By Louis Shulman
The Louis Shulman Podcast
Documenting the entrepreneurial journey. louisshulmanpod.substack.com
Author
By Louis Shulman
Category
Podcast website
Latest episode
Apr 9, 2026
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Episodes
Jens Lennartsson: Founder of Paper Pushers 19.07.2024 56:22
Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers: 00:00:00 - The Importance of Aligning Your Content with Your Audience 00:04:35 - Growin...
Joe Zappa: Founder of Sharp Pen Media 13.05.2024 40:53
Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities of Scaling a Service Business 00:11:57 - Building R...
Matheus Riolfi: CEO at Tint 04.05.2024 30:51
Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product. Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions. Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in...
Brennan Dunn: Founder of RightMessage 29.04.2024 47:23
Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resourc...
Kyle Mau: Founder of HireUA and Selo Olive Oil 25.03.2024 46:50
Kyle Mau is the founder of HireUA and a partner in Selo Olive. HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur. Prior to HireUA, Kyle was a popular blogg...
Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers 17.03.2024 48:09
Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more. He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges. Additionally, he co-founded Autism Speaks U, a national initiative that rais...
Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals 13.03.2024 1:00:19
Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss: 🎯 Investing in Coaches and Accelerating Progress 🌍 Hiring Talent from Lebanon 📖 T...
Matt McGarry: Generating $15M Through Email Marketing 07.03.2024 46:28
Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year. In this episode, we discuss: 💰 Building an eight-figure business 📬 The evolution of newsletter marketi...
Adam Hergenrother: Living The 200% Life 04.03.2024 46:13
Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier." An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success. In this episode, we discuss: 🌱 Embracing Purpose & Personal Growth 🌟 Elevating...
Kristen Butler: Building A Community On Positivity With 50M+ Followers 28.02.2024 44:58
Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives. With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development. She also is the author of "The Comfort Zone", the "3 Minute Positivity Journal" and the "3 M...
Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads 23.02.2024 59:27
Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club...
Noah Kagan: The Million Dollar Weekend 30.01.2024 45:01
Noah Kagan is the founder and CEO of AppSumo.com . He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo , SendFox , Sumo, TidyCal , and Monthly1k ). This episode was a relaxed conver...
Michael Girdley: How To Build A $100M Empire 22.01.2024 54:48
Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits. Most importantly, he loves Chilis 🌶️ This episod...
Shegun Otulana: Selling Therapy Brands For $1.25 Billion 08.01.2024 42:21
At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history. In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs...
Andrew Yeung: The Gatsby of Silicon Alley 15.12.2023 50:02
Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco. Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor and writer to over 30,000 readers. His parties hav...
Chuck Knabusch: Hope Is Not A Business Strategy 12.12.2023 45:30
Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You . In this episode we discuss: 📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making 🚹 Understanding People and Building Corporate Efficiency ⚖️ Helping Small Business Owne...
Alex McShane: The Off-Grid Bitcoin Lifestyle and Working With Jack Dorsey 06.12.2023 46:59
Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry. His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammous. He's also a talented martial artist with a spe...
Mike O'Connor: The Power of Global Talent 20.11.2023 54:08
Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry. In this episode we cover… 🤖 How to think about AI-assisted operations 🌍 The best countries to source global...
Adriel Lubarsky: Debating ESG... Global Conspiracy or Saving The World? 14.11.2023 1:00:32
Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy . As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact. In this episode, we cover: 📚 Adriel's book and the nuances of ESG and Corporate...
Nick Hutchison: Rise of the Reader 06.11.2023 42:09
Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn. We cover: * How to get the most out of the books you read...
Eric Jorgenson: The Anthology of Balaji 24.10.2023 1:03:18
Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main sections, Technology, Truth, and Building the Fut...
Tim Calise: Making Founders Dreams Come True 17.10.2023 46:39
Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000. In addition, Tim: * Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN * Raised $325mm before the age of 25 * Founded or grew 6(!) companies to 7 or 8 figures In this episode, we discuss: * Why entrepreneurs get stuck and how to bec...
Adam Nathan: Founder of Almanac on The Modern Work Method 09.10.2023 44:25
In this episode, we sit down with Adam Nathan, founder and CEO of Almanac, to talk about his ambitions to reshape the future of remote work. Drawing from insights gained from over 5,000 interviews with experts at companies like Apple, Stripe, and Netflix, Adam has pioneered the Modern Work Method. This method seeks to redefine how we work on the internet, advocating for structured, asynchronous, a...
Arthur Petropoulos: Mergers, Acquisitions, Investment Banking, and Capital Advisory 28.09.2023 47:18
Arthur Petropoulos spent nearly a decade on Wall Street, with involvement in investment banking, private equity, and serving as the head of corporate development, strategy, and M&A for a diversified B2B services company. Now, Arthur provides M&A, Business Exit, and Capital Advisory Services for Middle Market companies (up to $10 million in EBITDA) through his firm, Hill View Partners. This convers...
Nick Huber: How To Win on Twitter, Building a Portfolio of Service Businesses, and Being Decisive 20.09.2023 48:01
Nick Huber is a self storage operator with 1.9 million square feet and 50 employees. He also sold a service company for 7 figures and sends a weekly email to 200K+ people. His 300,000+ follower twitter account, @SweatyStartup, has become extremely popular with business owners. This conversation discusses small businesses versus real estate, tips for hiring remote talent, advice for scaling a servi...
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