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team. They discuss what it really takes to be a successful entreprene...

In this episode of Marketing Misfits , Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deepe...

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearte...

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud. AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own...

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of...

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the im...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the p...

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.   Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Finding Passionate People 28:48 Find Your Audience 32...

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get t...

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.   Learn more about Steve here - https:...