The MAD Mix
The MAD Mix Podcast
The MAD Mix Podcast is a show hosted by Malick Ba and Dakarai Turner. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from a marketing perspective. To learn more about The MAD Mix, visit us at themadmix.com@the_madmix@malickbba@dakturner
Where to listen?
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Episodes
S4E16: Lazy or unfairly treated? The generation wars continue 17.08.2022 41:33
Season 4, episode 16 (99 total)! Here's what Dak and Malick discuss: [04:55] The streaming wars continue for Disney+ and Netflix [10:10] “Quiet Quitting” goes viral and it’s Gen Z vs Gen X [19:49] CEO goes viral for announcing layoffs with a crying selfie [30:30] New study shows 24% of Canadians would quit if required to work full-time in office after remote work [40:17] What we have planned...
S4E15: Toronto music festivals are down bad 10.08.2022 48:25
Season 4, episode 15! Here's what Dak and Malick discuss: [04:00] The absolute mess of music festivals in Toronto this summer [16:50] Do contract positions for marketing professionals help the employee or the employer? [26:00] Togetherr aims to use AI to build the best creative teams to work on brand projects - could this disrupt creative agencies? [34:15] Maintaining authenticity in the workplace...
S4E14: Make Instagram Instagram again 04.08.2022 45:12
Season 4, episode 14! Here's what Dak and Malick discuss: [06:25] Instagram reverts back on new changes after user backlash [17:45] Should we be mad at celebrities for their private jet-use or corporations? [23:25] What’s holding marketers back from writing proper creative briefs? [35:20] Meta (Facebook Inc) sees an increase in diverse hires since allowing remote work [41:30] Would you take a...
S4E13: We are back and we're outside!! 27.07.2022 49:39
Season 4, episode 13! Here's what Dak and Malick discuss: [01:15] What have we been up to? Vacation/summer update [13:02] Drake album review [19:44] Instagram adds notes/statuses to the platform - useful or useless? [26:05] Rogers outage felt across Canada - what’s next? [35:00] Why is every company trying to offer subscriptions? [40:24] Advance pay options coming to Canada - finally someth...
S4E12: What do you do when your portfolio is down bad? 15.06.2022 47:40
Season 4, episode 12! Here's what Dak and Malick discuss: [05:50] Stock market and crypto is down horrendous [13:55] Increasing amounts of companies rescinding accepted job offers [21:15] Is TikTok really the superior search engine? [27:15] Apple and Major League Soccer sign a 10-year deal to stream games on Apple TV [33:42] Squid Game 2 is arriving on Netflix - Will it take off like the first sea...
S4E11: When will the company swag ever actually hit? 09.06.2022 44:57
Season 4, episode 11! Here's what Dak and Malick discuss: [04:20] Ontario’s 2022 election was the lowest voter turnout in history [07:30] Apple debuts a buy now, pay later feature [15:20] Elon Musk puts an end to Tesla’s WFH policy [20:30] Why is company merch so bad? [29:40] Morbius Twitter memes spark a 2nd premiere flop [36:40] Burger King steps into the performative Pride celebrations Sen...
S4E10: Treat your employees well and they'll do all the marketing for you 01.06.2022 44:06
Season 4, episode 10! Here's what Dak and Malick discuss: [04:20] Pepsi drops out as presenting sponsor for the Super Bowl Halftime Show after a 10-year run [11:40] Almost half of Gen-z and Millennials live paycheque to paycheque - what does this really mean? [19:40] Microsoft doubles budget for employee salaries to address inflation - will we see other companies follow suit? [30:05] Sexual abuse...
S4E09: Breaking down Mr. Morale & the Big Steppers and discussing Kendrick's legacy 25.05.2022 45:46
Season 4, episode 9! Here's what Dak and Malick discuss: [05:30] Kendrick Lamar album review - what kind of legacy has Kendrick created? [15:16] J. Cole signs with the Scarborough Shooting Stars - big moment for Toronto [21:55] Toxic sports fan culture in the NHL and across other leagues [31:05] Corporations jump on the Juneteenth bandwagon [39:48] Andre Drummond’s NFT collab went from $50k t...
