Ilise Benun

The Marketing Mentor Podcast

Business EN ↓ 557 episodes

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they've learned.

Author

Ilise Benun

Category

Business

Podcast website

marketingmentor.libsyn.com

Latest episode

Jul 3, 2026

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Episodes

480: How to Ensure a Healthy Creative Business with Sarah Durham 11.08.2023

Whether or not you ever sell your creative business, exploring the possibility can make your business healthier. In my conversation with Sarah Durham, serial entrepreneur and executive coach, she shared practical suggestions for getting your business out of your head and making it more legit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Ti...

479: Removing Obstacles to Growth with Sarah Durham 28.07.2023

If personal "baggage" is getting in the way of your business growth, you'll appreciate my conversation with Sarah Durham, a serial entrepreneur and executive coach. We focused on self imposed obstacles and how to remove them. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt

478: Twist on a Common Pricing Strategy with Matthew Wolf 14.07.2023

If cash flow is your main pain, this episode is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about his twist on a very common pricing structure — which I advise against! The way he does it works! So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

477: The Most Effective Content Marketing Tool of All with Rebekah Mays 30.06.2023

If there's a voice in your head encouraging you to do public speaking, this episode is for you. I spoke with SEO and Content Strategist, Rebekah Mays, about the baby steps she's taking to use public speaking to grow her business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

476: The Epitome of "Generosity Marketing" with Tara Hoover 16.06.2023

If you love your clients and are looking for a way to deepen your relationships with them, you'll love my conversation with designer, Tara Hoover, about a very unique strategy she's come up with and that she doesn't even think of as marketing – but I do! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

475: On writing & publishing "Tough Titties" with Laura Belgray 02.06.2023

f you want to write a book, Laura Belgray thinks you should. Her book, Tough Titties: On Living Your Best Life When You're the F***ing Worst, is launches June 13, so she shares how she went from self proclaimed, late bloomer and lazy person with a dream to getting the book she wanted to write published the way she wanted it published – by one of the big publishing houses. Help make Laura's book a...

474: How to profit from your personality w/ Danielle Hughes & Lisa Mullis 19.05.2023

If you want confidence, comfort and cash, you need to differentiate yourself from everyone who does what you do. But how? On today's episode, Danielle Hughes, Lisa Mullis & Ilise Benun talk about what it actually means to infuse your personality all the way through your business. If you like what you hear, check out our new bundle of bundles, Profit from your Personality: The ultimate toolkit for...

473: Talking Networking with Andy Brenits 05.05.2023

We're digging deep into all the aspects of strategic networking and today our focus is on post-pandemic networking in person, especially if you're an introvert. Today's guest is creative strategy consultant and master networker, Andy Brenits. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You'll hear all about it when you sign up for Quick Tips from M...

472: Talking Networking with Beth Granger 28.04.2023

This week's episode is the next in our LinkedIn Livestream series in our effort to change the way you think about networking. My guest is online networking expert and speaker, Beth Granger, who shared lots of great tips about who to network with – especially when you don't know who "your people" are yet. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th....

471: Talking Networking with Terri Trespicio 21.04.2023

It's Q2 and, in the world of the Simplest Marketing Plan, that means it's time to focus on strategic networking. I kicked off a new series of LinkedIn Livestreams with one of my favorite people, Terri Trespicio, who blew our minds several times during this short but meaty chat. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You'll hear all about it wh...

470: I used to be afraid of people…. 14.04.2023

Yes, it's true. I used to be afraid of people but running my own business has changed all that. At the April Office Hours gathering for the Simplest Marketing Plan, I shared a bit about how strategic networking played a big role in my transformation. Then I shared a new way to think about networking. If you like what you hear, join me for Jumpstart Your Networking, a free webinar on May 15th. You'...

469: What lights you up? with Danielle Hughes 31.03.2023

If you think you can't bring all of you to the work you do, you'll love this lively conversation with Danielle Hughes, originator of The Personality Brand, about how to bring what "lights you up" to work with you. And watch for our new bundle, "Profit from Your Personality: The ultimate toolkit for attracting and landing more clients you'll love working with!" You won't miss it if you sign up for...

