The Manufacturing Marketer

On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary leading the discussion, we'll cover everything you need to know about using Google Ads for industrial marketing. Are you wondering if Google Ads is the right choice for your company? Our in-house experts Mary, Brendon, and Aren will share their...

Mary and Brendon discuss their growth areas in marketing over the last year. They close the conversation out by discussing what excites them in B2B industrial marketing as we move into 2023

As promised, here is the follow-up to our last episode with a bunch more questions the TMM crew answer. Joining Mary and Brendon on this show are our performance marketer Kevin McClary and IML moderator Peyton Warren. Join the industrial marketing community live the 1st and 3rd Thursdays of the month at 10am CST. Register at industrialmarketinglive.com & Join us digitally in our slack group, DM or...

On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions. We take questions from industrial marketers on: - Our favorite digital tools - Retargeting - UTMs - AI and a lot more! This is the audio version of our live web show Industrial Marketing Live. This show happens twice month and it is full of industrial marketers hanging out and discussing a...

Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines. ∙ Content strategy starts by determining your goal ∙ Creating a content plan - what do we need to create and what mediums to use? ∙ Is recurring content right for you? Be sure to check out our...

James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read.

How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting. — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Le...

What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer.

We welcome IML veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS. We'll pick his brain about: > His professional transition to SaaS > A better structure for marketing programs > Reporting and data visualization — If you enjoyed this conversation, we hope you’ll consider joining Industrial...

The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies. ∙ Defining what results mean ∙ Timeline to marketing ROI ∙ Why results take time Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM Join us twice...

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. Following up on the conversation from the last episode, Mary and Brendon ask Chris to delve into how industrial companies can start implementing a total customer experience program. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive....

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. On this session of Industrial Marketing Live, Chris shares his takeaways on the importance of customer experience and how your brand fits into the big picture. _____ If you enjoyed this conversation, join our next session of Industrial Marketing Live! Learn more and register at https://www.industrialmar...

On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023 We discuss: - How to think about your marketing strategy - The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing...

Featuring Michael Murphy from Hike2 Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership. This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/c...

Featuring Joe Sullivan, Co-Founder of Gorilla 76 At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients. ------ Join us twice a month on I...

Featuring Gorilla 76 Co-founder Joe Sullivan In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer. We cover: - The importance of asking questions and where to start - Shifting the conversation with leadership from tactics to business goals - Money and why yo...

Are industrial tradeshows dying? Maybe. But tradeshows can still be valuable if you do them right. On this episode, Mary and Brendon talk about getting your strategy right for tradeshows and answer these questions: Do you have the right goals in place? Is your event providing the right ROI? What tradeshows are the right ones to attend? How do we get the most out of our booth? Be sure to check out...