S4E08: Let's let the ad campaign speak for itself 11.05.2022 46:08
Season 4, episode 8! Here's what Dak and Malick discuss: [07:40] Anticipating Kendrick Lamar’s new album [12:09] Twitter confusing Young Thug’s "YSL" with Yves Saint Laurent [18:18] The success of AirPods for Apple [23:02] What happens when big corporations steal ideas from small businesses? [31:20] Empty creative promises in advertising campaigns Listener segment [42:18] Vague insights in ad...
S4E07: Has Netflix lost its juice? 27.04.2022 45:40
Season 4, episode 7! Here's what Dak and Malick discuss: [05:15] Elon Musk officially buys Twitter for $44B [12:00] Netflix set to lose 2 million subscribers by the end of Q2 - what are they doing wrong? [21:55] Brands flirting with one another on social media - who is this for? [32:45] JPMorgan is tracking their staff’s in-office attendance [36:45] Are we tired of brand sustainability messaging?...
S4E06: It's time to disrupt business jargon 20.04.2022 52:23
Season 4, episode 6! Here's what Dak and Malick discuss: [06:10] Elon Musk puts in an offer to buy Twitter [15:05] The ridiculousness of business jargon and why we all use it [20:25] Distinguishing between your work-self and personal-self [28:05] A man in Kentucky sues his company for throwing an unwanted birthday party that triggered a panic attack Listener Questions [36:01] What’s on...
S4E05: Don't celebrate my efforts publicly if I'm discriminated internally 13.04.2022 44:57
Season 4, episode 5! Here's what Dak and Malick discuss: [06:05] Burger King gets sued for misrepresenting the size of the Whopper in commercials [14:40] Would a 100k salary be life-changing for you? [23:45] When equity becomes a problem for the privileged [31:35] The challenges Black employees face when climbing the career ladder [36:25] Agencies using Black talent to run their diversity efforts...
S4E03: No LinkedIn while on vacation 30.03.2022 44:29
Season 4, episode 3! Here's what Dak and Malick discuss: [04:10] Benefit of traveling to limit the daily stress of working [10:40] Deleting social media apps for your mental health [16:50] Will Smith slaps Chris Rock at the Oscars and the memes are flooding the internet [24:45] Pusha T and Arby’s release a McDonald’s diss track [33:33] What is the current pulse on NFT’s? [39:27] Rising popularity...
S4E02: It's a lot easier to appear authentic, when you've done the work 16.03.2022 44:08
Season 4, episode 2! Here's what Dak and Malick discuss: [10:00] Reflecting on brand messages during Black History Month this year [14:21] Brand messaging during International Women’s Day and the Gender Pay Bot on Twitter [27:00] Is it fair for companies to urge their employees to come back to the office? [33:50] Better.com CEO lays off 50% of staff right before the holidays [40:40] The popul...
S4E01: A conversation about Black Liberation - BHM Guest Speaker Session 09.03.2022 54:29
Our season 4 premiere is here! We had the chance to host a guest speaker session for Black History Month with the folks at Cossette. The theme was liberation and we explored what this meant to us as Black men. Enjoy! [01:50] Introductions and explaining the purpose of The MAD Mix [05:35] What does liberation mean to us as Black men? [08:35] What does it mean to bring your “true self” to work? [17:...
S3E34: The 2021 Wrap Up *Season Finale* 29.12.2021 1:00:29
Season 3, episode 34! Here's what Dak and Malick discuss for the season 3 finale: [06:18] Recap of key themes for 2021 [25:55] Highlight and lowlight brand and marketing moments of the year [36:55] What did 2021 look like in our personal lives and what are we looking forward to in 2022? [46:41] How have brands responded to social justice and diversity commitments in 2021? [53:21] What is your bigg...
