Rachit Kapoor

The Marketing Guy

Business EN ↓ 30 episodes

Brands. Behaviour. AI.The Marketing Guy breaks down how brands actually grow, using consumer psychology, systems thinking, and real-world case studies. Hosted by Rachit Kapoor, a marketing leader with 16 years of experience building global brands (including Amazon & Fortune 500s), this podcast explores iconic campaigns, growth frameworks, and how AI is reshaping marketing. If you care about long-term brand advantage, subscribe.

Author

Rachit Kapoor

Episodes

Creators Are Eating Brands For Breakfast | Rachit Kapoor 14.07.2025 5:59

Why are people buying chocolate from YouTubers and coffee from vloggers? In this episode, Sun Root Digital and Rachit Kapoor unpack the rise of creator-led brands like MrBeast’s Feastables and Emma Chamberlain’s Coffee, and what it means for the future of media, trust, and commerce. Highlights include: Why creators are the new media brands The psychology behind consumer trust (Self-Congruity Theor...

Why Marketers Should Think Like Stand-Up Comedians 05.07.2025 6:16

Sun Root Marketing Lab with Rachit Kapoor What do stand-up comedians and marketers have in common? More than you’d think. 💬 They open strong💬 They know their audience💬 Their timing has to be perfect 💣 And when they bomb… they bounce back better. In this episode, I break down why marketers should take notes from the comedy stage, with real-world examples from Wendy’s Twitter comebacks, Old Spic...

Brand vs. Performance, which one really drives growth in 2025? 02.07.2025 10:55

In this episode of Sun Root Marketing Lab , Rachit Kapoor (Founder, Sun Root Digital ) unpacks one of marketing’s biggest dilemmas. We'll dive deep into: 💬 The truth about performance marketing 💬 What brand marketing really means today 📉 Why some brands (like Wish.com) collapsed 📈 And how others (like Airbnb & Chipotle) bounced back with emotion 💬 What AI means for your marketing stra...

From Personalised to Predictive Marketing: A Smarter Way to Connect with Customers 24.06.2025 8:37

We’ve all been advised to personalise. But what if your marketing could predict what your customers need, before they ask? In this episode of Sun Root Marketing Lab , let's break down: (a) What does predictive marketing mean (b) How brands like HubSpot and Stripe are doing it quietly and well (c) Why timing, not just data, makes all the difference (d) And how you can start, even without a big...

Understand Marketing Clearly (in less than 10mins) 15.06.2025 9:48

What is marketing really about? It's not just ads or social media, it’s the journey a customer takes from first impression to lasting trust. In this episode of Sun Root Marketing Lab, we unpack the essence of modern marketing in under 10 minutes, using clear, real-world language. 🎙 Hosted by Rachit Kapoor, founder of Sun Root Digital. Whether you’re building a brand, launching a product, or just c...