The Marketing Corner with Shawn Campbell

Every so often, I believe you have to put yourself in a corner and challenge yourself to continue your growth as an entrepreneur and to stay ahead of the competition. Question is, when was the last time you did so?

Yes, it's been a minute since my last podcast but it hasn't been because I haven't been thinking of you. It's because... well, you have to listen.

For this episode, Brenda and I decided to do a very impromptu and unscheduled podcast about just how crazy one's life can be as an entrepreneur. We talk business, about her upcoming project and about ghosting (you'll have to listen to learn why!) 

There are probably a few things you're already doing as a business owner that you're not capturing for content on your social media. Here are a few ways you can capitalize on those opportunities.

Checking in your ego at the door before you leave the house each morning is a must as a business owner. I used to not be able to do that and I've failed miserably as a result. How about you? Do you let your ego sabotage your success?

This being the last day of the month brings about some observations. Some good, some bad, but all relevant to your business.

Do you know what the 80/20 Rule is in business? You should know and you should be implementing it in your marketing strategy!

So on this episode we touch upon many topics, including how well your attention span is working for or against you. Learn more about Jim's diverse background and how he helps entrepreneurs cope with time management, stress and focusing on what really matters. 

As a small business owner, you're not entitled to anyone's business just because you're local. You still need to earn it. I've lost business to large businesses outside the state and I've learned my lesson from it. By all means, I'll go local first, but I'm not tied down to your business if you don't show me I'm welcomed back.

When's the last time you've really gone after your dreams? I mean really gone after your dreams? Our special guest Mike Baltazar has gone after his dreams and you will be surprised what he's accomplished this past couple years. Not only does he share his story of this dream, but offers his advice for entrepreneurs everywhere. 

As business owners, how can we prevent our competition from cheating us out on earning new business? Listen to this podcast for some ideas on preventive strategies to keep us from this scenario.

Being reliant on one product or service can corner your business. By what means can you diversify your business?

How strong are your leadership and soft skills? Learn how Tricia Beck got her start as an entrepreneur and why she's passionate about teaching us these skills.

How many of these qualities do you exhibit? These are the 10 most important qualities you can have to ensure your success.

Andrae and I started our businesses a little over 4 years ago and we've taken vastly different paths - both of which has worked for us. Learn more about his path and, I say this with respect, just how quirky our conversations can be at times. 

For this episode, we brought in Tricia Beck of Beck Leadership to discuss the lost art of soft skills, leadership and all the little things that we're missing out on today that can help you get ahead of the game. Tricia also discusses her journey as a solopreneur and offers her advice to fellow business owners. 

What does your complete marketing program look like? Are you on spot or missing a few key components?

We can all say what we're going to do in 2020, but what do you have in place to be sure you hit your goals?

Are you consistent with the presentation of your business and brand? The little things can certainly add up!

How will you reach your goals in 2020? Start by improving everything by 10%.

Why keep those with a negative attitude around you in 2020? Stay positive, stay focused and stay on track to YOUR goals - not with other people's expectations.

Are you poor, hungry and driven? Then you can find a way to succeed if you take the time to plan ahead and execute.

Are you doing the same thing over and over again and expecting different results? Become comfortable in being uncomfortable in 2020 and commit to your goals for the year. And not just for the first few weeks, for the entire year.

What are you up to in public after hours and how can it impact your business if you're up to something that may be seen as unscrupulous? Your brand is on the line if you're making bad decisions after hours as a business owner. This episode delves into this topic and stresses the importance of being aware of your brand 24/7.

What's your game plan in 2020 to increase your brand awareness? Listen to this episode to hear what I'm doing and how you can utilize the same strategy for your business.