The Marketing Intelligence Show

In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in to learn: What makes a good client report How an agency should structure thor marketing reporting What tools you could use to create an informative report Links mentioned on the show Check out Sleeping Giant Media . Start your 14-day free trial of S...

In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn . Check out Columbia Road . Start your 14-day free trial of Supermetric...

Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set up a TikTok ad campaign How to work with TikTok influencers How to analyze your campaign performance Links mentioned in the show: Follow Savannah on LinkedIn . The Social Savannah . Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitt...

As your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch. Sebastian covers: When you should move your data to a data warehouse How to get a sign-off on a data warehouse...

In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization: What data you should collect to analyze your website conversions How to set up a CRO experiment How to validate your experiments What reports you should build to keep track of your experiments Psst! Todd also shares an experiment tracking template where you can rank, desi...

We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing channels Measure your omnichannel performance Links me...

In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll learn: What are the key components of a solid content strategy How to repackage your content What’s Kaleigh’s process for creating a good article How to measure your content’s success Links mentioned in the show: Follow Kaleigh on LinkedIn. Content Remix...

In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully. Tune in to learn: How to launch and promote your online courses How the CXL team integrates storytelling into course launches How to measure your promotion campaign performance How to increase retention rate with cross-selling activities Wha...

This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for different stages of the sales funnel How to create custom audiences for retargeting What video ad metrics you should track How to optimize your videos to increase your ROAS What video mistakes you should avoid Follow Bob on LinkedIn: https://www.linkedin...

Looking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports. Tune in to learn: The  kinds of reports you can create with Data Studio What makes a great report Her process of building a report from start to finish Data visual...

In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn: How Peep used early user feedback to narrow down Wynter’s product positioning How you can analyze your qualitative data What questions marketers should ask to get useful insights from their customers, especially when the company is still...

Looking to jump on the Google Analytics 4 bandwagon? Awesome.  Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4. Tune in to learn: What Google Analytics 4 is and how it’s different from Universal Analytics What kind of reports you can create with Google Analytics 4 data How the data model has changed How to set up event-based tracking if you...

Looking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO. You’ll learn what it takes to build a successful SEO strategy including: What you should consider when building an SEO strategy How to optimize your website for search What SEO metrics you should incl...

From your website and CRM to paid platforms and social media, there is so much data available to marketers.  But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn: What data you should collect to understand B2B growth...

Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting. In this episode, you’ll learn: What Shopify reports you should build What metrics you...

Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out. In this episode, you’ll learn: If you have the right product-market fit for Snapchat How Snapchat Ads is different from other ad platforms How to set up an effective Snapchat Ads campaign What Snapchat Ads m...

Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. I...

Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah is the founder of The Social Savannah, a media buying consultant service. In this episode, she’ll share the secrets to effectively creating and optimizing Facebook Ads campaigns. You’ll learn: How to set up and optimize a Facebook Ads campaign How t...

Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO. Branko is the Director of Content and Analytics at Chosen Data, an agency that specializes in SEO and analytics. In this episode, you'll learn: The end-to-end SEO analytics process Results you can expect if y...

How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out.  AJ is the founder of B2Linked.com, an agency specialized in LinkedIn Ads, and host of the LinkedIn Ads Show. In this episode, you'll learn: Why companies should try LinkedIn Ads His A.M.O framework for creating an effective LinkedIn Ads campaign How LinkedIn Ads is different from...

Wondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Lea Pica.  Lea is a data storytelling expert host of the Present Beyond Measure Show, a podcast dedicated to data visualization and presentation skills. In this episode, you'll learn: A walkthrough of Lea’s data storytelling framework How to visuali...

Welcome to the first episode of the Marketing Analytics Show. Joining us today is Khrystyna Grynko, Head of Data at Better & Stronger. Khrystyna has more than nine years of experience in digital marketing and analytics. In this episode, you'll learn: How marketers can think like analysts How you can improve your analytical thinking and skills  How to get started with analytics Top resourc...

Welcome to episode zero of the Marketing Analytics Show. In this teaser episode, we’ll be filling you in on what to expect from this brand new podcast from Supermetrics.