Marketing Factor

The Marketing Factor, by Cobble Hill

Business EN ↓ 36 episodes

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters. Hosted by Austin Dandridge, the visionary CEO of Cobble Hill and a seasoned digital marketing expert, each episode is a masterclass in making the leap from small-scale to stratospheric success.

Author

Marketing Factor

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Apr 9, 2026

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Episodes

The Art of Balancing Tradition and Innovation in Luxury Branding with Tony King 07.08.2024

Tony King , CEO of King & Partners , has been a force in luxury and lifestyle branding for over 25 years. His journey began in the late '90s when he moved from London to New York, eventually landing at Gucci where he pioneered their first e-commerce efforts as Design Director. This innovative approach to digital luxury set the stage for his future success. In 2010, Tony and his wife, Inii,...

SDCO Partners’ Keys to Cultivating a Resilient, Adaptable Creative Agency 17.07.2024

Amy Pastre and Courtney Rowson , the creative forces behind SDCO Partners , bring a wealth of design experience to the table. Before co-founding SDCO in 2009, Amy held design and art director positions at agencies where she worked with diverse clients across print, advertising, and digital platforms. Meanwhile, Courtney's pre-SDCO career included stints at nationally-renowned studios collabora...

Marketing Q&A: Responding to the Questions Flooding My Inbox 10.07.2024

This week, I'm diving into some of the burning questions that have been filling up my DMs lately. Since starting Cobble Hill and launching my podcast The Marketing Factor, I've had the privilege of connecting with a bunch of different businesses, each facing their own unique marketing challenges. What excites me most about this industry is its constant evolution - every day brings new chal...

How to Create Authentic Content in the Age of AI, with Jason Mitchell of Movement Strategy 26.06.2024

Jason Mitchell is the Founder and CEO of Movement Strategy , an agency that has grown from a scrappy startup in a college dorm room to a 150-person team working with major brands like Amazon, Nike, Netflix, and Warner Bros. Jason joined me on my podcast this week to dive deep into the importance of adaptability in the world of social media, building a culture of curiosity and agility, and his thou...

The Reel Deal: Tanner Sutton of Free Fly Apparel on Building an Authentic Outdoor Lifestyle Brand 19.06.2024

Tanner Sutton , founder of Free Fly Apparel , has always been drawn to the outdoors. With a background in his family's clothing business and a passion for fly fishing, Tanner's journey as an entrepreneur began when he least expected it - while working as a fishing guide in Montana. Today, Free Fly Apparel is known for its comfortable, versatile bamboo-based clothing designed for those who...

From Influencer to Founder: Krista LeRay's Journey to Building Penny Linn Designs 12.06.2024

Krista LeRay first made a name for herself as a lifestyle influencer, sharing her daily outfits and adventures with her social followers. But after falling back in love with needlepoint during the pandemic, she spotted an opportunity to bring a fresh perspective to this traditional craft. Enter Penny Linn Designs - the needlepoint kit company Krista built from scratch, combining her eye for design...

Scaling with Soul — Branding Lessons for Family Businesses from Caroline's Cakes' Richard Reutter 05.06.2024

Richard Reutter 's story is a testament to the power of passion, perseverance, and staying true to your roots. As the President of Caroline's Cakes , the mail-order bakery founded by his late mother Caroline Reutter, Richard has helped grow the business from a home-based passion project to a thriving national brand. But through all the growth and changes, Richard has remained committed to...

Emmett Shine's Blueprint for Building Brands: How to Help Your Brand Stand the Test of Time 29.05.2024

Emmett Shine is a creative entrepreneur who has played a major role in the emergence of the direct-to-consumer movement. As the co-founder of NYC creative agency Gin Lane, he helped craft immersive online experiences for the likes of Sweetgreen and Stella McCartney. And with his latest venture, Pattern Brands, he's on a mission to bring more joy and meaning to people's everyday lives throu...

The Nuances of Personalization For Consumer Brands, with Weezie’s Lindsey Johnson 22.05.2024

On the latest episode of "The Marketing Factor" podcast, we had Lindsey Johnson , CEO and Co-founder of Weezie Towels . Lindsey and her co-founder Liz started Weezie in 2018 to bring a luxury, personalized towel experience to the market after identifying a gap in the industry. Since then, Weezie has grown into a thriving direct-to-consumer brand known for its high-quality, customizable t...

How do you preserve local culture when you have ambition to build a global empire? 15.05.2024

Carrie Morey is the owner and founder of Callie's Charleston Biscuits and Callie's Hot Little Biscuit , a handmade biscuit company she started 19 years ago using her mother Callie's recipes. With a passion for Southern food and a desire to balance her career with raising her daughters, Carrie embarked on a journey to build a mail-order biscuit business at a time when online shopping wa...

Leveraging Your Personal Brand to Drive Revenue For Your Business, with Entrepreneur Brooks Reitz 06.05.2024

In Episode 01 of the Marketing Factor, Austin Dandridge sits down with entrepreneur Brooks Reitz to discuss his journey in developing successful brands across various industries. From his early days working in restaurants to launching the innovative Jack Rudy Cocktail Company, Brooks shares insights on how he has cultivated a unique taste and leveraged it to create authentic, compelling brands. Br...

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