The Marketing Book Podcast

The Time to Win: How to Exceed Your Customers' Need for Speed by Jay Baer About the Book: Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue.  The key finding: We care about time (and how we spend it) more than ever. Speed has always been an important part of the customer experience. But the research suggests it's n...

The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm About the Book: The Marketing Leader's CODE is a leadership book for marketing leaders, written by marketing leaders.  Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be succes...

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain About the Book: In The Ultimate Customer Experience , Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. When was the last time you were a customer and received the Ultimat...

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff About the Book: Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success, and your executives around your most important customers. Many B2B companies make half their prof...

Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer About the Book: Become a confident leader and use data, experience, and intuition to drive your decisions Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and...

A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors , published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwr...

33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott About the Book: Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real...

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff About the Book: Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don't start by piling up words. Instead, focus on...

The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal About the Book: More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative.  Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trend...

Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman About the Book: If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly h...

The Human Experience: How To Make Life Better For Your Customers And Create A More Successful Organization by John Sills About the Book: The essential guide to creating a successful organization by making things easier, better, and more straightforward for your customers. Across all sectors, organizations' fixation with functionality has meant that the 'human' elements of the customer's experience...

Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal by Diana Kander and Tucker Trotter About the Book: How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued?  They don't do it with a logical argument or even the best PowerPoint presentation.  They do it by turning their pitch into an emotional...

The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova About the Book: From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience.  They deliver packages fast...

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whe...

Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees by David Newman About the Book: This is the sales book you've been looking for. You're already working hard, but there's too much to do, never enough time, and sometimes you're not even sure where to begin when it comes to getting in front of the right prospects. You want to sell smarter to today's buyers...

Breakout Brands: Why Some Brands Take Off...and Others Don't by Jared Schrieber About the Book: The Obstacles...  If you're trying to grow a brand, you know firsthand that it can be a complex challenge.  Short-term goals are routinely prioritized over long-term, systemic growth.  Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. ...

Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson About the Book: Among today's most successful businesses are those that have significantly transformed our daily routines.  This focus on the consumer experience, not solely on the product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketp...

The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White About the Book: Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another.  In the modern business environment, companies instead need to build brands that consumers recognize and trust if they...

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort by Bill Price and David Jaffe About the Book: Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This book will help any customer-facing organization deliver better...

Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White About the Book: The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel.  Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding...

The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason About the Book: This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our...

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability , a renowned team of...

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the "Godfather of Content Marketing"― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic C...

Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing , you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edi...

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham About the Book: From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance  Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new...