The Marketing Lawcast

What if you had the chance to step inside the intriguing world of elder law, guided by a seasoned expert? Our guest, John McNair, a certified elder law attorney with the Texas Board, is here to do just that. He offers a captivating insider's perspective of his journey, shifting from representing affluent estate planning and probate clients to carving out a niche in elder law. Listen as he tak...

Step into the world of Stephanie Townsend Allala, a dynamo who transitioned from the high-pressure newsroom to the intricacies of estate planning and elder law. You're in for a riveting journey as Stephanie, an accomplished lawyer, opens up about her fascinating transition from broadcast journalism to elder law, and her experiences living in a border community. She sheds light on the importan...

Ever wondered what it takes to turn a law practice into a thriving business? Get ready to unlock the secrets in our enlightening conversation with Victoria Collier, a seasoned entrepreneur with over 20 years of legal experience. Victoria reveals how she transitioned from law practice to business, built and sold her own seven-figure law firm, and ventured into the veterans benefits industry. She un...

Meet Julie Lowe, a certified high-performance coach, who’s been shaking things up in the world of success and achievement. Here to enlighten us, Julie dives into the multifaceted nature of high performance, revealing how it's so much more than just achieving success. We venture into her science-backed approach, exploring how it harmonizes different aspects of life from productivity to psychol...

Ready to supercharge your law firm's marketing strategy? Tune in to this informative podcast as we promise to change your perspective on webinar marketing. Webinar marketing isn't just about getting views, it's about establishing meaningful relationships with potential clients. We delve into the importance of a solid website and a well-optimized SEO strategy, but more importantly, w...

Are you feeling overwhelmed by the constant juggling act between your legal duties and navigating the labyrinth of digital marketing? Take a deep breath, your struggle ends here. On this latest episode of Marketing LawCast, I offer a wealth of insights into the world of digital marketing for estate planning and elder law practices. I'll share some real-life success stories from clients who&ap...

Is relying on referrals to drive revenue a threat to your law firm?  Welcome to today's episode where we challenge traditional beliefs and explore the truth about relying solely on referrals. It's time to take control and break free from the unpredictable cycle of feast or famine. Let's discuss how investing to overcome revenue struggles and take your firm to high six figures and be...

Ever wondered why some law firms achieve seven-figure success while others plateau? What's the secret ingredient to a thriving legal practice? It may be more personal and less legal than you think. Join us for a transformative discussion with legal industry veteran Jennifer Goddard. Jennifer shares her unique perspective on how attorneys can leverage their passion and personal stories to bett...

In this short episode, we talk about how disruptive changes, coupled with a clear mission, can lead to substantial improvements in your practice. Let's break free from mediocrity and fall in love with your law practice again. Tune in and let's chart your path back to the fulfilling practice you've always dreamt of. Video version on YouTube Book your free Discovery Call with my team.

Get ready to amplify your law firm's success with the Marketing Lawcast, your weekly dose of insights designed to supercharge your digital marketing strategy! Your host, Jennifer Goddard, a marketing powerhouse with a passion for law firms, is on a mission to guide you towards unparalleled achievement in estate planning, probate, and elder law.  In our initial episodes, we’ll navigate the int...

In this riveting podcast episode, (part three of a three-part series) we dive into the nitty-gritty of Google Local Service Ads, an effective tool that can significantly impact your estate planning or elder law firm's marketing strategy. We shed light on the ins and outs of the ad service, including the simplicity of its setup, potential lead acquisition cost savings, and the profound influen...

Looking to stand out in the competitive online landscape and attract more clients to your law firm? In this episode, the second of a three-part series, we're bringing you the insider secrets to mastering search engine optimization (SEO) specifically tailored for estate planning and elder law attorneys. Join our host as we delve into the world of SEO and unveil the strategies that propelled ou...

Dive into the riveting world of digital marketing for estate planning and elder law attorneys in this three-part podcast series. We're demystifying the journey of redefining your law practice, starting from setting your growth goals to effectively tweaking your KPIs, and outlining a foolproof strategic plan. In this series opener, we lay the groundwork, offering you an insider's perspect...