The Manager's Playbook

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and...

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creativ...

The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey. Listen to the full epi...

The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success. Listen to the full episode here - Spotify- ht...

The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities. Listen to the full episode here - Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?...

The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget. Listen to the full episode here - Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbT...

The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist teams to mastering the challenges of management, Ritter talks about why understanding the fundamentals, adapting quickly, and valuing experience over traditional education are key to success in today’s f...

Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around Hopsin, the power of community in Funk Volume’s rise, and why content, storytelling, and consistency are key to thriving in today’s digital landscape. Listen to the full episode here - Spotify- https...

The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the importance of supporting artists’ well-being and the relentless drive it takes to succeed. A must-listen for anyone navigating the highs and lows of the business. Listen to the full episode here - Spotif...

The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Joey Moi. Hear how those relationships led to The Core managing one of the biggest rock bands in the world—and what it takes to build trust, loyalty, and long-term success in the music business. Lis...

Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the noise still takes serious work ethic. Join Tikhman and Zaruk as they share what it really takes to build lasting careers in today’s music industry and why hustle still matters more than ever. Listen...

Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’t just music, but a powerful force influencing how we live, think, and connect today. Listen to the full episode here - Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-f...

In this episode of The Manager’s Playbook , Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent brands of the 2010s alongside Hopsin. Dame breaks down the power of artist-manager loyalty, the real work behind brand building, and why ownership is critical in today’s music business. He reflects on F...

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives suc...

What does Lex Borrero mean by "Managers Should Get 50%"? THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipl...

In this episode of The Manager’s Playbook , we sit down with Chris Anokute , the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long . As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist— from album creation to the hidden power plays that shape careers . We dive into the realities of art...

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis What does it really take to break an artist into the mainstream? Rachelle Jean-Louis , manager of Victoria Monét , reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups. From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle tak...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and the one person every recording artist needs. Listen to the full episode here - Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu Watch the Episodes On Youtube -...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business and how it's INCREDIBLY IMPORTANT to explore the crucial roles of a recording artist manager and a music lawyer in navigating the music industry successfully. Listen to the ful...

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today's business. Listen to the full episode here - Spotify- https://open.spotify.com/episode/2nzVDnlBIGJF98N3hctHsu Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Listen to the full episode here - Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite your passion and well-being. This guide offers actionable steps to balance your energy, establish healthy routines, and reconnect with your inner purpose. Learn how to navigate the demands of the industr...

Listen to the full episode here - Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXER Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record label. This video dives into his journey as a self-made artist, navigating the music industry as a TRUE DIY musician! From viral success and hit songs to building a loyal fan base, learn about Dani...

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional mana...