The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

In this episode, learn what "The Social Shift™" is and how you can survive it and manage it in order to keep your brand, business and social media posts, top of mind and in front of your audience's eyes.   Listen in now to learn three things to put you and your business ahead of the curve with it comes to The Social Shift™.

It's no secret that in order to be found on social media, your hashtag game has to be spot on!  One of the BIGGEST questions I get about social media is how to select the best hashtags. Good news!  I have some foolproof tips and strategies to help your crush your hashtag strategy! Listen in now!

Ever since Facebook changed its algorithm during the beginning of 2018, people have been not only confused but frustrated with the posts that have been showing up in their personal news feed.  Good news! There are a couple of things you can do to gain MORE control over what you see in your Facebook feed. Listen to this week's episode to learn what you can do.

Have you ever wanted to write a book but just didn't know how to get started?   Or, what if you have a bunch of content that you knew would be great to put together in a book but weren't sure how to link it all together?   Today you are in for a treat!   Listen in as I speak to writer, editor, and storyteller Deborah Kevin. FREE GIFT:  Stop Stressing about Your Next Blog Post: 5 Steps to Publishin...

Join me today as I interview  speaker, writer, storyteller, social media marketer and master egg poacher Lisa Demmi.  We talk about how to design your social media efforts by being authentic, including storytelling, and leveraging Facebook groups to help reach your target market.  Connect with Lisa on these social channels: Instagram:  https://www.instagram.com/lisaldemmi/ Facebook:  https://www.f...

In this episode, I have the pleasure of interviewing Brock Johnson.  We discuss everything from his background, how to start the entrepreneurship journey, social media, the importance of "stories", storytelling, and short-form video. We covered a lot and you aren't going to want to miss a single second of this episode!   You can follow and connect with Brock Johnson on social media by searching Br...

Interview with Katie Mazzocco of Full Spectrum Productivity - Part 3. This podcast is packed with amazing information and strategy to help you transform chaos and overwhelm into income and impact.  In this episode, Katie will focus on the Revolutionary Productivity Process and how it works. Operations Mastery System. About Katie: Katie Mazzocco is the Small Business Systems Strategist and author o...

Interview with Katie Mazzocco of Full Spectrum Productivity - Part 2. This podcast is packed with amazing information and strategy to help you transform chaos and overwhelm into income and impact.  In this episode, Katie will focus on the Revolutionary Productivity Process and how it works. About Katie: Katie Mazzocco is the Small Business Systems Strategist and author of the #1 Amazon bestseller...

Interview with Katie Mazzocco of Full Spectrum Productivity.  Katie is a small business productivity expert and today she is going to take us through a number of things relating to systems.   Join us on the podcast to learn about: What it means to be a systems strategist and expert What systems really mean and why they matter to the entrepreneur Understanding the Cycle of Burnout What the Freedom...

Want more eyeballs on your Facebook business posts?   The Facebook Pod might be your answer!   Listen in to this week's podcast to learn how it works and how to do it. Want more business and marketing tips?   Find me online: https://lorashipman.com/ https://www.facebook.com/LoraShipmanOfficial/ https://www.instagram.com/lora_shipman/ Snapchat:   Local. Lora        

Multiple streams of income…do you have them in your business?   If not, you should!   Listen to this week's podcast to find out why you need them starting today! Want more business and marketing tips?   Find me online: https://lorashipman.com/ https://www.facebook.com/LoraShipmanOfficial/ https://www.instagram.com/lora_shipman/ Snapchat:   Local. Lora

Getting ready to hire a social media manager?   Don't do so until you hear this podcast!   In this podcast, I go over 13 Things You MUST Ask Before Hiring or Working With A Social Media Manager. Want the download?   Click HERE Want more business and marketing tips?   Find me online: https://lorashipman.com/ https://www.facebook.com/LoraShipmanOfficial/ https://www.instagram.com/lora_shipman/ Snapc...

Building a brand that sticks is more than just logos and color palettes.   It's all about the message you are sending to your audience, perspective audience and potential customers.   Remember, people do business with YOU, not a logo or color.  During this episode, we talked a little bit about the psychology of color.   I promised a link you could visit for more information.   Check out this artic...

Networking is the MOST effective form of by-word-of-mouth networking available.  Check out these stats:  84% either completely or somewhat trust recommendations from family, colleagues, and friends about products and services - the highest ranked source for trustworthiness.  74% identify word-of-mouth as a key influencer in their purchasing decision. 91% of B2B buyers are influenced by word-of-mou...

Do you crave more time?  The Pomodoro Technique might be the time management tool for you! For more information about the Pomodoro Technique, visit:  https://francescocirillo.com/pages/pomodoro-technique  

Social Media in 2018 so far has been challenging to say the least!  This podcast will give you 7 building blocks to make sure you are on the right path to social success! Gain insight on what you need to have in place to help you reach your target audience and potential customers. Do you have questions about social media or would you like me to address certain topics on my show?  Let me know by te...

In this podcast you will learn 12 ways to follow up with people you meet without feeling "icky" or too sales-y.  Each of the ideas given here are crafted so that you stand out for the right reasons and stay top of mind. Is there a podcast topic you would like hear?  Leave it in the comment section.  

The new Facebook Algorithm has people pulling their hair out! Great news, I have some advice that will help you create posts to help you design posts that will get you traction!  Listen in to learn what the new algorithm is looking for from your posts AND which features of Facebook will help you shine in 2018!

Facebook is changing its algorithm and has many small businesses and marketers in a panic.  Don't get caught up in the hype!  Be smart about your 2018 Facebook Plans!  This podcast gets right to the point and gives you LOTS of content to put into action right now !

You gotta network.  Did you know by-word-of-mouth marketing is one of the most effective forms of marketing?  It is!  This is why you need to have a 30-second commercial or elevator speech to help you grab people's attention and stay engaged. This podcast helps you craft a 30-second commercial in just 3 easy steps!

With all of the social media changes happening right at the beginning of 2018, there are some things you can do to help you stay relevant.  This episode will give you 3 trends to tackle that will make a difference in your social engagement during 2018! Dive in now :)

This podcast is a quick intro to who I am and what you can expect from my show going forward.  Most of the things we will be covering in future episodes will include:  Business tips, strategies, and techniques Entrepreneurship SocialMedia Marketing Traditional Marketing Time Management Productivity Networking And so much more I am so glad you found this podcast and I look forward to share lots of...