The Marketing Agency Leadership Podcast

Eric Heller, founder of Marketplace Ignition (Atlanta, GA) exposes how Amazon changes how brands "speak" to customers, the reason for the phenomenal growth of digital brands, and the algorithms that determine what you see when you search Amazon for a product. Eric raises the question, "What is the value of a dollar spent on Amazon?" and explains how that dollar can affect brick-and-mortar (off-Ama...

Kraig Guffey, Founder and Strategic Director of Atlanta-based Syrup Marketing, provides insights into successful merge and company growth strategies for firms working with smaller clients. He suggests that merges can be effected most effectively when companies have compatible leadership and cultures, are of similar size, and serve the same or similar customers with complementary, adjacent client n...

Simms Jenkins, Founder and CEO of BrightWave Marketing , talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company's targeted "warm" audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and boosting bottom-line ROI. Simms is the author of The Truth about Email Marketing, which...

Jake Tanner, of Digital Hyve (Syracuse, New York) explains how Big, Hairy, Audacious Goal-setting, clearly-defined core values, local-market-focused concierge marketing, and enlightened leadership coaching set up his full service digital marketing agency for three-year "hockey-stick" growth in a mid-sized college town. digitalhyve.com  

Brandon Pindulic, founder of OpGen Media , a full-funnel, performance-based demand generation agency, addresses how to boost sales through deep funnel sales-process management strategies, including process design, prospect-to-closing lead nurturing activities, and full sales-cycle marketing campaign implementation. For our listeners, OpGen Media is generously offering 2 wonderful and useful free r...

Jeff Hilimire, co-founder and CEO of Dragon Army (Atlanta, GA), a mobile and innovation company that works with large companies to navigate emerging marketing channels, talks about the impact a company philosophy can have on its employees, its clients, and the larger world. Jeff defines the purpose of his company as: "to inspire happiness," and his personal vision as: "to make this world a better...

Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of  SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)   breaktheweb.org seoservicesnewyork.org   jason@breaktheweb.org jasonberkowitz.com  

Adam Roe, Managing Partner of FortyFour, discusses the increasingly important role of "all things digital" in building robust e-commerce infrastructures, creating targeted campaigns, leveraging today's dynamic marketing platforms, and using analytics to "open up the throttle." FortyFour designs and builds  e-commerce  and content management platforms that strengthen businesses. They create campaig...