The Low Production High Value Show

Emily Baillie, Marketing & AI Strategist & Trainer at Compass Content Marketing joins Andrew to discuss her shift from digital marketing to incorporating AI into her work. She emphasizes the impact of AI on various industries and the need for businesses to adapt and the pressure to do more with less. They address misconceptions and myths, including fears about data security and the belief...

Jennifer Kelly from New Initiatives Marketing discusses the role of fractional CMOs and the services provided by her company. She also delves into the challenges of marketing, building alignment, and the interplay between sales and marketing. The conversation covers content strategy, channel preferences, and the best type of engagement for fractional resources. The conversation covers various aspe...

In this episode, Andrew speaks with Ryan Wong, CTO of Manaknight, who shares insights from leading multiple organizations. Ryan discusses his focus on AI implementation, the importance of having expert co-founders, and his startup My Tech Passport. He emphasizes the value of AI for increasing productivity and explores the concept of fractional work. The conversation covers networking strategies, t...

Andrew chats with Javier Burón, CEO and co-founder of Audiense. The conversation covers the evolution of Audiense (formerly SocialBro) and its journey from a social media tool to an audience intelligence platform. It delves into the inspiration behind starting SocialBro, the challenges faced, the transition to understanding broader audiences, the integration with IBM Watson, and the incorporation...

Amy Woods, founder of Content 10x, shares her journey from management consulting to content repurposing. She explains how she started her own business and developed a proposition to help businesses create and distribute content more efficiently. Amy discusses the importance of culture in implementing change and the need to gradually introduce new ways of working. The conversation explores the conc...

In this episode, Andrew Jenkins interviews Steve Watt from Seismic about the concept of the social enterprise and the importance of employee advocacy. They discuss the two sides of social media: the corporate marketing use case and the people on social media. Steve emphasizes the untapped opportunity of empowering employees to show up and speak up with confidence and purpose. They also discuss the...

Mark Graham, co-founder and Chief Brand Officer at commonsku, discusses his entrepreneurial journey from investment banking to starting Right Sleeve, a t-shirt business that targeted customers valuing premium branded merchandise. He highlights the role of technology in their business, including developing their own ERP system. Mark also talks about Genumark's acquisition of Right Sleeve and the ev...

Sara Chi, Global Lead, Social Insights COE at the Royal Bank of Canada discusses her background in analytics and how she transitioned into social media measurement and analytics. She emphasizes the importance of engagement as a key metric and the need to understand the context of sentiment analysis. Sara also highlights the value of social listening in reputation management and crisis response. Sh...

Disha Nayak, CEO of Gigl, discusses the company's mission to help brands and creators connect and launch successful social media campaigns. She shares her journey from being a content creator to founding Gigl and highlights the challenges faced by creators in building brand partnerships. Disha emphasizes the importance of authenticity and relevance in influencer marketing and advises brands to giv...

 In this conversation, Randy Frisch, the former Co-Founder and President of Uberflip, shares with Andrew Jenkins the dynamics of co-founder relationships and the importance of outside advice and mentorship. He emphasizes the need for candid conversations and regular feedback between co-founders to ensure alignment and accountability. Randy also highlights the value of having mentors and advisors w...

Mike Orr, co-founder and CEO of Grapevine6, discusses the journey from inception to acquisition by Seismic, emphasizing personal branding and AI in content marketing. The interview covers challenges in enterprise software adoption, the value of customer success, and the power of exemplars in driving behavior change. Orr shares his philosophy on social selling, stressing authenticity, and advises f...

Andrew speaks with Ravi Nayak, President of Capstone Networks, Inc. on infusing AI into services, the importance of solving problems and adding value, opportunities for geographic expansion, and the significance of persistence and building relationships in business. They also touches on industries conducive to expansion into the US, conveying thought leadership without being self-promotional, and...

In this conversation, Andrew Jenkins interviews Tim Rooney, a Sandler sales training practitioner, about sales and full transparency. They discuss the concept of everyone being in sales, the success triangle, the importance of building rapport and trust, and the value of effective questioning in the sales process. They also touch on differentiation, prospecting, and the Sandler methodology. Overal...

In this episode, Mark Raffan, Head of Training at Negotiations Ninja takes us through the art of negotiation: from planning and preparation to reaching an agreement. Through factors such as leveraging transparency, information and data, and non-verbal communication, negotiations can be turned from hostile to positive outcomes for both parties.

In this episode, Peter Neely, founder of Cohesive Strategy Group, shares his expertise on aligning leadership, culture, and strategy in organizations. He discusses the importance of founder-centric vision in startups and transitioning to professional management as companies scale. Neely stresses the value of humility and curiosity in leaders, emphasizing servant leadership and empowering employees...

In this episode, Tricia Mumby takes us through the journey of bootstrapping Mabel’s Labels from its early basement days to its eventual acquisition by Avery. Through hustling for marketing opportunities and dealing with copycat competitors, Mumby shares lessons learned about partnerships, marketing, and the need to love promoting your product as much as the product itself in order to become a succ...

In this episode, SaaS advisor Ton Dobbe explains how B2B SaaS companies can move from desperately chasing funding to building remarkable, sustainable traction. He outlines his "broken triangle" framework to identify the ideal customer segment based on the high-value problems a SaaS solution can uniquely solve. Ton stresses understanding customers' pain points, leveraging review platforms for trans...

In this episode, Actionable founder Chris Taylor traces his entrepreneurial journey from summarizing business books to building a platform that helps organizations apply leadership concepts. He explains how Actionable provides data and insights to help leaders understand employee experience and drive behaviour change. The pandemic accelerated adoption as companies rapidly shifted to hybrid work. L...

Media strategist Molly Stark Dean joins Andrew for a conversation on the major shifts in news media due to social media disruption. She provides an insider's perspective, having worked with organizations like Reuters and CBS, on how news outlets evolved from dismissing social platforms to embracing them.

Digital marketing expert Patricia Quintero shares strategic advice for small businesses on branding, content creation, and online presence, as well as the importance of aligning branding with business strategy. Quintero details how she helps owners understand and translate complex technology into actionable marketing plans and provides perspective on conveying authenticity, connecting with target...

Communications expert Martin Waxman joins Andrew for an exploration of balancing productivity and governance with new technologies like generative AI. Martin shares insights on prompts as a new form of messaging “code,” the promise of AI for crisis planning, and the importance of storytelling in the digital age. They also discuss the risks and rewards of an ever-changing communications landscape,...

In this episode, Andrew interviews fractional CMO Mark Evans about marketing for B2B SaaS companies. They discuss Mark's background as a journalist and author, as well as the origin and focus of his Marketing Spark book and podcast. Mark provides an overview of his fractional CMO services, explaining how he helps companies with marketing strategy, positioning, and execution.

Laura Connor-Sinclair, Founder of LJ Social, joins Andrew to discuss her work with early-stage entrepreneurs in building their personal brand through social media marketing, overcoming imposter syndrome and the value of building a support network.

Ken Gibbs, Executive VP, Digital for EBONY Media shares best his practices for podcast promotion on social, the importance of an omnichannel approach and where digital marketing is heading next, with Tiktok and AI.

Michael Smith, President of Integram, joins Andrew for a discussion on strategic planning, communication, branding and sustaining passion as an entrepreneur to enable business growth and evolution.