The Marketing Millennials

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction...

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists. In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" t...

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring. He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch. Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI whe...

Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to get your brand cited by ChatGPT, Claude, and Perplexity. He also asks the real question: what happens AFTER you publish. Also: why Reddit is STILL the most underrated channel in Marketing, how to measure your AI visibility (from share of vo...

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work...

What happens when customers stop visiting your website and start buying straight from an AI chat? Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet. Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content wit...

If execution is cheap now, what should Marketers really be getting paid for? Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the...

Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live. Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and scr...

Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for. He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwe...

What if your whole Marketing plan was really just 1 big math problem? Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there. Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core. She a...

It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now. Jay and Daniel break down the exact content to have ready before October hits, why calendars are the format that gets consumed the most in Q4, how to remix content you already have instead of starting...

Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outpe...

Every school is on social media. Almost none of them have built anything like what MIT has. Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of th...

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience. Yep, we're talking about FACEBOOK.Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (a...

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers. Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).If you'...

How do you make plain water feel like a $300 fragrance? Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions. Plus the brand's first OnlyFans page, placements from L...

Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three...

What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that. Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asym...

Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet. Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the en...

Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in...

Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed. So how do you dial up your human-ness…and build trust in the process? Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 me...

Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says ever...

Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking. Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately, sin...

Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness. Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team swe...

Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself? Kelly and Da...