The Manager's Playbook

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis What does it really take to break an artist into the mainstream? Rachelle Jean-Louis , manager of Victoria Monét , reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups. From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle tak...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and the one person every recording artist needs. Listen to the full episode here - Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu Watch the Episodes On Youtube -...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and how it's INCREDIBLY IMPORTANT to explore the crucial roles of a recording artist manager and a music lawyer in navigating the music industry successfully. Listen to the ful...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business. Listen to the full episode here - Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Listen to the full episode here - Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite your passion and well-being. This guide offers actionable steps to balance your energy, establish healthy routines, and reconnect with your inner purpose. Learn how to navigate the demands of the industr...

Listen to the full episode here - Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record label. This video dives into his journey as a self-made artist, navigating the music industry as a TRUE DIY musician! From viral success and hit songs to building a loyal fan base, learn about Dani...

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional mana...

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their par...

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Daniel Caesar's hit record "Best Part" featuring H.E.R., sharing insights from conception to creation. They also discuss the collaborative dynamics of co-managing, insights into their partnership with Gold...

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships. Listen to the full episode here - Spotify- https://open.spotify.com/episode/4...

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist manager in 2024, discussing the evolving industry landscape and the the debate between commissions and partnerships. Listen to the full episode here - Spotify- https://open.spotify.com/epi...

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right, these individuals master the songwriting craft by weaving compelling emotion into their music. Join us as we explore how storytelling plays a crucial role in the work of these talented artists. L...

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey. Tyler discusses his humble beginnings, relentless work ethic, and the leap of faith he took moving to LA and attending USC for Artist Management, even when no one believed in him. His story is a testament to p...

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your research and being prepared in the music industry while he delves into his formative years working with Jamil ‘Big Juice’ Davis, Drake and the OVO team. Listen to the full episode here - Spotify- https://o...

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exceptional work ethic, and originality. We explore the dynamic of managing prolific artists versus influential songwriters, with insights into PARTYNEXTDOOR's creative process, his unique production...

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in smaller venues through outstanding live performances. Carter also highlights the value of partnering with good record labels to gain industry support and reach broader audiences. These insights offer a roa...

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal Music Group (UMG) and TikTok. As one of the key figures in the music business, Troy brings a unique perspective to the UMG dispute. Carter goes into the evolving landscape of music distribution, cons...

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extraordinary talent in the music industry. Discover the secrets behind spotting a future superstar, the challenges of managing iconic artists, and the strategies for building a successful career in music....

In this episode of The Manager’s Playbook , we sit down with Gavin Sheppard, co-founder of The Remix Project , a cultural incubator that has helped launch the careers of countless artists and creatives. Gavin shares his journey from growing up with artist and journalist parents to building a program that bridges the gap between raw talent and the mainstream industry. He reflects on how his own str...

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the biggest tracks in hip-hop and R&B, T-Minus shares the story behind his rise to success. He talks about how he first met Drake, the creative process behind their iconic collaborations, and what it tak...

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Caribbean roots and church upbringing shaped her approach to managing Grammy-winning talent like Lucky Daye, Dee Mile, and Camper, and how she co-founded Good Company Records with the Walt Disney Group....

Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hosted by Mauricio Ruiz, Jessie and her longtime manager Byron Wilson pull back the curtain on what it really takes to build a legacy in the music industry. From Jessie’s early days at Toronto’s Remix Proj...

Director X is the embodiment of innovation, authenticity, and masterful storytelling. With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has reshaped the visual language of the music video industry. But his path to success wasn’t a straight shot to stardom. In this can’t-miss episode of The Manager's Playbook, hosted by Mauricio Ruiz, Direct...