The Marketing Mentor Podcast

For the CFC 2013 Speaker Podcast series, Ilise Benun of Marketing-Mentor.com interviews Mark O’Brien of Newfangled.com about what exactly content marketing is for creative professionals and small firms and what gets in the way of doing it. To develop your own content marketing strategy, attend Mark’s post-conference workshop You Don’t Know What You Know: Developing Your Content Strategy at CFC on...

Jill had plenty of clients through word of mouth, but wanted to get better quality work. She needed to update her website, manage time better, and find more efficient ways of growing her business. In this interview, Jill talks about her successes (including a 17% increase in business!) with the help of Marketing Mentor, Ilise Benun. 

In the latest podcast interview in the CFC 2013 Speaker Series, Ilise Benun talks with Sarah Durham, Principal and Founder of Big Duck about working with companies who “do good” and suggests how to find them. Also, she shares a taste of what she’ll be speaking on at CFC, “Integrating Your Values and Your Positioning.” The conference is June 22-24 in SF. Details here: www.creativefreelancerconferen...

Marketing Mentor, Ilise Benun, chats with Dana Manciagli, CFC 2013 speaker (Cut the Crap, Start Networking!) and 30+ year corporate veteran who is also building a freelance business as a speaker/author. This wide ranging conversation goes from how looking for a job in the 21st century is a lot like being self employed, to rules for moonlighting while building a freelance business, to networking ti...

Freelance designer, Jenny Poff ( www.presqueisledesigns.com ), found clarity, confidence and a niche market at CFC last year. You can hear the confidence in her voice and learn what she did to catapult her business. To find your version, join us at CFC June 22-24 in SF! Get $100 off (CFC only) if you combine promo code "ILISE" + Early Bird rate before March 15. Register here: www.creativefreelance...

June Walker, tax advisor to the self employed (she calls them “indies”), talks with Marketing Mentor, Ilise Benun, about why creatives get so confused about taxes and what you can do about it. She’ll be at CFC (June 22-24, 2013 in SF) and her session is called “Creatively Legitimate Expenses: Don’t Cheat Yourself” – Details at www.creativefreelancerconference.com and sign up for June’s tips at www...

Toronto-based designer, Sherri Gallowitz of G Strategic ( gstrategic.ca ), started sending out her email newsletter to her nonprofit sector clients in November 2012 and already has 2 decent contracts as a result. Listen to how she did it and do it for yourself!

Rick Carlile and his passionate team are building “the first networked professional marketplace.” It’s called Aegora.com and its goal is to make it easier for freelancers and creative professionals to connect and transact business. I talked recently with Rick about the future of work and whether everyone can really be their own boss, succeeding or starving on their own merits. Hear what he has to...

See success in action and we kick off the launch of CFC 2013 (June 22-24, 2013 in SF). In this podcast interview, package designer, Jenn David Connolly of Jenn David Design ( www.jenndavid.com ), describes exactly how she took what she learned at CFC 2012 to heart and used it to reach her 5 year goal in only 6 months. Unbelievable but true!

In part 2 of this podcast interview, Tiffany Estes of Whole Brain Creative ( www.wholebraincreative.com ) shares more takeaways from the HOW Interactive Design Conference 2012, including the difference between web apps and native apps, what to include in a competitive analysis for a client and whether it makes sense to post pricing for your services on your web site.

This week I was interviewed by Judy Rosenthal about raising rates and she had some ideas from the financial planning industry that could also apply to creative services.

Tiffany Estes of Whole Brain Creative ( www.wholebraincreative.com ) attended the HOW Interactive Design Conference for the 2nd time in 2012 and in part 1 of this podcast/interview with Ilise Benun, she recaps the highlights. Includes why she’s rethinking Wordpress, how she’s dealing with proposals for complex projects and how her mindset needs to change if she’s going to become a better interacti...

Join us for another conversation with writer and journalist, Bryn Mooth. This time, we talk about Bryn’s goals for growing her network in 2013 and reaching outside her current sphere. We focused on 2 questions: how to keep track of her best prospects (that doesn’t involve learning a new software) and how to pitch those new prospects with ideas tailored to them without doing spec work. Also, we tal...

Does your prospect's excitement mean he's ready to buy? Ilise Benun joins Jim Blasingame to talk about some of the things to do so you know the difference between a prospects excitement and readiness to sign a contract.

Ilise Benun joins Jim Blasingame to report on how she kept working off-site, in the Cloud, when Hurricane Sandy kept her out of her office.

It’s already been a year and a half since writer and journalist, Bryn Mooth ( http://brynmooth.com/ ), former editor of HOW Magazine, started her freelance writing business. Listen to our recent interview to about Bryn's progress and learn why patience is a freelancer's friend.

As a preview for upcoming PIC event on November 7th in Toronto (Secrets to writing winning proposals, estimates and RFPs), listen to my short interview with PIC chair Donna Papacosta. More event details here: http://toronto.iabc.com/iabc-events/2012/10/13/professional-independent-communicators-presents-secrets-to-writing-winning-proposals-estimates-and-rfps/

Last time , I talked with Julia Reich of  Julia Reich Design  about her recent rebrand. Today, we discuss the details of how her logo came about. Listen in...

I asked Mark O’Brien, CEO of Newfangled and author of one of my favorite books, A Website that Works, about how to use your website to filter out non-ideal clients. Listen to this 8-minute interview for his suggestions.

If you're considering changing the name of your business or doing a rebranding for your creative firm, listen to this interview with Julia Reich about her process.

In my latest interview with Bryn Mooth, we talked about what she learned at CFC and how she is putting that learning into practice. She suggested a technique for taking potentially overwhelming information and putting it into action. Listen here to hear exactly how Bryn does her one-chunk-at-a-time approach.

Jeff Tara, from Brand Vue Design , is back with his upbeat attitude. Jeff has been in business only 4 months so far, but he's already accomplished so much. Listen to the latest in this interview...

In this 11-minute interview, Luke Mysse previews his upcoming CFC session, Options for Growth. Join us at the Creative Freelancer Conference, June 21-22 in Boston. Details here .

For today’s podcast interview with a speaker, we have David Baker from ReCourses ( www.recourses.com ) giving us a preview of his session, “Positioning yourself as if you were outside looking in.” Join us at the Creative Freelancer Conference, June 21-22 in Boston. Details here .

How is newbie freelancer, Bryn Mooth, progressing?   Listen to April's interview with wellness and creativity journalist and copywriter, Bryn Mooth . Join us at the Creative Freelancer Conference, June 21-22 in Boston.  Details here .