The Mariana Dalto Show

Mariana Dalto welcomes listeners to explore a 7-step social media plan for small business success. She introduces the 7-11-4 rule for content creation and highlights the importance of choosing the right platforms. The journey begins with analyzing past social media successes and failures. The next steps involve detailed audience and competitor research, crafting a mission and messaging strategy, a...

Mariana Dalto welcomes Purdeep Sangha to discuss his insights and experiences. Purdeep shares the inspiration and personal impact behind his book, "The Complete Man," and his journey of integrating business strategy with human performance. The conversation touches on execution, self-discipline, and overcoming personal roadblocks. They explore common obstacles faced by business owners, emphasizing...

Join Mariana Dalto as she chats with Jeniece Paige about her inspiring leap into entrepreneurship. Jeniece delves into setting up her business, networking strategies, and the power of team building and delegation. Discover how she identifies ideal clients and builds niche branding in the nutrition and fitness sector. Gain insights into her personalized client approach and tackling common challenge...

Mariana Dalto begins the episode with an overview of common sales mistakes that small business owners often make. She dives into the first three errors: failing to sell the solution, missing buying signals, and avoiding tough questions. Next, she addresses the misconceptions that price alone solves problems and the error of presenting without the intention to close. Mariana continues with the pitf...

Mariana Dalto hosts Michael Venidis, who shares his transition from musician to digital marketer. Michael delves into growth strategies and leadership for small businesses, especially in the home services sector. He discusses budget-friendly lead generation, emphasizing Google Business Profiles for visibility, and explores content marketing's role. Michael highlights common lead generation mistake...

Mariana Dalto kicks off the episode with an overview of sales strategies, emphasizing the critical role of follow-up in achieving success. She highlights key facts and advantages of consistent follow-up, stressing the importance of immediate action. Introducing Grant Cardone's training, Mariana delves into the 6 pillars of effective follow-up, providing listeners with actionable insights. She iden...

Mariana Dalto introduces Kevin Palmieri, who shares his entrepreneurial journey and the challenges he faced initially. Kevin delves into overcoming low self-belief and impostor syndrome, offering tactics for building confidence. They discuss addressing clients' challenges in health, wealth, and love, and Kevin provides essential advice for entrepreneurs on tackling fear and building relationships....

Mariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant exampl...

Mariana Dalto introduces Robin W., who shares her background and the inspiration behind her business, "Our Connected World." They discuss the significance of language learning in the business realm and strategies for overcoming imposter syndrome and client challenges. Robin delves into navigating change, mentoring strategies, and balancing work, travel, and content creation. She offers insights in...

Mariana Dalto introduces Amy VanLiew, who shares her journey from engineering to fitness entrepreneurship. They discuss how Amy adapts fitness routines for women over 50 and the growth of her online fitness platform during the pandemic. Amy explains the "be healthy enough" concept and emphasizes the importance of trying. She talks about overcoming challenges in transitioning to the fitness busines...

Mariana Dalto interviews Richard Kaye, who shares strategies for entrepreneurs to gain publicity and overcome fear. They discuss the importance of continuous improvement and the challenges faced in the publicity business. Richard outlines key strategies for effective publicity and pitching to media, offering unique solutions and emphasizing the importance of serving others in the field. They also...

Mariana Dalto introduces Angammai Monika V., who shares her journey into entrepreneurship and the challenges she overcame. They discuss the differences between corporate and entrepreneurial mindsets, common client problems, and the significance of leadership in starting a business. Angammai emphasizes the importance of delegating and effective team management. She reflects on key business decision...

Mariana Dalto interviews Magnus Carter about his journey into book publishing. They discuss his transition from IT to publishing, the challenges he faced, and the importance of book titles, covers, and handling competition. Magnus shares the main problems he solves for authors, effective marketing strategies, and the growing popularity of audiobooks. He offers advice for aspiring publishers and re...

Mariana Dalto introduces the Customer's Hero Framework, outlining its steps to enhance customer-centric positioning. She delves into identifying customer problems, presenting solutions, and creating a plan. Mariana discusses the importance of urgency and a strong call to action, providing a guide to crafting an effective Customer Hero Sales Script. The episode highlights the benefits of focusing o...

Mariana Dalto interviews Dan Edds, who shares his professional journey and insights from his book "Leveraging the Genetics of Leadership." They discuss the concept of leadership genetics and the common gaps in organizational leadership. Dan provides examples and practices, including insights from the U.S. Army, and explores how these leadership concepts can be applied to small businesses. The epis...

Mariana Dalto discusses the importance of communication in marketing and how to define problems while positioning products effectively. She delves into identifying customer needs and brand positioning, offering tips for crafting a clear call to action. The episode covers integrating various elements of a marketing strategy and includes a sponsor segment about free resources and a brand script fram...

Mariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework fo...

Mariana Dalto interviews Susie deVille, who shares her entrepreneurial journey and how she overcame the 2008 crisis. They discuss the role of creativity in business success, common entrepreneurial mindset issues, and the importance of authenticity in marketing. Susie reflects on her biggest business mistake and offers insights on unlocking client creativity and potential through practical exercise...

Mariana Dalto interviews Jonathan Sheeley of Sheeley Executive Consulting. They discuss the benefits and challenges of working from home, identifying and attracting ideal clients, and coaching leadership teams. Jonathan shares insights on implementing the Story Branding Framework, developing internal brand scripts, and embracing the double win lifestyle. The episode concludes with ways to engage w...

Mariana Dalto interviews Noel Cuarezma, founder of Soaring High Marketing Solutions. They discuss his inspiration, key client solutions, and tips for organic social media versus advertising. Noel addresses myths about online ads, leveraging AI, the importance of backlinks, common mistakes, and handling underperforming campaigns.

Mariana Dalto interviews John Papaloni, discussing his entrepreneurial journey from his early career to founding Click One Media. They explore content creation through podcasting, leveraging social media for personal branding, and strategies for overcoming business challenges.

Mariana Dalto talks about the importance of mindset with coach Liz Forman. Liz shares about her coaching journey, ideal clients, and common limiting beliefs among creatives. They discuss success stories, key mental shifts, and the importance of consistency. Liz also shares the most rewarding aspects of her work and details her coaching services.

Mariana Dalto shares strategies for using podcasts to grow your audience and business. Plus, she shares a summer podcast bundle offer that can help you launch your podcast in less than a week and start producing marketing content in less than 30 minutes to leverage on different social media channels. Don't miss this episode, it is full of strategies and ideas to help grow your business!

Cedric Steele discusses the inspiration behind Topbox Consulting, addressing key problems for small businesses, and overcoming product launch challenges. He delves into marketing strategies, continuous innovation, AI's impact, and the rise of virtual storefronts, concluding with future insights and upcoming changes.

Mariana Dalto welcomes Jackie Dunn for a deep dive into her transition from business owner to full-time copywriter. They explore Jackie's discovery of copywriting, her shift from investor relations to her coaching services for overcoming business obstacles. Jackie shares strategies for crafting compelling headlines and clear copies. The episode concludes with Jackie answering common copywriting qu...