The Mariana Dalto Show

In this episode, Mariana Dalto explores the significance of investing in key areas for small business success. She begins by discussing the importance of assets and shares the example of Sarah, who successfully built transferable assets. Mariana emphasizes the value of investing in the right people and technology to drive growth. She highlights the importance of leveraging relationships and the ro...

In this episode, Mariana Dalto chats with Jenna Moser about her shift from public accounting to entrepreneurship. Jenna highlights client focus, common data mistakes, and the role of automation in effective data tracking. They explore simplifying financial data for clients and using trend analysis for business performance. Key performance indicators (KPIs) for startups and scaling advice for finan...

In this episode, Mariana Dalto introduces Mitch Carson, exploring his journey into the television industry. Mitch shares insights on using TV for business growth and media exposure, highlighting hybrid events for media coverage. They discuss the media landscape, crafting compelling messages, and understanding TV economics. Mitch addresses common mistakes, the importance of media training, and cont...

In this episode, Mariana Dalto discusses the crucial role of mentorship in small business success. She begins by highlighting the importance of finding the right mentor and learning from their experiences. Mariana delves into the concepts of transferring excellence, understanding human behavior, and gaining a global perspective through mentorship. She explores the significance of creating success...

In this episode, Mariana Dalto welcomes listeners to the show and explores the art of crafting a strong value proposition tailored for small business owners. She delves into the concept of "selling without selling," focusing on the mindset and messaging strategies that drive revenue growth. Mariana emphasizes the power of specificity in business communication, illustrating how precise messaging ca...

In this episode, Mariana Dalto delves into the essential components of effective marketing for small businesses. She begins by discussing the critical role of a chief marketing officer and the importance of data-driven decision making. Mariana explores CRM systems and the use of behavioral data to enhance marketing funnels, followed by strategies for leveraging social media for lead generation. Th...

In this episode, Mariana Dalto explores the profound impact of AI on small businesses, introducing the concept of AI Strategy Studio membership. She outlines the seven key AI value drivers that can enhance business operations and distinguishes between automation and AI transformation in managing business tasks. Mariana shares real-world examples that illustrate the effective combination of automat...

In this episode, Mariana Dalto explores the integration of AI in small businesses, discussing its role and practical applications for enhancing business operations. She addresses how AI can improve efficiency and highlights common mistakes businesses make when implementing AI solutions. Mariana delves into the concept of prompt engineering and offers an action plan for effectively integrating AI i...

In this episode, Mariana Dalto delves into the critical elements of building a successful small business, starting with foundational concepts and common pitfalls to avoid. She emphasizes the importance of goal setting and strategic planning, and explores how mission, vision, and core values play into effective business modeling. The discussion extends to sales, marketing, and optimizing the client...

In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable cust...

In this episode, Mariana Dalto interviews David Kerpel, founder of Forever Home Dog Sanctuary. David shares his journey from legal practice to managing a nonprofit, highlighting the challenges and rewards of this transition. They discuss the importance of securing land and rallying community involvement, treating a nonprofit with a business mindset, and the significance of partnerships and communi...

In this episode, Mariana Dalto welcomes Jeff Patterson to discuss his journey in meditative and martial arts, and the founding of Northwest Fighting Arts and the Yielding Warrior Program. Jeff shares insights from his book, focusing on the concept of yielding and its three aspects: physical, mental, and emotional. They explore how life practice and meditative arts can aid in stress management, and...

In this episode, Mariana Dalto welcomes Tom Chowaniec to discuss the pivotal role of trust in both small and large organizations. Tom shares his journey from engineering to executive leadership, highlighting the unique challenges in building trust across different business sizes. They delve into the process of rebuilding trust after failures, emphasizing the eight pillars of trust. The conversatio...

In this episode, Mariana Dalto welcomes Paul Thornton to explore leadership in small businesses. Paul shares his background, early influences, and the impact of mentors on his leadership journey. They discuss common mistakes, strategies for overcoming them, and developing effective leadership styles. The conversation includes real-world applications, employee engagement strategies, and managing hi...

In this episode, Mariana Dalto delves into common sabotage patterns that hinder small business success. She begins by providing an overview of these patterns, then explores specific ones in detail. The first pattern discussed is setting impossibly big goals that are unachievable, followed by ignoring long-term consequences of decisions. Mariana examines the tendency to outsource responsibility for...

In this episode, Mariana Dalto explores the multifaceted world of business coaching and its benefits for small business owners. She addresses common challenges in lead generation and the importance of evaluating marketing efforts. The discussion highlights improving communication and emotional intelligence through NLP, alongside time management strategies tailored for entrepreneurs. Mariana delves...

In this episode, Mariana Dalto interviews Alejandra Ramirez, who shares her journey and the inspiration behind ReadyCultures. Alejandra discusses patterns and symptoms of poor internal communication and the costs associated with high turnover, emphasizing its impact on company culture. She introduces the Three H Framework, explaining its role in improving communication. The conversation highlights...

In this episode, Mariana Dalto delves into the realm of NLP and emotional communication in business. She explores techniques for enhancing storytelling and charisma, offering insights on crafting stories infused with emotional triggers. The discussion emphasizes the power of building genuine connections through storytelling and provides tips for persuasive business communication. Mariana wraps up...

In this episode, Mariana Dalto interviews Batu Cet about his entrepreneurial journey, focusing on the intricacies and phases of joint ventures. Batu sheds light on common partnership mistakes and the importance of team training, offering guidance on setting up a successful joint venture project. The conversation delves into his team's additional services and the role of outsourcing while emphasizi...

In this episode, Mariana Dalto talks to Aaron Goodwin about his entrepreneurial journey and his career shift to real estate in response to COVID-19. Aaron emphasizes the importance of coaching and mentorship in business growth, sharing insights on his partnership with his wife and their strategy for scaling businesses from $1 million to $8 million. The discussion covers the roles of sales, marketi...

In this episode, Mariana Dalto chats with Bernice McDonald, exploring her journey and insights on managing fear. Bernice shares techniques and practices to overcome fear, introducing her book and its key phases. The discussion includes daily practices to cultivate courage and train your inner warrior. Bernice offers a final message of appreciation and reflection, sharing contact information and so...

In this episode, Mariana Dalto interviews Glenn Poulos, discussing his career journey and transition to business ownership with a focus on financial planning. Glenn shares insights on building a customer base and emphasizes the importance of due diligence when acquiring a business. He highlights the advantages of purchasing an established company and offers sales insights from his book, "Never Sit...

In this episode, Mariana Dalto welcomes Svetlana Dubinsky, who shares her journey from corporate life to entrepreneurship, driven by her collaboration with Joe Dispenza. Svetlana discusses the challenges faced by healthcare providers and offers solutions for managing stress effectively. She highlights the importance of self-awareness and introduces techniques for stress management, emphasizing the...

In this episode, Mariana Dalto interviews Scott Schilling about his journey in sales, marketing, and public speaking. Scott highlights the importance of authenticity and relationship-building in business, discussing challenges and the role of AI. He introduces his "Seven Steps to Heart-Centered Selling" ebook, focusing on value, authenticity, and understanding customer needs. The conversation cove...

In this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Fa...