S3E33: When it comes to social media, the more random the better 22.12.2021 47:12
Season 3, episode 33! Here's what Dak and Malick discuss: [05:32] Thoughts on the latest COVID restrictions in Ontario [13:15] YouTube removes the dislike count on videos - but why? [19:20] Peloton’s reactive marketing to going viral online [29:05] A 16-hour Twitter Spaces role-play speaks to the randomness of social audio features [37:00] Will the Metaverse change how we show up to work meetings?...
S3E32: Spotify Wrapped: Where the users do all the marketing for you 08.12.2021 48:14
Season 3, episode 32! Here's what Dak and Malick discuss: [05:30] Analyzing the #SpotifyWrapped campaign [16:00] Discussing our podcast’s Spotify Wrapped stats [18:40] Justin Bieber x Tim Hortons partnership called TimBiebs [28:15] A&W releases a new merch line - who’s buying this? [37:06] CEO of better.com lays off 900 people on a Zoom call [40:35] New video of a robot with human-like express...
S3E31: What’s the first sign that you’re over your job? 24.11.2021 46:16
Season 3, episode 31! Here's what Dak and Malick discuss: [04:30] The latest IG story trend and how it's taking off [10:50] Kanye and Drake settle their beef [13:36] Does Black Friday coming up influence your purchase decisions? [18:46] When do you know it’s time to quit your job? [27:12] Crypto.com purchases the naming rights to the Staples Centre [34:00] Scotiabank is testing out removing resume...
S3E30: The Astroworld Festival tragedy and its future impact 10.11.2021 46:33
Season 3, episode 30! Here's what Dak and Malick discuss: [04:10] Nike announces plans to join Metaverse, selling digital sneakers and accessories [12:15] 8 people died and hundred injured at Astroworld Festival - how does something like this happen? [22:12] Is it cringe when brands change their tone to appeal to Gen z? [28:05] Ranting about LinkedIn polls and the posts that get the most engagemen...
S3E29: Non-toxic work environments are the latest trend 03.11.2021 44:57
Season 3, episode 29! Here's what Dak and Malick discuss: [06:00] Facebook rebrands their parent company as “Meta” [14:02] The Working for Workers act in Ontario that aims to make life easier for employees in the province [27:14] Sexual assault case covered up for years by Chicago Blackhawks - brand responses after backlash [36:29] 75th season of the NBA and acknowledging the growth and progressiv...
S3E28: The randomness of brand social interactions in 2021 27.10.2021 45:44
Season 3, episode 28! Here's what Dak and Malick discuss: [06:36] Examples of brands executing Halloween campaigns [12:24] Dionne Warwick’s Twitter fame and interaction with brands [17:50] Megan Thee Stallion promotes Cash App in an unconventional way [22:50] Do you think Drake is behind his own memes for promotion? [28:28] Donald Trump is launching a new social media platform - what are the ramif...
S3E27: The impact of Squid Game and how viral success can't be predicted 20.10.2021 47:27
Season 3, episode 27! Here's what Dak and Malick discuss: [03:20] The impact of Squid Game and its unpredictable success [10:31] Red flags trend on Twitter and all the brands get involved [17:40] Facebook, Instagram, and WhatsApp goes down and the jokes start rolling in [22:57] Is there no pressure for dominant brands to lead in innovation? [31:00] How do we actually tackle mental health issues in...
S3E26: When is it too late for a brand to respond to a viral moment? 29.09.2021 45:59
Season 3, episode 26! Here's what Dak and Malick discuss: [04:00] Recap of the federal election in Canada [06:25] When brands are late to the meme - Jack Astor’s CLB billboard ad [15:50] What sparks the need for legacy brands to change their branding? [25:06] Ad Agencies recreating office environments through digital games - how do we think this will be used? [31:35] Apple is looking to test and s...
S3E25: Is a lunch with Jay-Z really worth $500k? 22.09.2021 46:19
Season 3, episode 25! Here's what Dak and Malick discuss: [03:13] Discussing the federal election in Canada and the quick turnaround for campaigning [11:50] TikTok is officially being watched more than YouTube - what's the future of the platform? [20:04] Facebook and RayBans collaborate to launch smart glasses - will it take off? [28:12] Taco Bell is trialing a subscription service for tacos in th...
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