Joe Sullivan
The Manufacturing Executive
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Author
Joe Sullivan
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Current and Future Impact of the Inflation Reduction Act w/ Nihal Shetty 06.08.2024 28:28
In today's conversation, we're talking about the Inflation Reduction Act. What it's all about? Why's it matter to manufacturing leaders? What impact will it continue to have on our economy, regardless of whether we see a Kamala Harris or a Donald Trump administration take the reins in 2025? More broadly, we'll discuss why paying attention to (and understanding the potential impact of) key legislat...
Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht 30.07.2024 39:24
It's gonna cost me hundreds of thousands of dollars. It's gonna require a whole team to maintain it. And MAYBE we'll see some benefit by year three. This isn't exactly a compelling value proposition for making a major technology investment in your manufacturing business. Yet it's the overwhelming feeling the manufacturing leaders often feel when contemplating whether or not to do so. Jared Knecht,...
Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel 23.07.2024 40:53
Engineers and marketers may come from different planets. But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to drive messaging strategy. So how do you make that happen? How do you get the engineer to understand why their expertise and participation in marketing matters? And how do you get the marketer to understand ho...
A New Generation of Craftsmen with Character w/ Dave Hataj 16.07.2024 36:34
"The power and strength of our country is this next generation." These are the words of my guest today, Dave Hataj. Dave is a 35-year veteran of the manufacturing sector and founder of Craftsman with Character – a pre-apprenticeship program that focuses on character development and career guidance through mentoring relationships in industrial facilities. Dave will tell you that we have an entire g...
When and How to Implement a Warehouse Management System w/ Casey Winans 09.07.2024 38:39
Warehouse management systems. What exactly are they? What's different from the features in your ERP? Or your MES? Who truly needs a warehouse management system? When do you know you'll be ready for one? And how do you choose the right one for you? CEO of Fullstride, Casey Winans, is here to answer all of these questions and more.
When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell 02.07.2024 35:31
In most companies, experts are hired to do a specific job. Engineering does engineering. Marketing does marketing. Sales does sales. And so on. But what happens when each of those departments does their respective jobs in silos, without a common mission, and in the absence of collaboration? In today's conversation, Jeffrey Abell (engineer) and Adam Beck (industrial marketer) of Cadenas PARTsolutio...
The Benefits of an Employee-Ownership Culture w/ Brian Baker 25.06.2024 43:57
If you were out at a nice dinner with your significant other and you had the choice to be served by whichever waitress or waiter usually services your table OR the owner of the restaurant, who would you choose? In today's conversation, CEO and President of Sentry Equipment Brian Baker talks about the benefits of an employee-ownership culture. As a 28-year leader of an employee-owned manufacturing...
Moving From Custom-Engineered to Configuration-Based Products w/ Henrik Hulgaard 18.06.2024 37:04
In this conversation, Vice President of Product Management and co-founder of Configit, Henrik Hulgaard, talks about moving from a custom-engineered to configuration-based product offering. Specifically, he unpacks the benefits both to the customer AND the manufacturer of making this shift.
What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza 11.06.2024 30:50
Following a few decades of sending manufacturing across seas to drive down costs, big reshoring movements are in full force throughout the American manufacturing sector. But meanwhile in Germany, much of that manufacturing never left in the first place. Through strategies that have included embracing automation, localizing manufacturing operations and focusing on quality, German manufacturing has...
Getting Inside the Minds of the Next Generation w/ Meaghan Ziemba 04.06.2024 46:34
We all know that we need to find ways to engage the next generation so we can build the manufacturing workforce of the future. And it's no secret to anyone listening that this next generation uses technology differently, interacts with people differently and collects information differently. But they also have different core values and care about different things. In today's conversation, Meaghan...
How to Adapt in a Changing B2B Manufacturing Buying Landscape w/ Joe Sullivan 28.05.2024 16:31
For many B2B manufacturing organizations, what got them where they are today won’t get them where they want to go in the years ahead. In this concise solo episode, The Manufacturing Executive's host Joe Sullivan draws on over a decade of experience advising manufacturing leaders to share his own perspective about how the buying landscape has changed, and what actions need to be taken from a market...
How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova 21.05.2024 32:37
For years, product development has meant designing a few things, and then manufacturing them in the thousands or millions. But CEO of Nullpace, Dr. Masha Petrova, will tell you, we're quickly moving in a direction where we can design thousands of things and then manufacture just a few of them. She'll dive into the ways design engineering technology is enabling manufacturers to replace time and mon...
Empowering a Self-Directed Workforce w/ Matthew Rassi 14.05.2024 28:16
Quite a few manufacturing leaders that I talk to – whether through interviews on this show or in marketing consultations that I conduct – are leading second or third-generation family-owned businesses. They've built successful companies, but have struggled to let go of responsibilities, to delegate and to empower their people to play a role in shaping the company's future success. As lean manufact...
