The Long Game

If you’re new here, Kitchen Side is a series where we take you behind the scenes at Omniscient Digital to hear the conversations, brainstorms, discussions and inner workings of our content marketing agency.  In this episode, we talk about the relationship between content marketing and growth. How do the two functions interact in organizations? Does content play a fundamental role in growth? Or is...

Eric Siu is the founder of content intelligence software ClickFlow , which helps you grow your traffic while looking like a genius.  He is also the Chairman of the ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers.  He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 50 million do...

Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you...

Is being an entrepreneur like playing a game of poker? Bernard Huang thinks so. Bernard is the co-founder of Clearscope , an SEO content optimization platform that helps businesses rank with high quality content. On this episode of The Long Game, he joined host Alex Birkett to discuss how being an entrepreneur is all about placing strategic bets, why learning a new skill always includes sucking at...

Ahrefs’ CMO Tim Soulo believes in practicing what you preach - and for good reason. Ahrefs is an SEO tool with a powerful content strategy. The popular platform attracts traffic with a balance of keyword targeting and genuinely valuable content. How does Tim keep Ahrefs’ output ranking at the top? By investing in new ideas and top-notch industry leaders to keep his content going. In this episode o...

In this episode, Alex Birkett talks to Ilona Abramova who is VP of Operations at AppSumo , and an absolute genius at email marketing and copywriting. This convo is very different from our other Long Game episodes . First, Ilona and AppSumo are a client of Omniscient’s. Second, Ilona’s a friend and someone who shares Alex’s divergent and semi-ADD tendencies in conversation (according to Alex himsel...

In this Kitchen Side series we show you behind the curtain at our own agency, Omniscient Digital . In this episode, co-founder Alex Birkett and Head of Content, Allie Decker discuss hiring and managing freelance writers. They bring their varied experiences to the conversation. Previously, Allie was a full-time freelance writer, while Alex has hired and worked with freelancers for in-house roles as...

Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency).  Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conferenc...

Sabel Harris and David Ly Khim met through their co-marketing efforts while she was at Contactually, and during David’s time at Hubspot. Sabel has held various roles as Director of Marketing at tech start-ups and she’s built communities, teams and companies.  She was recently elected and currently serves as her district's Advisory Neighborhood Commissioner for District 1B12 in Washington, D.C. Out...

Tracey Wallace is currently the Director of Marketing at MarketerHire , an on-demand talent marketplace for pre-vetted, expert marketers.  Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directl...

Bill is the Director of Marketing at Frase , an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools.  Bill is a former professional poker player turned marketer.  He met Alex on Twitter and they've gotten along swimmingly since. They share interests in esoteric matters such as decision theory, game...

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital .  In this episode, Omniscient Digital’s co-founders Allie Decker and Alex Birkett discuss how to build an audience and a passionate following.  Jimmy Daly, former Content Market...

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital .  In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital’s co-founders Allie Decker and Alex Birkett about the role of a Content Marketing St...

The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy . But this particular series of the podcast is so meta. We call it Kitchen Side . It's an inside look at how the sausage is made at our company, Omniscient Digital . One big benefit of running an agency or working at one is you get to see...

In this episode of The Long Game we interview David Kadavy , author, podcaster and self-publishing coach.  He’s the author of three books: The Heart to Start , Design for Hackers , and most recently, Mind Management Not Time Management. His podcast, Love Your Work , features both interviews with experts like Seth Godin, James Altucher, and Dan Ariely, as well as solo monologues on topics like the...

The Long Game is a podcast we just launched which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.  But this particular series of the podcast is so meta. We call it Kitchen Side . It's an inside look at how the sausage is made at our company, Omniscient Digital . One big benefit of running an agency or working at one...

In this episode, we interview Tommy Walker , a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit).   He was first propelled into marketing after getting fired from his $12 hour job over a pair of pants. (You’ve gotta hear this story.) He went on to write articles on a freelance basis, and eventually landed a role at CXL as Editor in Chief. Alex...