468: How to do a successful Kickstarter campaign with Wioleta Kaminska 17.03.2023

If you've ever wanted to do a Kickstarter campaign or had a dream project that would be too expensive to self fund, this episode is for you. I chatted with storyteller and multimedia artist, Wioleta Kaminska, about how she's using Kickstarter to fund her self published art book. Support her project here . And if you like what you hear, we'd love it if you write a review, subscribe here and sign up...

467: How to free your time with Jenny Blake 03.03.2023

If you have too much work and not enough time, this episode is for you. I had the best conversation with Jenny Blake, author of "Free Time: Lose the Busyness, Love Your Business" about how each of us is freeing more and more of our time to do what we do best – and you can too. If you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Me...

466: My Worst Investment Ever 17.02.2023

What's your worst investment ever? Not just money invested, but time or energy or, the most important thing we have to invest: our attention. This is my story reposted from a podcast called "Worst Investment Ever" with the Worst Podcast Host, Andrew Stotz. If you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

465: How promotional is too promotional? 03.02.2023

In this short solo episode, I share what I learned this week when I asked for feedback on my Quick Tips email newsletter, which prompted me to reflect on the question: how promotional is too promotional? And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

464: Why would anyone want your content? 20.01.2023

Why would anyone want your content? And what's the difference between your content marketing and your marketing content? Those are just a few of the questions I answered in my new solo Episode #464. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

463: Engineering the Evolution of my Business 06.01.2023

For my New Year message, I'm sharing the opening of a brand spanking new presentation I'm giving later this week on how I've been engineering the evolution of my business (instead of letting it happen by itself). So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

462: The Night Before Site Launch by Robert Lodi, the web guy 23.12.2022

Did you know content marketing could be a poem? Yup, it can, and here's a really excellent example from the web guy, Robert Lodi. If you like what you hear, find Bob on LinkedIn and let him know. And we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.  

461: Ann Handley on Bringing Yourself into Your Content Marketing 16.12.2022

If you struggle with your own content marketing, aren't sure what to write about or how to find your voice or just keep resisting the idea of doing an email newsletter, you're in for a treat. In today's episode, I'm talking with Ann Handley, author of the best-selling book, Everybody Writes , about everything content marketing. So if you like what you hear, we'd love it if you write a review, subs...

460: Creatives are Good Negotiators with Mori Taheripour 02.12.2022

If you believe that being creative is incompatible with being a good negotiator, this episode is for you. I talked with Mori Taheripour, the author of Bring Yourself: How to harness the power of connection to negotiate fearlessly, about how to value and advocate for ourselves to ultimately get what we deserve. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Po...

459: Cyber Monday Sneak Peek with Ilise Benun 18.11.2022

And now for something a little different: Today's episode is a short clip from the most recent Office Hours, a monthly live and very interactive gathering that has become the centerpiece of the Simplest Marketing Plan, the framework I teach (and sell in the marketing mentor shop). Join me and my guest, copywriter, Bob Bly, for a free live event to launch the new SMP for 2023 with a one-day deal an...

458: How to Price Your Freelance Services with Austin Church 04.11.2022

If your palms sweat when someone asks, "What do you charge?" this episode is for you. I talked again with writer and coach, Austin L. Church, who has some very interesting ideas about the limiting beliefs we hold about money and how it affects the pricing of your freelance services. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick...

457: What it takes to earn $10K in "passive income" with Jill Anderson 21.10.2022

Want to make money while you sleep? Jill Anderson of Jill Lynn Design shares exactly what it took to make $10K selling one digital product, her Client Onboarding Toolkit, and what her plan is to make the next $10K. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

456: The Secret to a Winning Proposal 07.10.2022

If you want to know the secret to a winning proposal, today's episode is for you. It's all part of my Proposal Oreo Strategy (from my Domestika course, Writing a Winning Proposal) and in today's episode, web designer, Mary Maru, and content strategist and writer, Rebekah Mays, share how they use the proposal oreo to win those better clients. And if you like what you hear, we'd love it if you write...

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