The Marketing Agency Leadership Podcast

Anthony Sarandrea is the founder of Siteflood, a high-revenue agency offering website design, search engine optimization, paid social, paid search management, and analytics and tracking to select clients. Siteflood's primary focus is on paid media, fast results, and a trackable ROI.  Originally, a boutique agency with select clients paying a monthly retainer, Siteflood has added a "partnership mod...

Espree Devora, got tagged as "the Girl Who Gets it Done." Later, when a friend observed her enthusiasm in tackling a number of business tasks for Tony Hsieh, then head of Zappos. Her passion for content creation began when she was in the 6 th grade and her father gave her a video camera. She filmed hundreds of sequences featuring "extreme" sports (skateboarding, motocross) and built the first onli...

Oliver and his brother started Kemweb i n 1998, providing coding for other agencies and then livestreaming the Sydney Olympic Games in 2000. Three years ago, frustrated with being a tech-supply company, they took their technical expertise and redefined their business as a full-service digital agency, . offering results-driven web design, online marketing, social media marketing, PR, consulting, po...

Laurie Keith is Vice President of Media, Social & Emerging for the Ad Council, "where creativity and causes converge." The Ad Council, a non-profit organization, coordinates "contributing partners" to address the most important issues in the US and globally, including social and environmental concerns and national crises.  Laurie started her career working with big media agencies, but her heart wa...

Caren Carrasco is Senior Partner at Benjamin David Group, a 4-year-old marketing consultancy that excels at digital marketing – in particular, website creation, branding, content strategy, social media, email marketing, and paid media. Benjamin David group works with a wide range of clients, from startups focused on getting their Series A, others with their first infusion of venture capital, to la...

Carlos Gil is CEO of Gil Media, a digital media company that specializes in video production, influencer marketing, social media community management, talent management, and content marketing. Carlos is a first generation Latino marketing executive, award-winning Snapchat storyteller, and author of a recent bestseller: " The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI...

Mathew Sweezey is the Director of Market Strategy for Salesforce, a company best-known for providing and supporting a cloud-based, cross-departmental customer-relationship-management solution. Salesforce has expanded its offerings to include a broad range of integrated service, marketing, sales, front end, and back end business software. Mathew is an award-winning marketer, podcast host, technolog...

Jessica Rhodes is Founder and Co-owner of Interview Connections, the first and leading podcast booking agency. The beginning? Jessica started working from home as a virtual assistant, booking her father on podcasts, so he could get exposure to his target audience and amplify his brand . . . without a lot of travel. Then added companies. While many of her clients think they would like to be on "big...

It sounds too good be be true, but there's really no catch to using the Payroll Protection Plan Program forgivable loan program to keep your Marketing Agency team in place and pay the rent (for free).   Jason Blumer is an expert in the business of Marketing Agencies, Accounting, Taxes, and more, and is here to answer the key questions of how you can use the CARES act to solidify your business in t...

Jason Ciment, is CEO of GetVisible, a consultancy and digital agency that builds websites, drives traffic to websites through search engines and social media channels, and provides digital reputation management services.  Most of the agency's 10 employees started their careers as professionals working in businesses other than marketing. Jason, himself, started as a CPA/real estate specialist in a...

Blake Akers is the owner of Webology, a digital marketing agency that started by "knocking on the doors" of local small and mid-size businesses. The company focuses on using Google for organic and paid search, providing scientific SEO, testing, and data analysis on the organic side and split testing ad campaigns within paid search. Today, the agency takes its focused expertise and works regional v...

Melissa DiGianfilippo, Co-founder and President of Public Relations, Serendipit Consulting, Scottsdale, AZ Melissa DiGianfilippo is Co-founder and President of Public Relations for Serendipit Consulting, a full-service marketing, PR, and creative agency. In this interview she talks about the questions she asks to suss out what each client truly needs – as opposed to what they think they need: What...

Location 3, is a digital marketing agency that "delivers enterprise-level strategy with local market activation. In its 20 th year in business, the Google-Analytics Certified agency works primarily with franchisors to understand their business objectives and facilitate enterprise strategy alignment and with individual franchisees, to promote hyper-local-level marketing activation. Services include...

