The Marketing Book Podcast

Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona There's a new truth in B2B marketing: if you want to move products, you need to move minds. Most companies suffer from a delusion, and it's this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that...

Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance...

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi From one of today's leading experts in content marketing, Content Inc . is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the...

Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere. How ca...

You're Invited: The Art and Science of Cultivating Influence by Jon Levy Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can't do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life. That's wha...

Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin. A fun conversation in English with Olivier Guérin about this new book, which is available only in French.  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/performez-vente-olivier-guérin  

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Write the book you want to see in the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and i...

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business.  In Marketing 5.0 , the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.  In a new age when marketers are stru...

The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts You hate politicians. Who doesn't in today's world? But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuous marketplace. The stakes have always been high, but...

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about,...

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to att...

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and...

Selling From The Heart: How Your Authentic Self Sells You! by Larry Levine Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sales. Selling From The Heart is the new economy where relationships matter and old-school techniques just don't work anymore. Relationships are what will fuel your sales funnel and allow you to reach yo...

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout....

The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to...

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique...

Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotio...

The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction.  You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future.  Ba...

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston "How do we get customers to choose us over our competitors?" In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition. Stand-out Marketing presen...

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer At its essence, marketing today is about answering one question: "How can we be heard?" How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough....

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White In today's complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and brand...

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your company's new-and-improved computer service, only to fi...

Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you throu...

The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. Mo...