Product Development Driven By Customer Insights w/ Dan Adams 07.05.2024 39:04
Where do new product ideas come from? Do they stem from the needs of your customers and prospects? Or do they come from what you THINK your prospects and customers might need? In today's conversation, Founder of AIM Institute, Dan Adams, will talk about how to drive new product blueprinting through real customer insights.
Four Pillars of Sustainability for Manufacturers w/ Dakota Malone 30.04.2024 39:17
When I think about sustainability, MY mind goes straight to the environment. But when Managing Partner of Community Solar Authority, Dakota Malone, thinks about sustainability, the environment is one of four pillars that all work together. In this conversation, Dakota breaks them down for you and explains why today's manufacturing leaders should care.
Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington 23.04.2024 46:31
All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technologies, Kris Harrington, is digital commerce expert....
Building a Digital Backbone for Your Manufacturing Business w/ Paul Van Metre 16.04.2024 39:24
When you make the investment in a sturdy digital backbone for running your manufacturing operation – your ERP, your QMS, your MES.... – You protect yourself from loss of tribal knowledge – You create efficiencies through process documentation – You set yourself up for smoother compliance audits – And ultimately, you create an environment that can foster scalable growth In this conversation, Co-Fou...
7 Central Themes from 200 Episodes of The Manufacturing Executive w/ Joe Sullivan 09.04.2024 48:54
For 200 consecutive weeks without missing a single Tuesday morning, I've published interviews with manufacturing leaders (and professionals influencing manufacturing leaders) about the things that matter most to them. In this milestone episode, I've compiled sound bites from 21 of those 200 episodes (and referenced many others as well), and I've organized what I've heard and summarized what I've l...
Building a Service Culture w/ Fred Reggie 02.04.2024 41:28
When I hear the word "service" in a business setting, my mind goes straight to CUSTOMER service. But the concept of serving becomes so much more powerful when it finds its way into all the other aspects of running a business. In this episode, business coach Fred Reggie talks about about building what he calls a service culture. Specifically, he touches on the importance of two-way communication, c...
E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson 26.03.2024 38:58
If you sell big-ticket, heavily-engineered, CapEx equipment through a long, consultative sales processes, e-commerce couldn't possibly be for you. Right? If you're a contract manufacturer custom designing products for your customers, e-commerce couldn't possibly be for you. Right? If you're a manufacturer selling anything other than a low-price point, commodity product, e-commerce couldn't possibl...
On-Demand Labor for a Fluctuating Demand Curve w/ Adam Rubatt 19.03.2024 29:06
Managing fixed labor costs is hard enough in a complex manufacturing environment. Then you throw a pandemic on top of it that only deepens an already problematic labor market, you sprinkle in some supply chain disruption and you add some economic uncertainty to the mix. What do you have left? Lots of confusion and stress about how to plan for labor in your business. In today's conversation, Adam R...
How Curiosity Drives Smart Business Decisions w/ Jim Vaselopulos 12.03.2024 32:38
There's nothing easy about being a leader, whether you're leading a marketing agency like me or a manufacturing organization like many of you. Founder and CEO of Rafti Advisors, Jim Vaselopulos, is an advisor to business leaders and host of a leadership podcast that's been running since 2016. In this episode, he'll draw on his experiences guiding B2B manufacturing leaders as we talk about: – Letti...
The Real Reason Manufacturers Are Missing with Gen Z w/ Jacob Sanchez 05.03.2024 42:53
The more manufacturing leaders you talk to, the more opinions and perspectives you'll hear about why we're struggling to pull young Millennials and Gen Zers into the industrial sector workforce: – General awareness issues – A perception of dirty, dark and dangerous jobs – Negative associations among youth (and their parents) with a career path other than "go to college and get a white-collar job"...
5 Key Principles for Creating a Culture of Initiative w/ Jason Riley 27.02.2024 44:30
If you were to interview a variety of successful manufacturing leaders and analyze their respective approaches to effective leadership, I think you'd find a lot less directing than you would enabling. In this episode, Jason Riley, COO of the additive manufacturing company Fabrisonic, draws on his experience both as a military leader and a manufacturing leader to break down what he refers to as "5...
Reengineering the Design Review w/ Adam Keating 20.02.2024 32:28
New product development today is more complex than ever before. With teams spread out across the country (or the globe), decentralized product data, supply chain challenges and more demanding customers, design engineering is just plain hard. Adam Keating, Co-Founder and CEO of CoLab, has been building the software and the company that's working to solve these problems. In this conversation, he'll...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.