Ten years ago, when the real estate bubble finally burst, Jeff Pulvino closed his decade-old real estate investment company and sweated through the "Now What?" people face when they find themselves out of a job. Social marketing was in its infancy. Jeff pivoted his company, and, using the strengths of its internal marketing department, jumped into Facebook marketing, and, ultimately, built a full-...

John Hernandez is Owner and Partner at On Advertising, a marketing and advertising agency that has, over the past 26 years, rebranded itself, leveraged "new identities," survived a recession, and increased and changed its client base.  In this interview, John talks about his company's "humble beginnings" and reveals the strategic decisions that helped it grow. Ron Meritt, a television meteorologis...

What kind of marketing agency picks Wichita, Kansas – a city very close to the geographic center of the continental United States, for its headquarters? How about an agency with 4 media buyers, providing everything marketing from traditional media buys to a full-range of digital services including online presence and reputation management, and serving an extremely diverse clientele. What kind of e...

Josh Belhumeur is Managing Partner at Brink, a creative group that uses culturally relevant art content and experiences through a variety of initiatives to engage audiences and build brands for products, political candidates, and progressive causes.  In this interview, Josh explains how his agency, which started as three guys in a Tucson garage doing web development, evolved into a full-service, "...

Mike Stratta founded Arcalea on the idea that digital marketing and advertising should be objective, not subjective. In this interview, Mike talks about the importance of focus: on a very deep and narrow skillset, on a limited niche of (service) industry clients, on engendering a great company culture, and on hiring great people.  Mike built Arcalea's service offerings around the things he really...

Greg Keating is Agency Operations Manager and Business Development Lead at Hangar12, a fully remote, digital marketing agency that has been in Greg's family in one form or another for 3 generations, and transitioned from brick-and-mortar to fully remote in 2015.  After a college internship his father arranged at what is today Hangar12 (No, thank you!), Greg started his career in production supply...

Verne Harnish, founder of the world-renowned Entrepreneurs' Organization (EO) and CEO of Scaling Up, a global executive education/ coaching company, has spent the past three decades helping companies scale up. Credentials? 15-year chair/instructor at EO's "Birthing of Giants" CEO development program (held at MIT)  Authored best-seller, Mastering the Rockefeller Habits (published in 2002 and transl...

Malinda Gagnon is CEO and Co-founder of Uprise Partners, a consulting firm / investment firm that provides full-cycle go-to-market and deep technical delivery. Uprise can help launch and grow a business fast: whether they are a startup, launching a new product, or entering a new market. Whatever it is, Uprise teams can help companies "just blow it up" into something bigger. Anchoring on a company'...

Daniel Harmon is Chief Creative Officer of Harmon Brothers, an ad agency most famous for the Squatty Potty Pooping Unicorn. The agency mixes two areas of concentration: traditional direct response advertising (asking for an immediate sale) and branding (where the goal is to evoke a positive customer brand response and promote brand loyalty.)  Clients come to Harmon Brothers when their product has...

Wendy Pease is President of Rapport International, an agency that specializes in multilingual marketing, translating messages and meanings in over 200 languages – in any format, including blog posts, audio content, video, print, and multilingual chat. Wendy bought Rapport in 2004, because the fit seemed right with her interests. Over 15 years, it has maintained the same depth of languages and incr...

  Alita Harvey-Rodriguez is Managing Director of MI Academy, which offers customized team training programs for businesses interested in "transformative growth" and increasing leads, sales, and customer loyalty. Alita talked about how she started her company . . . and then, on evaluating what she was doing (consulting), determined she was not making the difference she wanted to make (changing the...

Duff Ferguson is Partner and Founder of Amplitude Digital, a PPC and SEO digital marketing agency, Google and Facebook Partner, and three-time recipient of the Tech Innovator Award. When Duff started what is today Amplitude Digital about 15 years ago, it provided general branding and marketing services. In 2015, it pivoted to focus on digital marketing, advertising, organic search, and e commerce,...