The Marketing Mentor Podcast

This week's podcast is perfect for introverts and other people who hate "networking." Listen now especially if you have an event coming up that you're a little bit nervous about attending. You'll learn the language to use to start a conversation, get someone's business card and how to remember names, an essential and learnable skill. Also how to use the content you create as a networking tool. Dow...

In the 4th episode of Season 2 of the "Revolve Conference Speaker Podcast Series," Ilise Benun, of Marketing-Mentor.com , interviews Cheryl Smithem of Charleston PR, who will be speaking on The Essential PR Basics: Should I Send a Press Release? at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. D...

In the third episode of Season 2 of the "Revolve Conference Speaker Podcast Series," Ilise Benun, of Marketing-Mentor.com , interviews Business Coach and Brand Strategist, Thomas Heath, whose topic is Increase Engagement with Storytelling Videos , at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC....

In this episode, Ilise Benun, of  Marketing-Mentor.com , talks with Katie Lane, lawyer, negotiation coach and blogger at  Work Made For Hire , about how to overcome the particular challenges faced by creatives and by women when it comes to negotiating the best deal for yourself. If you like what you hear,  subscribe on iTunes  and sign up for  Quick Tips from Marketing

In the second episode of Season 2 of the "Revolve Conference Speaker Podcast Series," Ilise Benun, of Marketing-Mentor.com , interviews Dan Mall   of Superfriend.ly , whose topic is "Should Designers…" at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com an...

Here's the 3rd interview with "experienced newbie," Lisa Mullis, of  Paraphrase Communications , in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she's doing now 7 months into her new venture. Read   more from this series on the blog  and sign up for  Quick Tips from Marketing Mentor

In the first episode of Season 2 of the "Revolve Conference Speaker Podcast Series," Ilise Benun, of  Marketing-Mentor.com , interviews  Katie Kern , VP of Media Frenzy Global who will be speaking on  How PR is Being Reimagined  at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here:  htt...

In interview #11 of the popular series of chats between Ilise Benun of  Marketing-Mentor.com  and time lapse filmmaker, Michael e. Stern of  BuildaBetterPhotograph.com , they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear,  subscribe on...

In this episode, Ilise Benun, of  Marketing - Mentor .com , talks with an old friend, Alan Seiden of The Seiden Group , about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He's even garnered a bit of celebrity status in his focused niche. If you like what you hear,  subscribe on iTunes  and sign...

In the second conversation with author and marketing professor, Michael Solomon, of michaelrsolomon.com , he explains to Ilise Benun, of  Marketing-Mentor.com , how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear,  subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor .  

Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It's an excellent refresher for any self employed creative. And if you like what you hear,  subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor .  

Ilise Benun, of  Marketing-Mentor.com , interviews author and artist coach, Gigi Rosenberg about how to balance the desire to make art with the need to make a living and how to tell who's a competitor and who's a potential collaborator.  If you like what you hear,  subscribe on iTunes  and sign up for  Quick Tips from Marketing Mentor .  

It's already 6 years since Bryn Mooth left her cozy full-time job as Editor of HOW Magazine to strike out on her own as a freelance food and wellness writer. I caught up with her at HOW Design Live and had a chance to hear how she has used what she learned to build a 2 nd career doing what she is passionate about. See more at Writes4food.com and brynmooth.com . And if you like what you hear,  subs...

On the 1-year anniversary of her new branding firm for the brand new cannabis industry, Jenn Culpepper of Brand Joint , shares how they got their first client and which marketing tools are most effective as she grows her new business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor .  

Here's the second interview with Lisa Mullis of the new firm, Paraphrase Communications , sharing details about how she is re-building her online presence and email list (almost) from scratch. Read   more from this series on the blog   and sign up for  Quick Tips from Marketing Mentor  

In the next episode sponsored by  Twenty20.com , Ilise Benun, of  Marketing-Mentor.com , interviews author and marketing professor, Michael Solomon, of www.reachyourconsumers.com   about how to be objective and authentic in your own self promotion. Plus, you can support our sponsor by starting your own 5-photo trial account now at  Twenty20.com/mmpodcast

Ilise Benun, of Marketing-Mentor.com , chats with Caitlin Pearce of Freelancers Union ( join for free if you aren't already a member ) about the new, free and easy-to-use contract building tool they developed in partnership with And.co to help the self employed protect themselves from non-paying clients. (This episode is sponsored by Twenty20.com – get photos that don't suck by starting your own 5...

In the next in a series of episodes sponsored by  Twenty20.com , Ilise Benun, of  Marketing-Mentor.com , interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at  Twenty20.com/mmpodcast

In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging , all the questions you wish you could ask your ideal client about promoting your work, including, "Is it BS when you say, "stay in touch" or "send me something?" (This conversation is excerpted from the "3 Steps to Your Ideal Clients" webinar and is just a taste of the G...

In the first in a series of episodes sponsored by Twenty20.com , Ilise Benun, of Marketing-Mentor.com , interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free "freelancer agreement" template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast

When JC Candanedo of greypistachio.com heard Part 1 of this new series, he responded immediately and wanted to share his experience of changing careers in his 40's, competing with photographers half his age and developing confidence by bringing his experience from the first career to bear. Read more from this series on the blog and sign up for  Quick Tips from Marketing Mentor .

Ilise Benun chats with Danny Iny, author of Teach and Grow Rich , & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn't) spend time building an online course and which courses do well (and which don't). If you like what you hear, sign up for  Quick Tips from Marketing Mentor .

Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications , on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa's companion posts too.  

The Graphic Artists Guild needs the help of all creative professionals, creators and copyright holders. Make your voice heard by taking the survey to help keep copyright laws strong for you. Let the Library of Congress know that we need a Register who understands the value of copyright, recognizes the need for the Office to be modernized, and has the support of the creative community. Learn more:...

Ilise Benun chats with Jeff Sauer of Jeffalytics , the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as "data-driven" creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalyti...