Napier Partnership Limited

The Marketing Automation Moment Podcast

Business EN ↓ 32 episodes

News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.

Author

Napier Partnership Limited

Episodes

How Should You Optimise Marketing Strategy? 04.05.2023 16:56

Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.

How are Marketing Automation Platforms Using AI? 01.03.2023 18:28

How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT. They also explore why marketers could be failing to choose the right marketing automation platform for their needs, and how to find the right balance of using...

Why Should You Use Personas? 20.01.2023 20:08

Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos. They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.

What are the Marketing Automation Trends for 2023? 21.12.2022 23:02

What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation.

Are Chatbots Improving Customer Experience? 14.12.2022 21:31

In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals.

Should You Trust Software Review Sites? 09.11.2022 16:38

Mike and Hannah share their thoughts about why third-party form vendors are so successful. Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.

The Latest Updates from HubSpot’s Inbound Conference! 09.11.2022 14:23

In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers. Mike and Hannah also share their thoughts around constant contacts new SMS marketing outreach c...