The Making of a Marketer

Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is...

Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring f...

Winter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings c...

🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and...

👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swa...

🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us. 🏚️ Happy Hall...

📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders. Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup. Learn...

We are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham. Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag #WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Ma...

Jess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one! On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry. Oh and maybe a Halloween marketing question or two...

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's show we delve deep into the wild world of digital performance marketing! Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey th...

Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday! Learn more about your ad choices. Visit megaphone.fm/adchoices

🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar. With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not...

🤖 On today's episode we're venturing into the wild world of AI. From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chat...

Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices

It's day 3 of our summer tour! ☀️ 📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic....

We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond. Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael ser...

☀️ Three podcasts in three days? Welcome to our first episode of our summer tour! Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and mo...

Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix. https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/ Learn more about your ad choices. Visit megaphone...

Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing? Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, d...

Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices