Jess Nickerson and Andy Pondillo

The Making of a Marketer

Business EN ↓ 129 episodes

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.

Author

Jess Nickerson and Andy Pondillo

Episodes

The Making of a Marketer - Autobidding Crash Course! 02.02.2023 49:36

🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - Architecting a Measurement Strategy 26.01.2023 40:29

🤔 Conversions, tags, look back windows, offline conversions? Oh my!🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - Audience Network Fact vs. Fiction 25.01.2023 31:00

To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Making of a Marketer - Brand, Brand, and more Brand! 25.01.2023 38:19

This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute. Learn more about your ad choices. Visit megaphone.fm/adchoices