The MadTech Podcast

Today’s MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region. Forrester report: Happydemics Brand li...

Today’s MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal. 

On today's MadTech Daily we look at OpenAI's purchase of TBPN, CNN developing its own agentic infrastructure in preparation for AI-driven media transactions, and Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok. 

How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent buying in the future? In this mailbag episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to answer our listeners’ biggest quest...

 On today’s MadTech Daily we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date despite a 22.5% streaming boost from the Nine Olympics, and WPP Media launching ‘YouTube 5K’.

Today’s MadTech Daily covers OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face a class action lawsuit over the late disclosure of his Twitter stake.

Today’s MadTech Daily covers Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under-16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ striking its latest European deal with Italy’s Rai.

Today’s MadTech Daily covers Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to vote on a $111bn Paramount–Skydance takeover.

On today’s MadTech Daily we look at OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with RTVE.

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu. They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps. 0:00 Introduction 1:20 IAB Australia launches...

On today’s MadTech Daily, a jury finds Meta and YouTube liable for harming young users, a judge dismisses publishers’ Google monopoly claim, and the UK government is accused of shifting goalposts regarding the LHF ad ban.

Today’s MadTech Daily covers TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban. 

Today’s MadTech Daily covers OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X considering a new method to win back advertisers.

Today’s MadTech Daily covers ChatGPT’s slow rollout of ads frustrating partners, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

Today’s MadTech Daily covers Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. 

On today’s MadTech Daily we discuss the UK government U-turning on their AI copyright plans, IAB Australia launching a measurement initiative, and Britannica suing OpenAI over AI training.

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet. They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals. 0:00 Int...

Today’s MadTech Daily covers Publicis advising clients to avoid The Trade Desk, Meta missing illegal financial ads in Britain, and Alibaba forming a new AI business group.

In today’s MadTech Daily we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.

Today’s MadTech Daily covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration. 

Today's MadTech Daily covers the latest surrounding ads on Gemini, an AI acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial.

At what figure did Axel Springer acquire the Telegraph? What percentage of ads served on ChatGPT were retail and grocery related? How many children are taking part in the UK's trial for a potential social media ban? In this quiz edition of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and John Still, head of content. They look into M&A in publish...

Today's MadTech Daily covers Ofcom taking action against social media platforms for their failure to protect children under the age of 13, research demonstrating that the public opposes ads on the BBC, and Meta's acquisition of Moltbook, a social network designed for AI agents. 

Today’s MadTech Daily covers Meta hiking ad fees in some European regions, a ruling from a California judge regarding AI agents, and a new Playbook launched by the IPA to help agencies with their pricing models.