Team MADness

The MADness Podcast

Business EN ↓ 33 episodes

The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. Find your school on doris here .

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Team MADness

Episodes

MAD Community Update: July 2024 27.07.2024 5:22

Nik brings you a short update on what's new with the podcast, including a new episode format for Season 2 and our upcoming collaboration with The PIE.

A story about War(saw) ft. Nikita Vasyliev 25.07.2024 36:04

Nikita Vasyliev, Communications & Marketing Manager at Pechersk School International, speaks to James and Nik about his experience of the war in Ukraine, how you relocate a school in the middle of a conflict, and the springs of hope that come the warmth of an international school community.

The A-merry-go-round ft. Elizabeth Drake 11.07.2024 36:30

Elizabeth Drake, VP Global Marketing at Amerigo Education, chats to James and Nik about the secondary system in the USA, selling the American dream, and why a bit of good old hustle is ingredient in the recipe for success.

Forstering success in BKK ft. Jane Forster 27.06.2024 35:07

Jane Forster, Director of Marketing and Admissions at Wellington College International Bangkok, talks about standing out in a competitive marketplace, why the perfect photo is the most powerful marketing asset, and the key differences between the marketing and admissions functions in an international school as she joins James and Nik in the studio.

XCL-ing in the MADness game ft. Irene Chung 13.06.2024 38:40

Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.

Tackling the new Rugby ft. Anne Dickinson 30.05.2024 34:29

We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about building MAD processes at a start-up international school, how you explain that Rugby School is more than a school for rugby, and the changing expat demographics in Japan.

CXey and I Know It ft. Jason Hoppner 16.05.2024 50:57

We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get his take on everything from CX strategies to the current market dynamics in Singapore.

The Preview - Introducing our guests - and ourselves 20.04.2024 37:01

James and Nik take to the virtual studio for the preview edition of The MADness Podcast. With a full roster of guests already lined up for Season One, they discuss who's who and some of the key themes already emerging as excitement builds for Episode One.