The M Word - Marketing, Meaning + What Matters

In this inspiring episode of The M Word, Alex Trakas, founder of Bash Boxing, gets deeply personal about her business journey. Alex’s entrepreneurial journey to create and expand Bash Boxing is rooted in her strong connection to dance and movement, and was greatly influenced by her father’s unwavering support and love before his death. Alex […] The post Episode 34: Alex Trakas, Bash Boxing first a...

In this engaging episode of the “M Word” podcast, host Tara Claeys, founder of Design TLC, discusses her journey in marketing, entrepreneurship, and niche specialization. With a background in advertising and marketing, Tara ventured into digital design and WordPress websites for small schools and education-focused nonprofits. She emphasizes the importance of trusting one’s instincts, living […] Th...

In this podcast episode, hosts Jennifer Mulchandani and Heather Myklegard discuss the significance of making positive first impressions in marketing and business interactions. They share personal anecdotes of past mistakes and lessons learned, emphasizing the importance of avoiding errors that can harm relationships with clients. Jennifer and Heather discuss how first impressions set the tone […]...

If you thought we were done with discussing brand… think again! In this bonus Season 2 episode, Heather Myklegard interviews co-host Jennifer Mulchandani about Arlington Strategy’s beginnings, development, rebrand, and future. Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations. Connect with us on our socials on Facebook, Twitter, LinkedIn, […] The post Bonus...

In the season 2 wrap-up, co-hosts Jennifer Mulchandani and Heather Myklegard go back through their discussions on all things brand. Tune in to hear them share highlights from each guest, what they learned, and their favorite moments captured both on and off the record. Subscribe to The M Word wherever you listen to podcasts for […] The post Season 2 Wrap-Up first appeared on Arlington Strategy .

Today we are talking with Whytni Kernodle, attorney, political strategist, co-founder and president of Black Parents of Arlington, co-founder and steering committee member of Arlington for Justice (where she also co-hosts a Facebook live show about racial and justice issues called Let’s Talk Tuesday), and now the CEO of Arlington Independent Media. Tune in to […] The post Whytni Kernodle: Arlingto...

Today we are talking with Karen Bate, former journalist and Congressional press secretary, co-founder of the professional networking group Awesome Women, and founder of KB Concepts PR. Tune in to hear Karen talk about her current brand projects and the importance of diversity, equity, and inclusion statements. Thanks for listening; we hope you’ll come back! […] The post Karen Bate: KB Concepts PR...

Today we are talking with Julius D. “JD” Spain, Sr., U.S. Marine Corps combat veteran, civil rights Community Advocate, and President of the National Association for the Advancement of Colored People (NAACP) Arlington Branch. Tune in to hear JD talk about how he utilizes his Southern upbringing to lead the local NAACP branch with a […] The post Julius D. “JD” Spain, Sr.: NAACP Arlington first appe...

Today we are talking with Gavin Hammar, the founder of StoryPrompt, and former CEO and founder of Sendible, which was acquired in 2021. Gavin builds and grows self-funded Software as a Service (SaaS) businesses and knows the importance of investing in a brand at the start of the journey.  Tune in to hear Gavin talk […] The post Gavin Hammar: StoryPrompt first appeared on Arlington Strategy .

Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group. An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms.  […] The post Manny Cosme: CFO Servi...

Today we are talking with Navare Carter, a passionate brand therapist, multi-award-winning designer, and founder of Intuitive. With over a decade of design experience and knowledge in brand strategizing, Navare has a proven track record of delivering extraordinary brand identities and websites for brands and companies alike, giving them a competitive advantage. Tune in to […] The post Navare Carte...

Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award. Evelyn started her website and design company as a graphic designer in 1996 so she could work from home […] The post Evelyn Powers: Design Powers first appeared on Arlington Strat...

Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company. One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him […] The post Greg Hamilton: Arlington Magazine first appeared on Arlington...

Today we’re talking with Christine Wilson from MtoM Consulting, based in Falls Church, Virginia. Christine started her business in 2011 as a single consultant around a kitchen table. Initially helping businesses market to moms, she’s since spent the last ten years growing the MtoM brand and her agency to provide digital marketing expertise for clients […] The post Christine Wilson: MtoM Consulting...

Today we’re talking with Kate Bates, President and CEO of the Arlington Chamber of Commerce. Kate also serves on several local and regional boards, including the Arlington Economic Development Commission and the Leadership Center for Excellence Board of Directors. In 2019, Kate led the Chamber through a rebrand, managing to modernize and refresh the brand […] The post Kate Bates: Arlington Chamber...

Today we’re talking with Kim Klingler, Executive Director of the Columbia Pike Partnership. Kim is well-known in the Arlington, VA community through the many hats and roles she has held in her career, including being chair of Arlington’s Emergency Preparedness Advisory Committee. Last year, we got to know Kim when Arlington Strategy was hired to […] The post Kim Klingler: Columbia Pike Partnership...

Today’s episode features Diana Nakarmi, co-founder of Pentagon Mixed Martial Arts, a small studio in Arlington, Virginia, started 10 years ago with her now-husband. Together, they’ve built a brand based on passion and a dream of changing lives through Mixed Martial Arts. Diana shares how building a brand takes investment — financial and otherwise — […] The post Diana Nakarmi: Pentagon Mixed Martia...

Welcome to Season 2 of The M Word! In the season opener, co-hosts Jennifer Mulchandani and Heather Myklegard discuss how to build a brand, why it’s important, and how to know when it’s time for an update. Subscribe to The M Word wherever you listen to podcasts or listen direct from The M Word page. […] The post Season 2: All About Brand! first appeared on Arlington Strategy .

Marketing experts and hosts of The M Word, Jennifer and Heather are back for our final episode of 2021 to help you plan your EOY campaign. As the year closes, here are some tips, tricks and tools to utilize for your EOY giving campaign for nonprofits and beyond. Listen to five important things that they’ve […] The post Episode 16: It’s Not Too Late to Plan Your EOY Campaign first appeared on Arlin...

  Author of The Golden Rules of Social Media Marketing and host of the Business, Jesus, Sweet Tea podcast, Heather Heuman helps companies and brands use the power of social media strategy the right way so they can scale their income, impact and influence. She calls South Carolina home, loves being a wife and mom, […] The post Episode 15: Aligning Social Media With Your Business Goals first appeare...

Dr. Natasha Ungerer, co-founder of Clarendon Animal Care, shares how engaging in your community and supporting causes that you are passionate about may just be the key to success. Natasha/Dr. Ungerer is a native of western New York. Growing up she always knew she wanted to be a veterinarian (her Dr. Seuss’ All About Me book […] The post Episode 14: Engaging In Your Community first appeared on Arli...

Chuck has been in the marketing field since before many of you were born. He says he’d have grey hair if he had any, but burnout isn’t the cause; he still loves what he does. Having built his first website in the late 90s, Chuck’s digital marketing firm, Bald Guy Studio, has created dozens of […] The post Episode 13: Encouraging Action, Ethically. first appeared on Arlington Strategy .

Karlyn is the founder of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a […] The post Episode 12: How to Play Social Media’s Long Game first...

Justin Foster is driven by the belief that when you show someone their soul, you set them free. This belief has informed and shaped his journey from growing up on a large cattle ranch in eastern Oregon to becoming an entrepreneur, author, poet, speaker and mentor. Based in Austin, TX, Justin is the co-founder of […] The post Episode 11: Living Out Your Mission With Energy and Trust first appeared...

Jennifer Andos, Owner and Creative Director of Paperfish Creative, LLC, escaped the agency world nearly 20 years ago. She has designed for Coca-Cola, McDonald’s, and many other Fortune 500 companies and now gives technology companies, non-profits and other small businesses this same level of service and creative. Jennifer’s strength is getting to the personality of […] The post Episode 10: Infuse...